Guillaume BlackPropTech Leader | "Deals are made, not found" | Helping investors find motivated sellers & close profitable deals

The Secret to Making the Perfect Property Offer

17 Mar 2026 · 1 min

Watch on YouTube

1:14

In this video, Guillaume Black explains that a successful property offer is less about the headline price and more about structuring the deal to give the seller attractive, tailored options. He advocates presenting A/B offers—one with the buyer’s price and the seller’s preferred terms, and another with the seller’s price and the buyer’s preferred terms—using creative mechanisms such as delayed completion dates, lease‑option arrangements, or other flexible terms. The approach works best with motivated sellers whose underlying problem the buyer can solve. Black stresses that credibility (proof of funds, solicitor details, and a clear timeline) is crucial; agents and sellers will favor a trustworthy buyer over a slightly higher but uncertain offer. By offering choice, the buyer can propose a low price without offending the seller, while still positioning themselves to win the deal.

Chapters

The perfect offer isn't about the number, it's about giving the vendor options they actually want to pick from. So if you're only submitting one offer, you're making it harder for the vendor to say yes. Remember, a deal is only a deal if you buy well or if you buy creatively. So don't offer a single number you can say yes or no to. Offer A/B options. Option A, your price, their term. Option B, their price, your term. So delayed completion, lease options, and things like that. Remember, this only works if you are speaking with motivated sellers and solving their problem. You get to offer without offering. And so you offer low without offending them. So you demonstrate with logic all the reasons why the property isn't selling, why the market will only pay a certain amount. And that's the market price. And of course you can help them and be happy to pay market price for that property. That's option A, but really they could do better if they were to do a creative deal with you. That's option B. So it's like the popcorn at the cinema. So don't let them choose yes or no. Let them pick from one or the other. They win either way. You win either way. Always lead with certainty. So proof of funds, solicitor details, and a clear timeline. The agents need to trust you're going to complete, and that's worth more to them than an extra £5,000 on the offer price. So for experiment, if you were to offer £1 million over the asking price, no agent will forward it. So because they don't trust you and they don't trust you're going to offer. So you can see the offer is not about the number, offer is about your credibility.