Guillaume BlackPropTech Leader | "Deals are made, not found" | Helping investors find motivated sellers & close profitable deals

The fortune in property is in the follow-up

12 Nov 2025 · 1 min

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Guillaume Black argues that property deals are not finalized until completion and that persistent follow-up wins deals. He advises proactive, regular contact (time-blocking 30, 60, 90 minutes weekly) to stay front-of-mind and prevent last-minute fall-throughs, stressing that being in the conversation is necessary to secure deals.

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Dead deals don't exist, right? So it's not sold until it's sold. The deals are always in the follow up. People always read the sold part of sold subject to contract. And if I were to propose any one of your fine ladies investing in property subject to my wife agreeing to it, I swear to you this is not a done deal. It's the same thing with this. Like it's not sold until it's sold and completion days get delayed, vendors get pissed off, sales fall through at the last minute and when it does who is going to get a deal? You've got to be in it to win it. You've got to be part of that conversation. One of the single best thing you can do is to time block 30, 60, 90 minutes per week to follow up on your offers and on the phone bits emails like this, you're not in the queue, you're front of mind.