Guillaume BlackPropTech Leader | "Deals are made, not found" | Helping investors find motivated sellers & close profitable deals

Why Rent to Rent Is the Most Overrated Property Strategy

25 Mar 2026 · 1 min

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In this video, Guillaume Black argues that the rent‑to‑rent model is heavily overhyped as an easy, passive‑income strategy. He explains that operating a serviced‑accommodation business without owning the property exposes the operator to high risk: a single problematic tenant, a compliance breach, or a landlord’s change of mind can instantly wipe out income. Black contends that the strategy is aggressively marketed because it’s cheap to start and easy to sell, and that many “gurus” profit more from selling rent‑to‑rent courses than from the deals themselves, which have become harder to stack. He advises beginners to focus on learning deal‑making skills, building equity, and owning assets rather than chasing rent‑to‑rent, positioning these fundamentals as the foundation for sustainable wealth in property.

Chapters

Rent to rent is the most overrated strategy because it's being sold as easy passive income when the reality is anything but that. You're running a serviced accommodation business with none of the upside of ownership. One bad tenant, one compliance issue, one landlord who changes their mind, and your income disappears overnight. The strategy is being pushed out because it's easy to sell. No money down, start tomorrow. The gurus selling rent to rent courses make more from selling the courses than the rent to rent themselves because the deals don't stack anymore like they used to. So if you're going to put in the work of running a property business, build equity, own assets, learn how to make your own money. For beginners, learn the deal-making skill first, and the strategies will second, and you'll make money in lots of different ways in property.