Guy Kawasaki says don't hire proven executives for startups. Their past wins relied on resources like brand and capital that won't exist in yours. Hire hungry, unproven smart people who want to prove themselves instead.
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So there is a concept in entrepreneurship that you have to hire the proven team because investors want proven teams, customers want proven teams. And I'll tell you something, I don't think that theory works because the proven team is usually based on past experience. VP of Google, VP of Apple, VP of Microsoft. If you think about it, those VPs, they work for companies with infinite brand awareness, with infinite capital. And now you're going to stick them in a garage with a million dollars of funding and you expect them to thrive without their personal assistant, without their personal assistant's personal assistant, without four seasons, without first class travel. Okay, forget the proven. Find people who love what you do, who have a fast tip, but not necessarily all the content behind the chip. I think you should hire unproven teams, hungry teams, smart people who want to prove themselves. Don't obsess with hiring a proven team. SA.