Q4 is when agents decide who’s serious. The buyers who call, view, and follow up get the deals eve

14 Nov 2025 · 1 min
0:45

Short YouTube advice from Guillaume Black arguing that Q4 (the run-up to Christmas) is when estate agents judge buyer seriousness. Black advises buyers to be actively calling, booking viewings, and following up weekly so agents perceive them as most active; he stresses deals are made with people who show commitment (not portals or just price) and encourages phone outreach to motivated sellers to secure deals while others slow down for the holidays.

Chapters

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