Enchantment Pitch

16 Aug 2011 · 2 min

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1:37

Guy Kawasaki introduces his book Enchantment (a New York Times and Wall Street Journal bestseller) and summarizes its core idea: to 'enchant' people by combining likability, quality, and trustworthiness. He names three exemplars—Richard Branson (likability), Apple (quality), and Zappos (trustworthiness)—and frames enchantment as creating delightful, deep, lasting, mutually beneficial, and voluntary relationships beyond mere engagement.

Chapters

Hi, I'm Guy Kawasaki. I'm the author of a new book called Enchantment. The book has been a New York Times bestseller. It's been a Wall Street Journal bestseller. If you want to get the gist of being enchanting even before you read the book, I'll give you three good examples. You want the likability of Richard Branson, you want the quality of Apple, and you want the trustworthiness of Zappos. And if you do those three things, you'll be able to enchant people and take your relationships with your friends, your colleagues, and your customers, even your vendors. That you go beyond simply engagement, and you go from this engagement level to now. It's delightful and it's deep and it's long lasting and it's mutually beneficial and it's voluntary. And then you'll truly be a great and enchanting person. Sam.