Guillaume BlackPropTech Leader | "Deals are made, not found" | Helping investors find motivated sellers & close profitable deals

The key to property investing

23 Nov 2025 · 1 min

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Guillaume Black argues that successful property investing is not primarily about ‘finding deals’ or competing on price, but about being the best, fastest solution for sellers. He contrasts his early 18 months of analysis paralysis with a later shift to competing on certainty—meeting sellers' deadlines, earning trust, and removing stress—which allowed him to become full-time in property within months. The video’s core advice: stop chasing ‘magical’ priced deals and focus on solving sellers’ problems.

Chapters

The one thing I wish I knew earlier is that property investing isn't about finding deals, it's about being the best option for the seller. When I spent my first 18 months trying to find deals that stack, scrolling through the right moves of this world, the portals, I was stuck in analysis paralysis. And then I learned something that changed everything, is that vendors don't sell to the highest author. They sell to the person who is going to solve their problem the fastest. And the investors who understand this, who understand their deadlines, who earn their trust that we will follow through and complete in time, the ones who remove their stress will do the deal. And then when I stopped competing on price and started competing on certainty, I went from struggling to be full time in property within a matter of months. Same market, same money, different approach. So if I could go back in time and tell myself one thing, it would be this. You know, stop trying to find magical deals that stack at asking price. Start solving problems. And that's where the real opportunities are.