Guillaume BlackPropTech Leader | "Deals are made, not found" | Helping investors find motivated sellers & close profitable deals

Run service business, get zero equity

29 Mar 2026 · 1 min

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Guillaume Black explains why rent-to-rent serviced accommodation looks easy but leaves you with zero equity and massive risk. Gurus selling courses profit more from education than deals. Build equity by owning assets instead.

Chapters

Most people get burnt in rent to rent because they believe it's easy and underestimate the workload. You're running a serviced accommodation business with none of the upside of ownership. One bad tenant, one compliance issue, one landlord who changes their mind, and your income disappears overnight. The strategy is being pushed out because it's easy to sell, no money down, start tomorrow. The gurus selling rent to rent courses make more from selling the courses than the rent to rent themselves because the deals don't stack anymore like they used to. So if you're going to put in the work of running a property business, build equity, own assets, learn how to make your own money. For beginners, learn the deal-making skill first and the strategies will come second and you'll money in lots of different ways in prompting.