Guy Kawasaki's 60 Second Startup Series: Little Man

This is my concept of the little man, actually stolen from a buddy named Bill Jost. The concept of the little man is whenever you're talking about your pony, pretend there's a little man sitting on your shoulder. And anytime you say anything about your product, your service, your company, the little man says, so what? So what? So you say, I have patent pending curve jumping, paradigm shifting technology. Little man says, so what? You say, we support all the open standards. Little man says, so what? Every time you hear the little man say so what? You answer, so what? Because many times entrepreneurs find themselves just spewing forth acronyms, keywords and adjectives and the audience is thinking, so what? What the hell is he talking about? What does it mean to have this, this adjective, this feature, this concept? Answer the little man. And he is asking.