George B. Thomas asks Lauren for advice on marketing careers. Lauren says everyone in marketing needs to be a content creator and learn to communicate their message effectively to succeed today.
Lauren, what advice would you give other women who might want to choose this career path? And what I mean by that is either working at HubSpot or something in marketing. But what advice would you give them?
I think that everyone needs to be a content creator in some way right now. I think you need to find a way to get your message heard, whether that's small like through LinkedIn posts, or if you have a whole platform that you own. I think finding a way to take your message, your thoughts, your value prop and start putting it into word video content in a way that connects other people is essential to succeed today. I think that people who are able to take big things and interpret them for others are invaluable.
