Demonstration of Skip

19 Aug 2013 · 1 min

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A short YouTube product demonstration (by Guy Kawasaki) of Motorola's NFC tag product called Skip. The speaker explains that Skip lets a Moto X authenticate to the user by holding the phone near the NFC tag instead of manually entering a PIN, and demonstrates placing the tag on everyday objects (a cup, a watch band). The speaker states a usage metric (people authenticate ~40 times/day, ~2–3 seconds each) and makes a competitive claim that the same cannot be done on Apple devices.

Questions this video answers

About 40 times per day.

Two to three seconds each.

Chapters

This is a Motorola NFC tag. It's part of a Motorola product called Skip. And here's a scenario. You have a Moto X phone that you need to authenticate. And rather than having to enter the pin manually, all you do is you hold it up near the tag and it authenticates. We found that people have to authenticate their phone about 40 times a day, taking two or three seconds each. So we thought we would give people a much easier way to authenticate their phone. As I said, you can put this tag almost anywhere. For example, you can put it on this cup and the phone authenticates. The place that I put my NFC tag is in a special little plastic thing that I have built for my watch band. So whenever I need to authenticate my Moto X, I just bring it close to my watch and it's authenticated. And I'll tell you something, you cannot do that on an Apple.