In this testimonial, Anita, a Bournemouth‑based property investor and landlord, explains how she transformed her property sourcing and acquisition process using the Propertyfilter platform. She describes her data‑driven, business‑first investment philosophy and the inefficiencies she faced before adopting the tool—spending days scrolling listings, juggling spreadsheets, and struggling to keep track of leads. Propertyfilter became her "sourcing powerhouse" by consolidating comparables, lead management, and pipeline visibility into a single system, allowing her to instantly assess whether a property meets her criteria. Anita shares a concrete case study where the platform flagged a property priced 25% below market value; after initially losing the deal, she used the platform’s built‑in letter‑sending feature to follow up with the seller, ultimately securing the purchase three months later. She highlights the platform’s live data, speed, clarity, and competitive edge, as well as the supportive community that mitigates the loneliness of property investing. Anita concludes with a strong recommendation for investors who value systematic, data‑led scaling without burnout.
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It's no longer looking for a needle in the haystack. I can now see straight away at a glance whether it meets or doesn't meet the criteria that I'm looking for. I'm Anita, a property investor and landlord myself based in Bournemouth. I specialise in providing tailored accommodation solutions from short-term stays to long-term housing needs. My focus right now is building a strong scalable portfolio of below market value assets that cash flow from day one. I take it like a very data-led, business-first approach to investing, so systems and structure are a big part to how I operate, and Propertyfilter has become one of the core tools in that ecosystem. Before Propertyfilter, the biggest challenge was the noise. I was spending hours scrolling through listings, manually checking comparables and trying to work out which opportunities were actually worth pursuing. It wasn't that the deals didn't exist, it small that the process wasn't scalable. So I needed something that would surface the right opportunities consistently without me drowning in the admin because I was always flitting between spreadsheets and Rightmove, Zoopla, on-the-market listings. It was very difficult to actually sort of keep track of what I was working on. Before, I used to spend days scrolling through the property platforms. So to put a definitive figure in terms of hours, whereas before I would spend days in a week looking looking through. I think I've now got it down to, with the platform, spending a few, 1 or 2 hours a day just going through the real deal breakers. I can decide straight away yes or no. I think to me, to have more time to do the key, the high income generating tasks, is more valuable than scrolling through admin. I was very intentional about the tools, so needed to be sure that it integrates with my workflow and actually saved me time. So once I saw how Propertyfilter worked in terms of the comparables, the lead management, and how they all work together. It wasn't just about the software then, it became my sourcing powerhouse, if you were to call it that, because it was very defined. What made it work is the fact that it's replaced my manual work, you know, it's quite like, it's a one, um, a platform where you can actually see where your leads are throughout the journey. It's from a beginning to end, you know, like I said, you know, Net was my sourcing software kind of thing, so I can actually see where every, where every lead is at in the pipeline. So it's more clarity, it's a clearer picture. You can see a snapshot of exactly where you are with, with the ongoing projects. A recent example, if I give you, is the one we, the deal I secured at 25% below market value. Propertyfilter flagged it because the seller had reduced the price multiple times. The comparables confirmed the true value, so I moved quickly, built rapport with the agent, and negotiated confidently. However, I lost out to another buyer. So within the platform itself, I had the option to send a letter directly to the seller. I mentioned if circumstances changed, I'd still be interested. 3 months later, lo and behold, the seller did reach out because the sale had fallen through. So as they say, 1 in 3 sales fail. It would have been a missed opportunity had I not had Property Filter. So this would have been lost in all the noise. So I think this was a game changer for me. It refreshes quite quickly, I believe, so it's really good to have that live data. When I negotiate with the agent or the seller, it's easier to show comparables straight away, sold comparables. It reinforces what I'm actually telling them, so it's not that I'm picking a number out of thin air. It is actually backed with evidence of sold comparables. It's just following it through. Each property itself has its own story to tell, and any time unfolds what it, what's destined to be. The key is really not stop when you're rejected. Just take that as, okay, the timing's not right now. Keep following up. The deals are in the follow-up, definitely. The support from the community has been amazing because I'm not alone in that. Investing in property, it's quite a lonely business, and unless you reach out to community members, it's difficult. You often get dragged down with the hardships. Just as long as you bounce back from it, essentially it's a numbers game because we're data-driven. Not every deal is meant to be, but one of them will stack and follow through. Propertyfilter is perfect for investors who want to treat property like a business. So if you value your systems, your data, and consistency, and you want to scale without burning out, I think it's a game changer. Absolutely recommend it. Gives you clarity, speed, and a competitive edge. I mean, I'm really finding that now. I wouldn't go back to how I was before. Never.
