Guillaume BlackPropTech Leader | "Deals are made, not found" | Helping investors find motivated sellers & close profitable deals

The Number One Thing Sellers Look For Isn't Price

24 Nov 2025 · 1 min

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Guillaume Black argues that the most important thing sellers and agents want is certainty that a buyer will complete — not necessarily the highest price. He advises buyers to convey certainty by showing genuine desire for the property, proof of funds or JV/lender decisions, knowledge of the sales/conveyancing/mortgage processes, readiness with a team (solicitor, mortgage broker), and using emotional engagement backed by logical comparables. Sharing solicitor and broker details as part of an offer increases trust and likelihood of acceptance.

Chapters

So you don't need years of experience to be credible and be taken seriously in property, you just need to convey certainty. So show that you really want the property. So you can use sentences like I really like the property, but you really need to want it. They want to deal with you for that reason. Show that you are ready to buy. So you've got proof of funds, yours or some of your JV partners decision principles for your lenders and show that you've got the skill, you understand the sales process, you understand the conveyancing process, you understand the mortgage process, you always know what's the next step in the conversation. You, you understand how to bring comparables and you lead by emotion but justify by logic. But really that you understand the whole thing. Show that you've got a team ready. Share your solicitor details, your mortgage broker details as part of your offer. You'll be above most people out there. You'll see that the offer is not about the number, it's really about making the agent and the vendor trust that you will complete on the sale and you'll do more deal, they want to do more deal with you.