Award-winning artist JoJo sat down with us to chat about her new memoir
25 Oct 2024 · 1 min

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A YouTube interview clip (uploaded by Guy Kawasaki) featuring artist JoJo delivering a first-person monologue about sustaining a creative life amid the music industry's "shiny object" culture. JoJo emphasizes honing craft, finding community, avoiding soul-compromising pursuit of validation, and balancing the need to make money with long-term integrity; she notes fame is fleeting while meaningful work can last.










