Guillaume BlackPropTech Leader | "Deals are made, not found" | Helping investors find motivated sellers & close profitable deals

Great Property Deals Are Created Not Found

1 Jun 2026 · 1 min

Watch on YouTube

0:53

In this YouTube monologue, Guillaume Black argues that relying on area‑average data to pick property investments is misleading because yields are broadly consistent across regions and property values simply follow rental demand. He contends that investors seeking above‑average returns must shift from passive “average” buying to actively creating deals: learning to source motivated sellers, understanding their problems, offering tailored options, and adding value to the asset. Black positions this skill‑based approach as superior to simply investing in the stock market for average returns and claims that consistently applying these techniques can place an investor in the top 1% of property investors.

Chapters

Because we sit on loads of data, people ask me all the time, where should I invest and get all the money out of my deal? The data will only give you the average performance of an area, but if you want to buy above-performing assets, you don't settle for the average. You go and make the deal. Yields are pretty consistent in different areas of the country, and there is no such thing as an all-money-out area. At the moment, an area becomes a better area when rental demand increases and makes the rent go up. The market does its thing and property value just follows. So it's no longer a better area. So it's just elusive and a waste of your time. If you want to buy average deals, you're better off investing in the stock market, right? So the whole point of property is that you can buy well, add value, and get a better return you have created. What you want is learning the skill of making deals, finding motivated sellers, starting conversations, listening to their problems, offering them options, and following up. You know, create the best deals worth you acquiring. Do this consistently and you'll be in the top 1% of investors out there.