Guy Kawasaki's 60 Second Start Up Series: Make a Mantra

21 Mar 2015 · 1 min

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1:03

Guy Kawasaki explains that companies should use a concise 2–3 word mantra (not long mission statements) to state why a company/product/service exists. He contrasts verbose mission statements with short mantras and gives examples (e.g., Nike, eBay, Google, Canva) and advises making mantras easy to understand, memorize, and say.

Chapters

A mantra is two or three words that explain why your company, your product, your service exists. Many organizations make mission statements 50 or 60 words. Our product is patent pending. Curbsworthy Paradigm shifting to return a fair financial result to our shareholders while enabling employees to self actualize their goals while killing as few porpoises as possible. Total BS a mantra 2 or 3 words my mantra Empower people Mantra for Nike Authentic Athletic performance mantra for eBay democratize commerce mantra for Google Democratize Information Mantra for Canva Democratize Design Make a mantra easy for everybody to understand, easy for your employees to memorize, easy for your customers to say. Why do I use that? Make a mantra Forget the mission statement.