This is a YouTube video titled "Would Sales Want Them? | Time To Rethink Lead Scoring Before the Sunset" containing a discussion about lead scoring strategies and sales qualification criteria, recorded in July 2025. The excerpt features a single speaker explaining how to identify and prioritize hot leads based on activity and ideal customer profile (ICP) fit.
Hot lead. They did one of those hot lead activities. Now I can use this either in a workflow. Maybe I am passing these two sales through a list, but I can see who my hot leads are and then I can layer other things on. If I'm in B2B I can layer that ICP company fit as well here. Or maybe I say for between 1 and 9 or maybe even 5 and 9 so they meet some of our contact ICP criteria. But they also took a really good activity. Those are people we also want to send to sales, but maybe we need some more. We need some more data on who they are as a person.
