From Data Analyst to Property Investor: How PF Saved Me £50k on One Deal

An 18-year data analyst turned property investor used Property Filter to track a terraced house for a year, negotiating a £50,000 discount from £325k to £275k. The software's automated letter campaigns and price history features saved time on admin and gave confidence across four deals.
Questions this video answers
18 years
£50,000
Advertised £325,000; bought for £275,000
218 square metres
2021
Chapters
So you are asking this to an ex data analyst, right? So I am that data person and I was in the data industry for 18 years. So I am all about formulas, all about macro, anything that actually can facilitate and lots of people who actually comes, possibly they are total beginner, but as a beginner you are looking at the same property and then you just think oh no, I need to have a look at that. Oh no, I need to have a look at page four. But what about if page two and three had that property? That actually is a really good deal. It was a mess. And plus because as I said like I was that data person, I wanted to know everything about that area. I wanted to know what is the price, what is the sold value, what actually, what are the rents. So I had to go into different websites and get that data and I, I prepared the whole spreadsheet though, whole spreadsheet which actually would take me at least an hour and a bit. And, and I then, and then because it was quite a lot because I'm a beginner and I need to have all that data to have that confidence. This is a deal or not because you don't want to do bad deal because your confidence is not there. Crap. It was so much time that actually I took, I actually had to get a VA right because I wasn't able to do it. And I was committed that I was going to succeed in my property venture. So I got someone to help me with. So we had like a long extensive spreadsheets and it was a lot of admin work to be fair, a lot of admin work without having that results because I didn't had. I needed to know if that property was worth it or not before I do the viewing, not after. Because I can't just leave my work during the daytime and go and do the viewing. I didn't have that facility. So it was a lot of admin work for me to go and view that right property. And you know what was the problem? Sometimes by the time I get everything sorted, the property is not available. Did you have any, any hesitations at all? No. When actually I saw, I was like oh my God, this is data. Oh my God, it's all in here. No, I didn't have any hesitation though. I had a Covid Gilliam and I had a subscription for a year for yearly subscription gave me peace of mind. Right. Now imagine you are buying your first property. That peace of mind. Yeah, it can. It saved me few sleepless nights and understanding that history, understanding when that property was bought and what actually, how long actually it's been in the market and then it was taken off. Oh, but it had an offer accepted. Oh, but that's fallen. Oh, that's withdrawing. Okay, so what's going on? You're a detective almost. You've got, you're, you're a detective and you know information that they don't. Exactly. And you know, what is the, the best thing? All this information is there. Which again, I followed up this property for a year. I was able to have 50k discount. Discount. Well, 50k less than what actually it was. Why? Because I was able to follow it through again, the property, because it's all about you following. Because when actually that property was. I was like, oh my God, I really like this. But the price, I'm not sure about this. And I followed up, it is, you know, you know that in Property Filter you have your own way that actually you can track your properties. So it was there. So I would, I would look at it. It's like, oh, okay, someone has offered on the property. Okay, never mind, I'll still have a look. What actually is going on right There was not that facility of doing letters. And I tell you what letters were, letters were. It did work for me at that time in 2021 and it still works. But I don't do the letter campaign anymore. But at that point, just talking with the landlord and talking with age on the back of those, those letters has given me amazing results. Now you don't even need to draft it. You don't even have to put through that software to go and print the letters. It just does it. I think to be fair, it was four deals that actually I've done like. Yeah, with Property Filter it is the time element because I, I am time, poor person. Right in as the time. Because you know when actually you have one hour, that one hour has to be well worth it. That one hour is not scatter the deals. My favorite is the one where actually I can see the history of the property. That is my favorite because I think because of that I have been able to talk and do the deals. Right. And understand the landlords. Because remember, I was able to get the data, although it took me time, but I was able to get it. I. But that sort of a history, I wasn't, I didn't know how to get it. And it gives me exactly that. That is a story that actually gives that as a story that actually you can take. Okay, so let me just talk about this latest deal that actually I was talking with you which was in the market for 325 and I was able to get it for 275. It is massive terrace house. When I actually. I say massive, it's massive. It's 218 square meters. And what I wanted to do with that is a HMO or because it's big and the rooms are already there. Rooms are already big. But what actually I've done with it is I've just had it as a buy to let. For now we'll be doing putting it into HMO because I just need a planning and all that for eight bed. If you think. And you can. Right. Because for Ken you need to have a right mindset. But if Property Filter is that element. Because for me it was to have that assurance that I am doing the right deal when actually I started. Yeah. And it gave me that at the beginning. Gave me that because it's like, okay, all the data is there and. Yes, that's correct. Because I'm a data person and I make the decision based on that. So it's also this thing like. Of people like. Okay, I'm not sure it's also for people like that if you need someone to confirm to you and you don't have, you know, you don't believe another 10 people who actually you spoke with and you just need another confirmation, which is more of a data confirmation. Right. Because I think actually you doing property, investing in property. There is. If you investing on property, you shouldn't be emotional, right? Exactly. If you're buying your own property directly, you're going to live. Yeah, that's fair enough. Get emotional about it. But if you are doing an investment, don't be emotional about it. That. So there is no excuse to say there are not. There are no deals. There are deals. Right. Because Property Filter is making those deals. It's getting all that data already there and it's telling you, look, there are deals for this. There are like. Because there are different strategies, isn't it? That even facilitates that. Oh my God, yes, even facilitates that.
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