Why you must collect customer stories - not just to increase sales

I think the real starting Point is dedicating 30 minutes a week to your customer stories. It seems like it might be a lot. I'm like, it's your customers, it's the people you're serving. It's how can we improve our customer experience and also use collect more stories and how we use it. You dedicate that time and then run through the system. Just like talking through your systems. When you talk through your customers and talk through their stories, you start to see these patterns. You start to see all these things and then you're like, oh, we need to collect more of that or we need to really talk to them about this. I've listened to literally help people develop entire product lines just talking through their customer stories. But then you collect them if you have 30 minutes a week, like, hey, let's put this little post out about this story or let's talk about this story. You can sell literally with nothing but customer stories.