What Is The HubSpot Apps Marketplace? [HUBHEROES, EP31]

Do you live in a world filled with corporate data? Are you plagued by siloed apartments? Are your lackluster growth strategies demolishing your chances for success? Are you held captive by the evil menace Lord Lack? Lack of time, lack of strategy, and lack of the most important and powerful tool in your superhero tool belt knowledge. Never fear, Hub Heroes. Get ready to don your cape and mask, move into action, and become the Hub Hero your organization needs. Tune in each week to join the League of Extraordinary Inbound Heroes as we help you educate, empower, and execute Hub Heroes. It's time to unite and activate your powers. Before we begin, we need to disclose that both Devin and Max.

No, no, Stop it right there, dj. That record needs replaced. That's right. Something has changed. And, man, we're gonna have to get a new podcast intro in place before the next time we record. Max, Max, I want to give you time here at the beginning of this to share with the Hub Heroes audience the fact that you don't love. No, I'm just kidding you. Do you still love.

You still love his thunder. Let him go.

Yeah.

And also before he does this, George, I don't know if you're his feeling at all.

Listen, listen.

You're feeling emotional.

Listen, I brought my tissue box. I brought my tissue box. But, Max, why don't you explain to the. The Hub Heroes listeners what in the. What in the world is going on?

After seven years and four fantastical months at HubSpot, I have left the company and I have joined this awesome company called Happily, which is firmly embedded in the HubSpot universe. So I am not leaving this community by any means. In fact, I feel still. I still feel like I work at HubSpot.

I mean, interesting.

You know, they're HubSpot invested in happily, and Happily's paying my paycheck. So kind of like, in a weird way, I'm still working for HubSpot, but it's. It's really cool. I get to work with everybody in this community that I've built such awesome relationships with. I get to work with all my friends back at HubSpot a whole bunch, telling them about all the cool apps that Happily's making and things like that. But my role at Happily is going to be the chief evangelist. Not is going to be. It is. This is my. I'm a week in at this point, and I absolutely love it. It's super fun. If you don't know what Happily is, Happily is a company that Builds apps on HubSpot, right? So I think traditionally, when you Go and look at the HubSpot App Marketplace. You see a lot of integrations with other pieces of software and Happily does build integrations, specifically one with Stripe called Zabra, which is one of our flagship products. But they also make a lot of these really cool utility apps that just add functionality to HubSpot. I'm sure we're going to talk about that a little bit more later on. But yeah, my role there is creating a whole bunch of content, getting people super stoked and excited about using Happily apps. But also a huge part of my role is engaging with partners. So if you are a HubSpot partner and you're listening to this podcast, you need to book time with me and Dax so we can tell you all about our Grow Happily partner program. Which George, I know you just became a card carrying member of as well.

So I have my card.

Yeah, super stoked to partner with zero.

Dues and they let me in, which is amazing. And then it's great.

And then we're just going to pay you when you use our apps.

I like that. I like to get paid.

But yeah, I'm super stoked. I'm working with Connor, Dax, Tyrone, you know, these guys have been like building in the HubSpot ecosystem for a really long time now. And now Happily is kind of the blossoming, sort of end result of a lot of that hard work. And there's going to keep coming out with a whole lot of really cool stuff that I can't wait to tell everybody about. So it's, it's really bittersweet being like leaving HubSpot. But I still feel very connected to HubSpot and I'm going to keep being the goofy HubSpot troll that I've kind of built a brand around. Being troll.

No, wrong word, wrong not a troll. But it's funny because the best kind.

Of troll you can imagine. You know what I mean?

It's funny. Max, I'm going to get this right out of the way because you know me, I'm all about the humans.

Oh God.

And you, Max, you actually are a human and so I want to dive a little bit deeper into this. You, you just flew by it. It's seven year like journey that you've been on and so I, you know, obviously we are going to get into talking about app ecosystem, HubSpot apps.

I'm unseeing that part.

Yeah, yeah, you are, you are, you are. I just, I wanna, I wanna foreshadow for the listeners we're gonna get to some valuable stuff. Even though I feel like what we're about to do is going to be uber valuable to a ton of people as well. Because, Max, I want to take time and I want to. I want to. I want to diagnose some of the journey. Right, like, yeah, where you started, you know, where you got to. Because we, we just shared where. Where you are now and where you're going. But I'm super curious, like, what's the most important or surprising that Max Cohen learned about Inbound and the industry while at HubSpot?

Yeah, that one's super interesting. I think I learned a lot about that during my first sort of role at HubSpot when I was an implementation specialist. And, you know, I spent the first, like, three years of my HubSpot life, if you will, helping onboard new customers. And back then when it was like, primarily a marketing product, you know, we were sort of part technical, help you set it up and get it going and get you activated on the product. But then that was like the first, like, week or so, and then we had to be like, inbound marketing consultants for like the rest of the three months we were working together with those customers. And it was so interesting because I saw so many different ways that people operated, businesses operated the way people thought about how you should be running a business and what you shouldn't be doing. I learned a lot about what you shouldn't be doing. But I also, like, I don't really think, like, I fully had kind of understood the impact that an inbound strategy could have on a business prior to actually coming and seeing it happen. Because that's where my sort of, like, fire under my ass about all this stuff happened, is when I would, you know, help people set this tool up, but then more so get them to, like, change their mindset into the way they thought about marketing and got away from like, oh, let's just send as many direct mailers or try to get a TV spot here or do like an ad in a magazine or just try to interrupt people or just email blast the shit out of people. And when they change their mindset into, like, let's think about how we could be like educators through our content and actually teach people stuff and think about what someone's actually searching for and what would actually be valuable. Like when I was able to get people to, like, change that mindset and actually adopt this way of marketing that they just weren't really kind of familiar with because it's, you know, it's. It's a little bit nuanced, right? To think about marketing in that way. And not everyone naturally thinks about it that way. They think about the way they've been advertised to. When I started to see people actually be very successful with it, you know, I think the. The thing, the lesson that it taught me is that, like, there's always a better way to do something. There's a better way to market. There's a better way to. To treat your customers. There's a better way to think about how you make money as a business. And it's not just what you think it is, which is what we've all experienced up until the inbound light, if you will. So I think the big thing is just like, inbound's a powerful thing when you do it right. And you can either choose to do it right or you can choose to kind of keep doing the thing. Like, it really kind of, you know, it is what you put into it, I think is also, like, a big lesson that I learned just about inbound in general. The strategy and the software, like HubSpot is only going to be as good as the effort that you actually put into deploying it and doing it correctly and using it. So, yeah, a couple weird little lessons.

In there, but which. Which ties back really good to, like, a previous episode of the importance of educating yourself and HubSpot Academy. But. But I want to dig in a little bit deeper. Right? I'm. I'm going to see if I can actually maybe make you cry before this is feeling. Let's see if Max. We can make Max cry. That's the.

The goal for this first part, probably.

So the. The most important or surprising lesson that you Learned about yourself, Mr. Max Cohen, you're like, oh. Oh, crap.

Yeah, D. I'm already crying.

What the hell do you like, by the way? That we're like, have a feeling.

Burn.

Burn.

I mean, we love you. We support you.

You got this, buddy.

Yeah.

Yeah. I think, you know, I. And I think I still struggle with this, too. I mean, I'm in therapy, right? Wrong. If you're not in therapy, you should be in therapy. But I think in my seven years here, something that I came to truly believe that I never thought I would believe in my entire life is that I could actually have an impact on other people. I made that post. I made a couple. I mean, I was pretty loud about the fact that I was leaving HubSpot on LinkedIn, and I had made that, you know, long, sappy post where I was, like, thanking HubSpot for, like, everything. Like it did for me. It was around like 130, 140. Sort of like really nice comments on there from past customers, colleagues, new hires that I trained, partners and, and like people telling me like how I actually like made a difference in their career, even if it was just a little bit. You know, I had, I had people slacking me that week telling me like, hey, I should have reached out to you before but like you were the reason I joined HubSpot. Like your content is what made me find HubSpot for the first time and get like super stoked about like actually applying and I had no idea, you know what I mean? And like seeing that stuff, especially being someone who's like had that little voice in the back of your head of just like, you don't matter, nothing you do matters and everything you say is wrong. And like, you know, we all know what that little voice sounds like. I think knowing that I was able to actually like have an impact on some people was, was really cool and it did a lot for my self confidence to like have confirmation of that because again, I struggle with self worth. I struggle with you know, imposter syndrome like 24 7, right. And it's just cool to see that I had a little bit of an impact there.

You know, I love this because you're saying I had a little bit of an impact. Dude, you've had a massive impact. And what I love is that you're actually getting to see kind of the. It's hard to see a brand inside of another brand. But as you move from one HubSpot to happily, you get this glimpse of like what your brand has kind of built into who you as a human have been showing up as and how people appreciate that. And so the fact that your thing was like, I realized I'm putting a dent in the universe excites the hell out of me because now I know that's fuel to what you will do moving forward and the, the dent, the massive dent that you're going to make moving forward with that new found, hey, this is the brand. This is the self belief and the fact that you're working on like, dude, you're the shiz. You need to realize you're the shiz. Like anyway, Liz, I know you got like a little emotional with the, the thing.

Anything there, you know, Max, it, it's so funny to hear you say that because I literally stalked your ass on TikTok for like months before I even knew that we were doing this together. I was so funny and I like what he about talks he did and he did so great, and he's so awesome. So it's. I think that's always funny, though, right? Like, how many of us feel so comfortable when we're serving other people, but the moment we have to serve ourselves by showing us, just showing ourselves maybe, like, one ounce of kindness, one ounce of attention, one ounce of maybe I'm not a total failure. We just, like. We just, like, collapse like a house. Like, it's impossible. And so, you know, Max, when I think about, you know, your story, I really want to talk more about myself because I'm an only child, and I like affirmation and attention more than breathing. So I speak for everyone when I say, does this mean you are leaving the podcast?

No.

Of course they do now.

Yeah. Oh, okay. If I hadn't made that abundantly clear.

Obviously not say it, because I'm like the child going, aha. So I get Santa isn't real. Am I still getting presents? We haven't covered the present, and I.

Hope there's no kids in the room and they're listening. Like, hopefully people have a headphones on.

You know, what if they're kids?

Because we just destroyed lives on the.

Hub Heroes podcast podcast channel. Lives inside of all of us, and it's creepy. How about that? There we go. So then, number two producer question. Does this now mean we're gonna have two safe harbor statements at the beginning of.

Yeah.

Quick poll. Favorite app. Mine's potato skins.

You go nachos.

I was gonna say, like, peso and.

Chip, but that's literally physically having pain right now. Trying to pick.

You know what? We'll come back to you. We'll come back to you because we. To talk about HubSpot apps, mostly because when someone says apps, I think nachos. Potato skins. I don't think happily HubSpot. I do not think about those things. And, George, when you and I were talking about this topic earlier this week, let's be honest, how many organizations do we know that are using HubSpot? Maybe they've been using HubSpot for years. How many of the apps do they have connected? Zero. Maybe one or two zapier zaps. End of the list. So thank you, Max, so much for going to a different company, which makes us and our ability to talk about this topic a little bit easier. That was a really nice play for you, by the way, to help us, you know, really educate on this topic.

The only reason I did it.

Yeah, yeah. To make the podcast better.

The question I have for everybody today is, what's the deal with HubSpot Apps. Like, that's what I want to know. What are most people getting wrong about it? What do they need to get right about it? This is not your last hurrah shilling for HubSpot. It is your first hurrah shilling for big, big app, right? You're shilling for big.

Listen, I will. I will forever shill for HubSpot no matter how not employed I am by them. It's in my blood.

Pick up your big app, blazer buddy. It's time to shill.

Yeah, gonna shill. I think that the, the. The conversation here is not necessarily just like, what is a HubSpot app? It's sort of like if you are a company using HubSpot and you're trying to think of the different ways that you can extend it and make it do more. A lot of the times you just think about integrations. You're looking at it through the lens of like, I have data in this other place, and I want to bring the data into HubSpot or vice versa, right? And just send information, like, back and forth. And I think a lot of the time when people, like, they're like, oh, like, what's available? You go to the app store, and that's a lot of the times what you see, you just see integrations with other tools and like, some of them add functionality to HubSpot. That's great. But usually, and maybe like, this is a good idea for us to like, define, like, what we mean by like an app versus like an integration. Usually what you're seeing is some sort of connector between HubSpot and another system, and it shares data back and forth. Take Salesforce, for example, right? There's an integration with Salesforce and it makes your opportunities in Salesforce show up as deals in HubSpot and your contacts. And HubSpot sync with contacts and leads in Salesforce. All it's doing is just sharing information back and forth, right? I'm not giving it as much credit. There's a lot more that that integration does.

But yeah, the people who built that integration is probably like, don't, don't come kill me.

Don't come kill me. Don't. Don't send anyone to my house.

So happily right now.

That integration is great on its own. When I'm talking about apps, I'm thinking of something that is built on HubSpot with the sole purpose of adding functionality to HubSpot. And there's no. You can't, like, buy the app and use it on its own. Without HubSpot, like it is made to, to make HubSpot better, right? And the reason I think everybody should be excited about and this is nothing new, like companies have been doing this for a while. Like happily used to be a company called App Chemist and they were doing this a long time ago. And you've seen other HubSpot partner agencies, for example, build these little apps that they have on, on the HubSpot App Marketplace. And it's cool because it like fills these gaps for things that HubSpot just doesn't do yet or doesn't do or isn't planning to do or hasn't built yet. And what's super cool about that is that there's this giant ecosystem out there of developers that have sort of free rein to make HubSpot better in all these different ways. So one, that makes your experience with HubSpot even better. Two, it gives you options for how you want to do certain things in HubSpot that maybe HubSpot does, but maybe there's an app out there that does it like a little bit better or in a different way. It's the same exact reason that like some people might be great with the phone app or, sorry, the calculator app on your phone instead of using a different calculator you might download from the app App Store. So it's cool. It kind of gives you more choice in the way that you do things with HubSpot for even the stuff that it already does. But on top of that, it drives really good competition and innovation because other app vendors might go out and create apps that do something a little bit better than the other one. But it might even inspire HubSpot to like improve different parts of its tools as well. So it's really, really cool. And like, if you look at any like big platforms out there, like Salesforce for example, there are companies that have been built for the sole purpose of building apps on Salesforce. And that's the whole reason that they exist, because they add more functionality into that tool. And what's great, as you see HubSpot start to go up, market and expand and do a whole lot more. Ever since like custom objects became a thing and we opened up more of our API and like all that kind of stuff, you're going to start to see the same thing happen to HubSpot where there is these going to be these companies like happily, right? Like arrows, like a lot of these other, you know, businesses that are solely building products on top of HubSpot just wait for the day where Someone comes out and builds like, the ERP for HubSpot that is, like, built on HubSpot. There's a lot of exciting things that could come from it. But, like, that's what we say, like apps versus integrations. Like, no, there's. There's more stuff out there than just something that like, connects you with another product. Right. And those would be like, apps built on HubSpot.

And I love this conversation because it's. It's not only even just companies that do apps. It's. It's even agencies that can do apps. Like, right. I got the first view into this, and then, Liz, you could rein us in and bring us back to where we're headed for this. I got a first whiff of this when I worked with Remington and Rachel Bag at Impulse Creative. When we created Hub lms, we were one of the first movers to build a actual LMS learning management system that worked on side of HubSpot. It was an integration with anything else. You didn't need anything else. You literally just downloaded the air quotes here for the listeners too. Max at what people would call a theme, and boom, you had that learning management system ability. And they've done it over and over again. They've got multiple what I'll call apps, even though they're an agency that. That extend it. And that's what excites me about this, is not necessarily if it's an agency, not if it's a company, not even if it's HubSpot themselves. It's when they fill in the gaps that are missing for people. So, for instance, here's one thing that I as. As I did some research for this episode, one thing that frustrated me is a while ago I realized I could only post to like, LinkedIn pages and not like personal post on LinkedIn with my HubSpot social tool. And I was like, man, that's frustrating. Something must have changed. Blah, blah, blah, blah, blah, blah, whatever. So as I was doing investigation, I was looking at. Because one of the things is like, what are people getting wrong with the app system? And so I started to go through like the market place and, and the different, like sidebar and stuff like that. And I was scrolling through and I saw LinkedIn ads and I go, well, that makes sense. And then I saw LinkedIn and Facebook and I was like, what the frick? Like, there's already like social tools that connect LinkedIn and Facebook. Why would you need an for something that is already a tool in HubSpot? And so I installed the LinkedIn app built by HubSpot, by the way. And all of a sudden it let me connect my personal LinkedIn to my social tools. And now I can literally post to my personal LinkedIn and my LinkedIn page from the tool that I've loved to use previously. And I was like, wait, wait, if I don't know this, how many other people are getting it wrong and not looking at the free app section or the new app section on like a weekly basis to see what's showing up and what is possible for your business?

I think that's because when you think about the HubSpot Apps Marketplace, you know, potato skins, mozzie sticks and nachos aside, usually what happens is that people go inside HubSpot and they just see HubSpot, they don't even end up on that side of the platform at all. And so.

Exactly.

Curious to hear from you, but either of you, why do you think businesses. It's kind of like the joke, like, Max, you know, that's like you were on the wrong side of TikTok. It's almost like you're on the wrong side of HubSpot. Like, how do you end up in this ecosystem where you're not experiencing any apps? And George, you have 18 bajillion certifications and this is brand new information for you. Why do we think there is such either a lack of information, a black hole of information, if you will, around apps?

It's interesting and I was trying to kind of self diagnose this and. And I feel like sometimes we get this disease that is like main nav itis where we look at the things that are on our main navigation and we feel like those are the only places we can play. Because if I think of like a potential desert that when I show people how in HubSpot to get to HubSpot Academy and they're like, oh my God, I didn't even know that you could get there on this road. I thought I had to go out to Google and Google HubSpot academ or like the fact that there's a little, there's a little, little tiny icon of a shop. When I look at a shop, I get scared. I have daughters and a wife. It means I'm gonna spend money. So maybe it's not the right. Hey, hey. I'm just being real here. So first of all, the fact that it's a shop, I feel like I'm gonna have to buy something. Which if it's one place, maybe you do, but that place you don't there's, there's free apps and some of them have prices. So don't get me wrong, nobody come after me or anything. But my point is it's not very easy to get to. It's not something that we' people that they should go check out on a weekly or monthly basis. It's not something that, when we have normal conversations about filling the gap, that we actually talk a lot about apps because we're usually talking about filling the gap in their business. With HubSpot itself, you know, I've got a point.

And then a question.

Number one answer to that if. Oh, wait, go ahead. No, go ahead. I was gonna say, I have, I have my answer too, to what you had just asked is that I think people are used to using apps and they're not used to using platforms that apps get built on. And HubSpot, I think, started as an app, but it's definitely in that later latter category where like, it's, it's, it's a platform people build stuff on. But end users, I don't think are necessarily like going to be in that mode. End users are in the mode of I need to go out and get a different app and tool to do stuff because they all do different things. Versus this thing that I'm looking at can be modified in so many different ways and had so much functionality added to it. I don't think people are used to just saying, oh, I need new functionality, that means I need different program. Because that's kind of what we've been taught. We've been taught, oh, you want your phone to do this, you go download an app from the App Store. You want your phone to do this, you want to go download an app from App Store. Not, oh, this app doesn't do what I want it to. So I could modify this app in some way. It's, I need a different app to go do it. And I think that's kind of what people think.

I have an idea. I have an idea. The powers of HubSpot. I hope you're listening. Somebody share this with Brian, Yamini, Dharmesh, whoever's in the top of the food chain, the next commercial. Because, by the way, did you just see the Wild Wild west one? It was super dope, the pirate one. So the next HubSpot commercial needs to be. There's an app for that commercial, a spoof off of what the iPhone commercials used to be, and it's HubSpot. There's an app for that. Like, that would be a dope idea.

Yeah, I love that.

Noah. There was a bit of cross talk between Max and myself. Just cut that out and just have it start with I have an answer to that question from Max. Was trying to write it out as a note and it wasn't working. Look, this is called efficiency, people.

Or just leave it all in.

Noah, I was trying to make you look good. Max. All right, I have a point and a question. Number one, because I'm a petty. Betty. George, here's my beef with your comment about wives and women and daughters and shopping. You know what women do? We spread our shopping out. Do you know what men do? They don't spread their shopping out. They'll take be like, oh, I only bought one thing once, and that thing will be anywhere between 600 and $2,000. We just spread it out. We're more economically. It's true.

I mean, my wife shop so much.

And then you come home with like, what, this $3,000 thing? It's an investment, but we get in trouble for going to Target.

Yeah, I know. I fully know that when Noah listens to this, he's going to go play that to my wife and daughters and they're just going to point at my office and be like, shut up. That's. I know. That's happening.

We're getting.

I'm here for you, Kelly and Kaylee, I'm here for you and I see you. And also, George, this is an episode about HubSpot apps. Try to stay on topic. I'm trying that in mind. With that in mind, you actually bring up a couple of good points here. So number one, somebody finds the tiny little shopping bag. They have Vietnam level flashbacks about their wives, their daughters, their girlfriends going shopping, and then they bring it back in, or you're a woman going, man, when will he stop buying $3,000 things? But you get there and you're ready to start taking a look at app marketplace. You're ready to start thinking about, how do I integrate this in to what it is that I'm doing when I have no idea what any of this is? How do you even begin to navigate? How do you ask yourself certain questions? Do you just start clicking things like, what do we do here?

Oh, pick me, pick me, pick me. Because this conversation I love having with people and I don't know if I've done. I don't know if I've said this little metaphor on the podcast before. Maybe I have. But whenever you're thinking, oh, I need HubSpot to do something else, or I need to integrate it with Something there's a, I call it the three layer dip method. Step one, you go on the app marketplace and you try to find a native app already built. There you go and try to see is there an integration, is there an app that does it, whatever. And the thing you always got to be careful with is just because there's an integration doesn't mean it works the way you need it to. So always kind of put that in the back of your head. But step one, just see if it already exists. If it doesn't, start thinking about like IPASS systems, so information paths through as a service. So instead of a marketplace app, try to see if you can build the functionality you're trying to get out of something like a zapier, a workado, a syncry, like some sort of application that helps you connect different apps to HubSpot. But do it in like a no or low code way that you can kind of build the functionality or the syncing rules or whatever that you want without having to dev it out if that doesn't work. What you got to remember is that HubSpot's APIs exist. There's an endpoint for pretty much almost every single feature inside of HubSpot. And no matter what type of information you want to push and pull back in, nine times out of 10, you're going to find a way to do it through the API. The downside of that method is that you have to pay developers to do it. But the upside of the method is that you can kind of build anything you want on HubSpot. Something that a lot of people don't know about are what are called serum extensions, specifically custom cards. Custom cards allow developers to build in custom software experiences inside of HubSpot. So if you have like an internal app at your company, you can literally like build this little card that shows up on records that like launches an Interface inside of HubSpot. And like that could be an internal system you already use, or it could be like a totally custom app you've built for your business that you want people to be able to interact with off of like a deal record or a company record or a contact record. So there's all these varying levels of easy one click kind of install and everything in between to like, if you have the team and the resources to build it on your own, you can build almost anything on HubSpot using custom cards and the APIs, right? It really kind of depends on like your creativity, what you're trying to do with it, things like that, but just always Remember, there's that three layer dip kind of method. Whatever you're trying to accomplish something and sometimes it's an integration, sometimes it's building in custom functionality. It really kind of just depends on what your use case is.

All right, so I love that you mentioned three layers because I'm going to go three layers too, but in a different direction. Because here's the thing. I want to go back to this whole shopping analogy. First of all, I don't go shopping. I go buying. Okay? That's what I do. I go buying. And so if I go to the store, I know where I'm headed. It's down the aisle, two rows, turn right, grab the mayonnaise and we're out of here. Okay? So when I think about three layers in the marketplace, Max, there's three places.

That I think every mansplained about shopping. I want everybody to be clear about what is happening right now. I got mansplained about time earlier and now I'm getting, man.

No I didn't.

Well, that was before we hit record.

But anyway.

Well, now it's on the record. I wasn't gonna say anything because it's Max's big day, but I am feeling attached. But George, it sounds like you're bringing up a really good conversation about.

I'm trying to talk about the main aisles that people should be paying attention to in the store. First of all, if you haven't been to the app marketplace, you need to go to the free apps. It's on the left hand side. You'll see literally free apps and you just need to scroll through there and look at things that you might not realize. Like for instance, the LinkedIn one or Facebook messenger one, or the Google Meets at Google Contacts one or the Canva one, or there's just a bunch of free ones that you can start to look at and see what additional functionality will it add. The next aisle that I definitely want people to look at. And again, I'm going to start doing this weekly, at least probably monthly. But I'd like to do it weekly and just look at new apps like who are the new players in the game that you know? And going through those results and seeing like right now, you know, there's North Text, sms, there's Sen Buzz, there's Company Cam, there's Voice Spin, there's Boomi, all sorts of new apps. And then last but not least, what are the tried and trues. Go down the third aisle and look at popular apps, the ones that all the historical HubSpot users have deemed that these are the popular apps that everybody wants to use. Those are three aisles. Listen, I'm saving you time. You don't have to shop the whole store. Just go down the three main aisles. You'll be good to go.

And Kelly and Kaylee.

Oh, here we go.

And you can go down any aisle that you want now. You know what I do love about this layering method? We now have a six layer app dip that we've developed.

Is that another app like that we can eat like at happy hour?

I don't know. Apparently we're all very hungry and we did not know this or this is what happens when Devin leaves us unattended. Is he the true host?

It's Devin's fault. It really. We're gonna blame Devin because he's not here.

I think we need to be fair to Devin. This is a very emotional time for him. This is his first time with Max is not a fellow hug spotter. So Devin who nuclear with you. And I also know you would never shame me about shopping. I love you. My kisses.

Wait, hold on. I'm just looking through the new apps right now and there's one called. It says chat GPT for your meetings and it's called Woodpecker. It's called W u D Pecker Woodpecker.

Guys, do you think we're doing a good job of making the case for spot to have us do a live show? Are we doing great? Right? Let us know. Let us know what? Shopping opinions at gb at George.

Yeah. At chat gbt. Oh, my gosh.

All right, all right, all right.

Hold on.

This is.

Maybe that's not wood. Maybe it's wood.

Maybe it's Woodpecker.

Like Elmer Foot.

Did you log your notes of Woodpecker?

Oh, sorry.

We love you.

Whoever you are.

We love you. Sorry. Shout out to Woodpecker. I just didn't know how to say the name. Sounds pretty cool.

I'm sorry, I was just waiting for somebody to say something interesting.

Oh, we're waiting for you. That's why we're waiting.

No, be careful, Be careful. You're treading on the nice Max.

You're saying the interesting stuff.

Maximilian.

What?

How many apps in the HubSpot app marketplace end when in Lee.

In Lee. Oh, how many SaaS companies and an LY.

Oh, my God.

Oh, wait. I work for one.

You did?

Did you just get that? Did you just get.

I just realized it.

No, I was owning you. It was happening.

Yeah.

All right, all right, all right. So what I'm hearing is that from the, from the. You. Jesus. What I'm hearing is from. You know, I. We just want to thank our sponsors, whatever it is that George is drinking that caffeinated fizzy beverage, Max's Lid Brigade. We also appreciate your support and shopping Anonymous. You know, I've learned today that I have a problem now when I think about HubSpot apps, what I've been hearing this whole time because I came into this conversation also wanting to learn about this, right? Because I think like you said, we all have main navitis. We get stuck in the main. And to be clear, HubSpot is amazing. It's why we're here talking the talk, walking the walk. But it sounds like it really comes down to a bit of, of exploration here. You're not going to know what apps are right for you until you go click on that shopping bag and start taking a look at what's around and start experimenting and thinking about what your goals are. Station also wanting to learn about this, right? Because I think like you said, we all have main navitis. We get stuck in the main. And to be clear, HubSpot is amazing. It's why we're here talking the talk, walking the walk. But it sounds like it really comes down to a bit of, of exploration here. You're not going to know what apps are right for you until you go click on that shopping bag and start taking a look at what's around and start experimenting and thinking about what your goals are. So if you were to leave someone with one piece of advice, either a thing they need to do or a thing they should avoid doing as they're going through this seven layer app, dip exploration, what is it and why get.

Your free trial on? I mean a lot of these different apps on there, they've got, got free trials. You can usually try them for free, play around with it, but also just like ask the right questions. Like a lot of them do cost money and, and also don't like here's the thing, don't. Oh man. Because I'm kind of gonna, I'm not, I'm not trying to like call anybody out that I used to work with, but I think this is actually just a, this is a thing common across SaaS companies in general. So I'll say that when you're talking to salespeople and people say oh yeah, we have an integration with that, that it doesn't mean that integration is going to do exactly what you want it to do. So if you are ever exploring, buying a piece of software, whether it's HubSpot or anything else. And, you know, you've got to have it talk to some other system or whatever. Just because they say there's an integration doesn't mean the integration works the way you want it to. So ensure that you talk to the right people that, like, own the integration or sell the integration or make the integration or, like, whatever it is, clearly explain your use case. If you can free trial it. Free trial it. Right. But just don't. Don't take, yes, we have an app that does that, or yes, we have an integration with XYZ at face value, like, vet it out.

Yeah, because. Because I've run into some integrations that communicate like a kindergartner when I need a master's degree.

Look at you with that metaphor nicely. That was a great metaphor.

That's what I'm here for.

Max, I'm really loving how I said, tell me one thing and I got three, but they were three very good things, so I'm going to shame you, but I'm going to thank you. George, wasn't it all one thing?

Just really long?

No, you can't go 1, 2, 3 and say it's all one thing.

Well, let me. Man, listening to you listen. You can have an apple pie and cut it into three pieces. It's still one apple pie. I'm just saying.

Right?

Those were three different points. Those were three actively different pies.

Yeah, it was the apple bar, but it was the apple sauce stuff and it was the crush.

What's your one thing?

Okay, Max, I'm trying. I'm trying to be here for you, brother. Here's the thing. My one thing actually has zero to do with the app marketplace. My one thing is. And it's. Listen, at the end of the day, the one thing I would want you to take from this conversation is what are the gaps that are in the way of your success? Or streamlining your teams or being able to, you know, be more cohesive conversationally with the people that you're serving? Like what? What are the problems and gaps or hurdles that you're facing? Once you diagnose those, then dive into the app marketplace and start to do research on what 2, 3, 4 apps. Solve those problems, fill those gaps, allow you to move faster, grow better.

Love it. Are you guys ready for this week's haiku?

Yeah.

Oh, George, I know you're excited.

Yeah, yeah, yeah, I'm excited.

George and Max. But wait, she owns the mall. Guys, I'm out. Happy Hub Heroes recording day, everybody. Join us next week when it'll hopefully be less chaotic.

Yeah, Devin will be back. It'll be less chaotic.

Devin, please.

It's never less chaotic.

We try, people. We're doing our best review.

We love you. We'll talk to you next week.

Okay, Hub Heroes, we've reached the end of another episode. Will Lord Lack continue to loom over the community, or will we be able to defeat him in the next episode of the Hub Heroes podcast? Make sure you tune in and find out in the next episode, make sure you head over to thehubheroes.com to get the latest episodes and become part of the League. League of Heroes. FYI, if you're part of the League of Heroes, you'll get the show notes right in your inbox and they come with some hidden power up potential as well. Make sure you share this podcast with a friend, leave a review if you like what you're listening to, and use the hashtag Hub Heroes Podcast on any of the socials and let us know what strategy conversation you'd like to listen into next. Until next time, when we meet and combine our forces, remember to be a happy, helpful, humble human. And of course, always be looking for a way to be someone's hero.