Guillaume BlackPropTech Leader | "Deals are made, not found" | Helping investors find motivated sellers & close profitable deals

The part the influencers never show you.

18 Dec 2025 · 1 min

Watch on YouTube

0:57

A short YouTube monologue by Guillaume Black arguing that social media influencers misrepresent property investing by glamorizing instant wealth and omitting the hard work of dealmaking. Black emphasizes that success comes from process and practicing dealmaking — finding motivated sellers, starting conversations, listening to seller problems, offering options, and following up — and that doing these reps consistently places investors in the top 1%.

Chapters

The Instagram gurus will be hiding this one key detail. They hook you with a flashy lifestyle and make it sound like buying a house will make you rich overnight. And all you need to do is find a deal, refurbish it, and get all your money out. Just go out and do these 12 deals for the next 12 months and you'll be financially free. But they never really show you how to find or do deals. They omit to mention the boring reality of dealmaking. They'll show you the flashy cars, but not the 20 offers that got rejected before your first deal. And because of that, most people will give up on their property goals too early because the reality of it is a lot harder than social media will have you believe. You don't just walk into financial freedom without any effort. Your success in property is not about the hype. It's about process. It's about how you actually do deals. And that's the part most influencers skill. If you want success in property, you must build this skill of deal making. Understand that deals are made, not found. And they are made by finding motivated sellers, starting conversations, listening to their problems, offering them options and following up. Do the reps do this consistently and you'll be in the top 1% of investors out there.