Increasing Girls' Interest in Computer Science | Sapna Cheryan | Talks at Google

12 Apr 2007 · 50 min
50:26

Sapna Cheryan (Talks at Google, Apr 12, 2007) examines how stereotypes and environmental cues act as gatekeepers that reduce women's interest in computer science and increase retention burdens. She presents descriptive evidence showing women are well-represented in some STEM fields (biology) but underrepresented in computer science (about 28% of CS bachelor’s degrees; under ~15% of CS faculty at Stanford in the snapshot shown). A set of experiments manipulated contextual cues (‘‘geeky’’ vs. ‘‘non‑geeky’’ room decor and fabricated media articles) and found that stereotypical, geeky portrayals lower women's expressed interest in majoring or joining organizations by reducing perceived similarity; neutral/non‑geeky portrayals raise women's interest to parity with men. Retention-focused findings reviewed include discrimination in hiring (name‑based resume callbacks), differential nonverbal feedback to female leaders, stereotype threat effects on math tests, and identity‑management: women primed with an engineering identity showed reduced self‑feminine associations in a standard IAT, but at the Grace Hopper conference this distancing was reduced (primed women showed stronger self‑feminine association). Cheryan emphasizes adding inclusive cues (rather than merely subtracting geeky artifacts) as a practical intervention.

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