Guillaume BlackPropTech Leader | "Deals are made, not found" | Helping investors find motivated sellers & close profitable deals

Stop Treating Property Investing Like a Hobby

5 Mar 2026 · 1 min

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Guillaume Black argues that most property investors fail because they treat it like a hobby instead of a business. Successful investors track three weekly numbers: property viewings, offers made, and follow-ups completed. Spending 80% of your time researching and 20% executing keeps you stuck.

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Treating property like a hobby is the fastest way to guarantee you never replace your income. You're playing investor. Most investors never replace their income because they dabble, a viewing here, an offer there, and they never create momentum. They set vague goals like, I want to be financially free, but they've got no weekly targets for viewings, offers, nor follow-ups. They spend 80% of their time researching and 20% in the doing, if that, and it should be the other way around. They jump from one strategy to another every few months when the results don't come fast enough. But in contrast with that, the investors who replace their income fast, they track 3 numbers: how many viewings they do per week, how many offers they do per week and how many follow-ups they bank each and every week. And that's the business.