La importancia de conocer a tu ICP para poder vender | Andrés Nájera (Early employee @ Jeeves)
A short interview/discussion where Andrés Nájera explains the importance of knowing your Ideal Customer Profile (ICP) and buyer personas for effective selling. He emphasizes that selling to the same company differs by role (e.g., CEO vs CMO vs CTO), and that once you define ICP/persona you can answer where to find them, how to reach them, and which vocabulary to use.
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