LIVE SHOW: Remarkable People Behind the Podcast – It's the 100th Episode!

Good morning. This is our 100th and first episode.

Now it's one point. No, it's 2.0. It's 100. 2.0.

It's 100B. So I'm Guy Kawasaki. This is the 100th episode of the Remarkable People podcast. Man, I just. Where did the two years go? So today's guest is Seth Godin. What? Who could be a better guest for your 100th episode than Seth Godin? So. But wait, where'd Peg and Jeff go?

Because we're still here. We're still here.

There you go.

Yeah.

All for one, one for all.

That's right. So I was hoping if it crashed, it would just be you, not me.

So there's Jeff from Keene, New Hampshire. I mean, I'm losing my mind. It's Peg from Keene, New Hampshire, and Jeff from, I don't know, someplace in East Texas. El Paso.

No, that's west.

I am west.

I am in Longview, Texas.

Longview, Texas. And as I said, today's special guest on the Remarkable People podcast was Seth Godin. And he and I go back a long time. Like decades, actually. So it was very nice of him to come on the podcast. So do we have an icebreaker question?

We do.

Yeah. Yeah. Do you have a purple cow?

What's your favorite marketing book? And Guy, you can't say yours. I guess yours aren't.

Mine would be summer marketing.

Yeah, mine would be influenced by Bob Cialdini.

Oh, that's a good one. Peg, what is your favorite one?

Well, honestly, Enchantment was my favorite one. Sorry. Sorry to be a suck up, but that was one of the first ones that I read, and I was like, I love this. And I was pretty new in online marketing at the time, so I really did like it. What can I say? It's a good book. It's a good business communications book, honestly. But straight up marketing.

So Enchantment, I mean, is a good one. That's. Guys, everyone's leaving now. It's just me. I don't have a bookshelf behind me to go look, but I guess so. I like Seth's books. I do. So, by the way, if you're just joining us, do not forget to go to the amazing website here. You can go here. Well, look at this. She's holding up purple cows. Yes, we're showing books, but don't forget to go here and leave a rating view. And if you haven't downloaded and listened to today's episode of Remarkable People, which is the remarkable Seth Godin. You need to go check it out, because I say this every time it seems. But it's one of my favorite episodes. I really liked it. I've been a fan of Seth's for a long time, so I guess my favorite marketing books would be. I like Mark Schaefer's book. I like his stuff with Marketing Rebellion. Marketing Rebellion is good, but I'll tell you one I really like, and a lot of people don't think about it. I really like Creativity Inc. By the founder Ed Catmull of one of the founders of Pixar. I really like that book. I really did. James says, congratulations over on LinkedIn. So we know it's working. He says, congrats, Guy. Hashtag remarkable. Thank you, Jake, for saying that. Did you listen to today's podcast? Did you listen to the hundredth episode of Seth Godin? Because I'd love to know what you think, because I really liked it.

Okay, you got to make me full screen.

Okay, here we go.

This. This is.

Oh, gosh.

That's the book you talked about in the podcast, right?

This is how thick it is.

Wow.

This is how big it is. Oh, my God. There.

It's perfect. When you need to boost your computer up.

This is roughly the weight of the first Apple laptop, too.

So, Guy, explain that book for people who haven't listened yet, but we know are going to come after this live show run to go listen to the episode. But that is a very special book.

I think it's got a hernia now.

Seth Godin, limited edition.

I think he hurt himself, actually.

So Seth and Guy talk about this on the podcast.

It's not that easy to like. Okay, here's a page from the book.

Yeah, that's. It's a great coffee table book.

Didn't he only print, like, a small amount of these?

Yeah, yeah, yeah. And he's. And he shipped them to just certain people, but, wow, the shipping must have cost a lot.

Yeah, exactly.

Media mail.

They were on that boat that was stuck in the Suez Canal.

Oh, yikes. Another. Another container ship dumped over yesterday and went on fire.

So where?

Somewhere, I think in Vancouver, over in the.

I don't know.

It was on the West Coast.

So on that pleasant note, make sure you go check out the podcast today@remarkable people.com.

If only there was a QR code that would make it easy for them to go there.

We did the QR code once already. I hold your smartphone. Yeah, sorry.

When I was getting the book.

Yes, because we didn't want to see you hurt yourself or Fall over, because that's a big book. So there you go. You guys can hold up your smart device there and get direct to where you can download today's podcast and also leave us a rating review. It helps us a lot. And we do have a great question from one of our viewers over on LinkedIn. Mary Jan says, guy, why do you do your podcast? What is your motivation? And you kind of talked about this on the today's episode because you, you and Seth talked about podcasting. But why, Guy, why do you do what you do?

Because sometimes there's no time to surf.

So what else am I using?

But you did, you did start out as a blogger. So if you want to compare yourself to Seth, Seth started as a blogger also. He writes short posts that go out every day. He posts something. Some he'll turn into a book. Felix, you do a lot, but you started out blogging way back in the day, too. And I remember talking to you about blogging, blogging a long time ago, and you said it used to just take you forever to write a blog post because you like to tweak things and, and edit. Didn't Beth tell you to cut. Stop blogging? Maybe you were joking.

Well, to answer the question, I kind of, at this point, after the hundredth episode, believe me, it's not for the money. So it's, I think I have kind of a moral obligation because I have access to very remarkable people and I have a great team behind me that helps me make very remarkable podcasts that help people become more remarkable, too. So it's kind of like a moral thing for me at this point.

Community service.

Yes. Well, I mean, and you said, you have said multiple times, it's the, it's your best work that you think you.

Yeah. And speaking of communities, if you guys remember, a few weeks ago, maybe three or four weeks ago here on the live show, we talked about building a community, and it is up and running, and we have 101 people in there now, so you could be the 102nd person or third, depending on it. I'll put links in the, just in the comments after the show. But it would be great if you want to join us there for more conversation. It's going to have, like, we're not exactly sure how we're building it out, but there's already a lot going on and there's a little introduction. So if you join, hit the little welcome and introduce yourself.

Yeah. And you can find that if you are right now watching or listening a lot of times what people watch Videos and do other things. You can go to Bit Ly Remarkable People circle and join that way. So Bit Ly Remarkable People circle and you can join right. Right now. Right now actually don't leave here.

But you know, and you know.

In.

A perfect world, speaking as the podcaster, that community could help me because, you know, every, every week I'm interviewing somebody and it's just get good to get other perspectives on what I should ask that person. So I'm going to ask interview next. Maxine, how do you pronounce her last name?

It's French. So that would be not the thing that I could ever pronounce. French is not my. I am not great at French but it's B E D A T beda and there's an accent. Maxine. Hey, French people. I'm sorry if I'm ruining your language but she is really amazing and I've actually talked about her book before on the live show on the life and death of a Garment. It's really fascinating. She was a former attorney and now she works in. In the fashion sustainability.

Yes.

I don't know. And she's an author, which it's. And her book was shortlisted like for best book of the year for some categories and it's. I think it's like a must read book for people, especially if you love shopping like I do.

Well, I have to say that if you read that book, you may want to become a nudist because if you knew the impact of clothes on society. Holy shit, man. Yeah, yeah. But wait, let's talk about so really quick.

I want to, I want to do. Stephen says this over on YouTube. He goes, Mahalo Guy, for your podcast and your videos. Thank you, Stephen for keeping watching all the way up to the hundredth episode. So we appreciate you. And another question asked, have you interviewed Simon Sinek? And you know what this would be if you haven't joined the circle? This would be a good place for. And you know, if you have people that you would like to suggest go into some. The circle at Bit Ly Remarkable People circle and make suggestions. Because, you know Guy, we, we'd love to interview some newer people.

Yes, I'm in. Leaders Eat last. And he's got one TED Talks.

Yeah, well, every, every time I ask him, he says, I'm about to release another book. I'm busy now, Guy, so.

Well, isn't that when he wants to market? Maybe we should talk to him about marketing.

I. I don't know.

So the.

I'll see if I might have a Connection for him.

Yeah. So if you go, if you go, if you join our circle and you give us suggestions, it would be most helpful if you also had a way to get to that person. So, you know, don't come over there and say, oh, yeah, you should get Michelle Obama. Well, thank you very much. We figured that out too. How do you get to Michelle Obama? And so of course, there's the Michelle Obama example, but there's also the kind of example which I really love, which is a person that I've never heard of, none of us have heard of, but is remarkable. And so one example of this is we had a woman named Olympia Yarger who is doing sustainability in Australia where restaurants take their food to this container thing and let maggots eat it and it turns it into fertilizer and protein. And so, you know, you probably haven't heard of her, but it's a remarkable story. So that's the kind, you know, anybody can get. Well, anybody can know or want to get Michelle Obama or Richard Branson or Bill Gates on about Bill Gates anymore. But anyway. But undiscovered gems that make our day.

So on to some more questions about Seth, because that's. Seth Godin was the guest today on the hundredth episode, which was a jam packed episode. It was fun. It was fun to edit. No, it really was fun to edit. I really enjoyed and I really think that you and Seth probably should do a round two on the 200 episode because you guys had a lot of chemistry that I thought that was really good. So the first question, and they talked about this on the episode as well. Do you think influencers really influence.

That is a very good question.

So because you brought up Matthew, do you think Matthew McConaughey drives the Lincoln?

Which I thought was a good question.

Yeah.

How many of you think that Matthew McConaughey drives the Lincoln day to day?

I think he does.

I think he does because I gave him one.

So, yeah, they probably gave him one and said you have to drive it. But also he's, he's really the face of that brand and he has been for a little while. So I would like to think that Matthew has some integrity and he feels like he should represent his brand everywhere.

You know, funny fact, you're asking where. Yeah, he went to Longview High School. He comes back here where I'm at. He went to Longview High. Yeah.

Really Check for us. He teaches at Texas A and M right now.

Yeah.

Or ut. Yeah.

One of the tech. One of them. Yeah.

He should run for Governor, He's.

I bet he'd be.

So, wait, what was our question again?

Do influencers really influencers? Yes.

So here's the thing about that. Sometimes they do, and sometimes they don't. And it's. I'm just rewatching the show Emily in Paris, and I don't know if you guys have seen that, but Lily Collins stars as Emily, and she is a marketing person who gets a job, and she goes to Paris to live for a year to work there. And. And while she's there, she's taking pictures of Paris. And so her Instagram account gets huge, and then client, you know, then she's. Then it turns into a whole thing about her being an influencer and what that means. Um, and some people are. Some people do influence, influence, and then some people just are trying to get views and impressions and things like that. But that doesn't mean that they're changing things. I mean, it takes a lot to really influence people's purchases.

So I think you have to define influencers because you have influencers like Guy Kawasaki, who is like, you know, can move the needle. And then you have what they call. They have macro and micro influencers. But they're even saying that those type of influencers, because they get, you know, their stuff is more organic, they get seen more for these smaller communities, they move the needle. A lot of brands are going that way. I know Neil Schaefer talks about that.

But anyway, yeah, micro influencers are. Are very big. Under 10,000 followers.

So what do you think, Guy? Do you think you are an influencer? Do you think you. I mean, you influence. What are your thoughts?

I mean, if someone said, all right, guys, so if you tweeted or posted something about my book, my restaurant, my, you know, hotel or whatever, would I be inundated? And I think the honest answer is no. When I come out with a new book, I. I have social media following about. No. 5, 6 million bucks. 5 or 6 million people. I can't tell you that. If I tell them to go read my book, 10% of them go buy it. There's no way. What do you think, pig? It's not that easy, but it doesn't hurt. Well, it doesn't hurt.

No, it doesn't hurt. I think that it used to be you could get more. It was easier, like on Twitter and things like that. I think influencing has moved a lot over to Instagram and TikTok. You know, TikTok is where the fresh influencers are. But now all those people are all burnt out. Even Charlie D', Amelio, the number one TikToker. She's young. She's probably, what, 17 or 18 maybe now, and she's saying, like, I'm burnt out. And of course, she's on a reality TV show right now. Her whole family's all involved in everything. And, you know, she went to this, you know, Paris Fashion Week. And, you know, it's so influencing is evolving. Influencing is evolving. I would say there's been some things that Guy and I have worked on where it's made a huge difference. One time we went to the LA car show and we were with Audi, and that. I feel like that moved the needle and moved the needle for me, because I love Audi now. And then, for me, a brand that I worked with is Kimpton Hotels. And that was a few years ago. And I still get people. Every time people that follow me travel and stay to Kimpton, they message me and say, you are so right. Kimpton's amazing. I just had one this weekend, and that was like four or five years ago. So people remember me with Kimpton. Like, they remember that I talked about Kimpton, that I've stayed at Kimpton, shared photos. Because I. I do love Kimpton Hotels. I don't work with them any longer, but so I think that you can. And then the flip side of that is you have to be really careful as an influencer on who you work with because you know, your name is tied with that. That company, and so you want that to be a good connection. So there's so many levels and layers of influencing, and now there's whole agencies that all they do is connect influencers and brands and. Yeah, so there's a lot of different levels and layers. There's people who are doing affiliate marketing, which next week we'll be talking to Mr. Pat Flynn.

Yes.

Of smart passive income, and he's amazing at affiliate sales. So we'll be talking more about that next week. But that is a way of influencing, of using your influence.

He's the person who told us to use Circle so. To make our community.

Yeah.

So we listen to our guests. We don't just, like, blather on.

So, you know, Guy, I think about, you know, the influence question. I think about, like, I would not have heard about remarkable tablet unless, you know, and that's something you believed in and you liked. And we have seen through the comments and even on these live shows, people who have gotten it because of the podcast. So that is influence. And I think it's. I mean, maybe moving more that Way, kind of like what you were saying, Peg, was that these, you know, people who believe in something and use it and show why they love it, then that can move the needle a lot for people. And Ken asked this great question. He says, what motivates you to lean in and influence Guy? So what, like, why did you. Did you just happen to go by the store and get Remarkable Tablet or they send you one? How did that, like, process work?

Do you remember? How did. Did we contact them? I don't remember.

I think it was a synergy in the name. Remarkable and Remarkable Tablet was kind of. And I think they were. I think they contacted you, but you.

Liked it and use it for all your podcasts. I mean, that's the thing.

Yeah, well, thank God it is remarkable.

That would have been.

Yeah, it would really be a bummer if it was a piece of crap, unremarkable tablet.

So this is something you guys talked about multiple times during the podcast, this today's episode, and the question we're asking our audience, do you know what your small, smallest viable market is? And a lot of people know what the smallest viable, you know, product is? And that's talked about in startup circles. So. So can you explain what this is, Guy? The smallest viable market.

So this is a concept explained in the podcast that Seth says that, you know, most people are talking about the mvp, the minimum viable product, but they should talk about the minimum viable market because very few products reach the ubiquity of an iPhone or something like that. So, you know, yeah, that's the dream. But being more realistic, like, how many people does it take for your company to survive? And that's the question. So for a podcast, is it 10,000 listeners? Is it a hundred thousand? Is it a million? Is it 10 million? And if you say it's 10 million, you better have a hell of a plan to come up with that because you'd be the most popular podcast in the history of mankind. So it's kind of a, you know, mental exercise to size what is necessary to succeed. And if that size is so large, then, you know, you. You're not going to achieve it and you look like a fool. So I. It's a very important concept.

Yeah, one of the things.

And also just the small. I'm sorry, go ahead.

I was just gonna say one of the things he said in the podcast, because it's like, what you. I think you even asked him, like, what is that audience? What is it? And he's. He said, it's. Who's gonna stand out in the rain to get your product because he was talking about Apple and getting the first iPhone. So. I'm sorry, were you gonna say something?

I was gonna say it's this. It's really like that. He emphasized the smallest, too, you know? You know, do you need to say that you have a million downloads or is having a small group of people who are really invested in your podcast and share it with people and listen to it and say, oh, my God, you have to send this to someone else? That's always like, as a blogger, I always feel like when somebody reads my blog and they just have to share it, you know, you find that content creator and you just love their stuff so much that you start consuming all of it, and then you're sharing it with people because you love it so much. So that's kind of the goal, you know, you don't need to have. You need to think about a million downloads to start with. You need to think about, like, building that small community. Yeah.

So Hope says this when we're talking about influence. She goes, word of mouth will never not influence. But yes, brands must evolve their strategies because it is a changing. So, yeah.

Hope, what are you having for lunch today?

See, that's why it's important to be part of the circle, because we know we. It's a community. See, we're doing that right now.

But do you remember. You guys remember, I think was making tacos.

She was last time and always made us hungry. So. Oh, she goes, let's. Oh, she goes. Engagement trumps downloads. Yep, I agree, but downloads also help. So are you. So we talked about the. You know, and Seth talked about waiting in the rain for the iPhone, so. Because he's an early adopter. And Guy and Seth talked a lot about where Apple is, their problems with Apple, and Seth said something like, well, they're not making it for us anymore. And, you know, Guy and Seth are early adopters, so. Are you an early adopter? Are you one who will go out there and get the newest iPhone or the newest iPad or whatever that would. That's interesting. What about you, Peg? Are you early?

I am. I have to say. I was that way. But, you know, when every phone comes out now, I don't feel like I have to go get the. The new. The new one because my other one's working fine. I did do that when the smaller. The really small laptop came out, the little. The little MacBook that had. And it only had the one USBC port. And I was like, why did I do that? Had, like, no, it was when they were trying. It was the very first one where they took out all the USB things and it was not. And then you have old. Pardon me, I. Yeah, I'm a sparkling one. It's, it's cute. All minor gold. They all have gold sparkle cases and stuff, so. But yeah, I was excited because it was small and light. I thought it was great for travel. And then I had problems with every single speech that I went to go give because they were like, oh, we don't know how to hook that up. But I was like, no problem. Let me get my little bag out and step aside, sound guy. And I always got everything fixed.

So, you know, you could make the case with Apple's latest MacBook Pro announcements that they appear to be listening to people like Seth and I, because now there's, there's, you know, there's slots and stuff.

Right?

Yeah.

Our big thing was, as Pig just mentioned, two USB C slots doesn't cut it. I don't know. I am not kidding you. Okay? My dongle has a dongle. You know what I'm saying? Like, how can it be? You think Steve Jobs said someday we're gonna have so few ports that we'll have dongles. And even though.

I think he would freak out, seeing the how the design aesthetic is ruined with all those dongles hanging off your computer.

To Apple's quasi defense, you might make the case that statistically 99 of the people only plug in power. They never plug in anything else. You know, every millennial doesn't print labels, doesn't scanned. I mean, you know, maybe they just, I don't know, look at tick tock all day. Yeah, but the other 1%, man, we are hurting and I'm gonna buy a MacBook Pro. So in fact I'm taking, I have an imac in the box. I'm gonna take back to get a MacBook Pro.

Wow.

I'm waiting for the big. I don't new imacs, but I want the big one. I'm not going to go down to the lower, you know, because now they're smaller. I have the big iMac 27 inch that I use for everything. I'm not going to go smaller.

So yeah, just got the new laptop with all the ports. He posted it on his Instagram and that just shows you right there, Instagram. Like how people influence. Like he, he was so excited because he's obviously a Mac geek. He got his box out and he pulled it out and he's like showing all the ports and I Was like so good.

That was a great episode too. If you're just, you're like, who's Peg talking about? He was like, probably what, two months ago? Month ago he was on the show. It was a great one if you're a musical fan. Yeah, he was. It was great.

Asians.

So Billy says, kind of like my biography. Kind of like a thousand true followers by Kevin Kelly. And they do talk about that in the podcast. So if you haven't listened to, go make sure you go to remarkable people and check out that out Hope, by the way, just for all of you who are hungry, goes, haha, I didn't eat yet. She goes, I have tacos in the fridge ready to cook. So our resident chef here at Remote People. Yes, yes, she should.

Maybe we should change the show to Thursdays. Then we can have Taco Thursday because Tuesday.

Taco Tuesday.

Awesome. Taco Tuesday. That would work too. Yeah.

Taco Tuesday is a thing. Seth did write a book called Tribes. That's one of his, you know, ones that. Well, he's written so many. But Tribes is one that people really talk about a lot because building your online tribe and community is important because nobody can just be.

How many books has he read? How many books? I mean, is he.

Has he read Probably a lot.

I mean, how many books have he published?

It was 30, right, Frank?

Yes.

Yeah.

Yeah. So another question we have. What brand or product has a great story? Because that was important. What Seth talked a lot about in this podcast is the storytelling aspects. And like you said, Peggy's written tons of books kind of on some of this stuff. So what, what would be a. And we mentioned this last week when Guy, when Peg and I were running the show, we were trying to come up with ideas. We were trying to think of good brands. And you know, I thought of Chewy. They have a great story. How they Chewy? It's a. It's a dog food and it's a pet company.

Carnivores character.

No Chewy. I know I look like. Not that Chewy. The brand Chewy. They have a great story. But what's another good.

It's a pet products website.

And Canva. You talked a lot about Canva during this.

I have a great story.

Yeah, they do Meter.

I love meter.

Meter.

Nobody knows what meter is. No meter. M E A T E R. Okay. Anybody who cooks chicken, turkey or beef, you need to get a meter. M E A T E R. And what it is is a Bluetooth thermometer probe. So you shove this thermometer probe into your turkey, and it monitors the temperature inside the turkey. And then it says, Hey, 140 degrees. Take it out. You get perfect cook every time. Every time. Your, you know, your. Your side of beef, your. Your tomahawk steak, your turkey, your chicken will be perfect with this.

Very cool. Now I've got to go get one. I just have a regular thermometer, and I have a Bluetooth thermometer, but now I need a meter. You talk about pods. That's your new favorite one. You talk about pods almost every day.

I love pods. So pods companies should pay us for this. But that's. This is truly how much we love the stuff, because we don't get paid to tell you this. So pods is basically a shipping container on the back of a truck that they deliver to your house. You fill it up with stuff, you call them up, they pick it up again, they take it to your new house, or they hold it in storage until your new house is ready. And in my case, we just moved or in the process of moving, so I had pods come to our house in Atherton. I loaded it up, they picked it up, and then they took it to our new house. But our new house, we had not yet closed escrow, so we left it outside on the driveway, which was okay with them until, you know, we really closed escrow and they had moved out. And now. So now this week, my pod full of stuff from my first house is about a hundred yards from where I want to unload it. So I call up pods and they come and they bring a truck, and they put it on the truck, and then they move it 100 yards, and then they leave it again. And then we emptied it. And so tomorrow, Friday, they're coming to take the pod for the last time. But pods is just so well done. It's just remarkable. I love. I want to. Sometimes you should just move to use pods sometimes.

That's a great endorsement right there. Because I don't like moving.

One of my favorite brands, I don't think I've talked about it a while, but it is one that I talk about all the time is dry bar. And I love to use. I don't have a local dry bar, but when I travel, like, if I'm traveling and I have a speech or if I'm just going to an event or something, you can make an appointment. You go in, you get a blowout. They don't do haircuts or color or anything else. You just go get a blowout, and you look amazing. And if you're a woman. You know, it's like really a pain to travel because you can only use little small travel size things and bringing a whole bunch of hair products and it's hard to do. So this makes it totally stress free. You can go get a blowout. Your hair looks amazing. And do they do beards? No, they don't.

And just, just everything about driving, profiling right there.

They have great music. They play chick flicks. You can. In Vegas. They have a DJ come in, like at a certain time that it's like cocktails and it's.

Did they all reopen? Is it completely open again?

I don't know if they are not because I haven't traveled and so I haven't seen any. But they still. They also have now product lines, so they. They probably were fine. Those are like. Oh, what do you call. I'm totally blanking on a word that I should know. Those are franchises. They're franchises. They own some. And then there's franchises around the country. So they're just a great brand. And they make like hair, like hair tools, like curling irons and flat irons and blow dryers and they're. All their products are great. I love them.

So it's like, what's that guy?

I have the product for Jeff. Uh oh, Jeff has got to use Madison Reed and dye his beard.

Guy Fieri or whatever. Like, you know, no color.

Like get the gray out.

Hair color. Hair color for your beard.

I just have to glue this on every morning. That's what's hard. So coming soon. Christmas is coming soon. That's what I'm gonna get for a guy for Christmas.

No, no, I mean, you can be Santa at the Longview JCPenney.

That's right. Me and Matthew McCon can be my elf.

He can be the elf.

That's right.

And then you can go deliver gifts in your Lincoln Mercury.

That'd be good. The sleigh would be the Lincoln Mercury. Yeah, that's what we should do. He'll probably be here. I think his family, his mom and dad still live here. Oh, yeah, yeah.

So look for the Lincoln. You'll see him.

In Texas.

He does premieres here. He's done that. And my. One of my best friends went to. Was in theater with him in high school. So kind of cool.

Yeah, very cool. I wish I was in theater with him in high school.

I'm sure. I'm sure you do.

You have us now.

That's right.

Totally traded up.

You trade it?

Yes, yes. I mean, I don't think you Guys have been cited for playing the bongos naked.

But, well, as far as you know, I got that expunged for my record. So next question is, and this is a great one, we probably should ask this one in circle. Are you on social media and do you use it professionally? Like most people, I would say to some degree are on social media. But do you use it professionally? So what do you think? Should we add this on our circle? Should we put it on?

That question needs to be reworded.

Okay, how would you reword it?

Well, because do you use it professionally? Can either mean do you use it in the sense of in your career, in your business for a professional purpose, or do you use social media like a dumbass amateur? Not professionally. So which way are you asking?

I think Jeff means are you on social media and also do you use it for your career?

Yeah. Okay, well, you need to clarify that.

Are you a low level social media?

I thought this is a team thing and Peg just threw me under the bus saying it was my question.

So that was your question. But I also had your back. I explained what you meant, so I think I had your back.

So.

So anyway, you use social media. So here. So I use social media for my profession. Yes. But it's interesting to see people, you know how people are using it an interesting way. If you're an author or if you're in any creative kind of person, you can make more money now if you have social media and you can do product, you know, if you can do launches and if you are Rihanna and have social media or Selena Gomez, who is like one of the top most followed people on Instagram, has her own beauty product line. So of course she sells that on her own thing. So. So a lot of people that are using social very well. You mentioned the Kardashians.

Yeah. You mentioned authors and how important is for social media. We interviewed Hugh Howey on Halle Halle on the podcast Holly Howie. It's a great Howie, right? What am I saying?

Yes.

Anyway, I'm saying go back and listen to this. No matter how you pronounce it, it's a great episode. He has a great. I think Peg introduced me to him a long time ago when she had him on her book club. And I read Wool, which I really, really enjoyed. But he talks about how important social media is and he knows how to do it. I mean, self published, you know, all that kind of stuff. So go check out that episode@remarkable people.com.

Wool is going to be an Apple movie.

Yeah.

Yep. They're filming Right now. Yep. Hugh does a great job of, like, teasing stuff that he's working on. And also kind of like he engages his audiences with, like, things that he's interested in. Like, he just watched Dune and he was talking about science fiction, and he writes science fiction, so people that follow him are, like, very interested in what he has to say. But, but also he knows when not to waste. He doesn't get sucked into, like, the time suck. He gets his writing done and then he'll go check on stuff. But he has before. Yeah, he has used to have Facebook. I think he still has Instagram, but he kind of just. He tweets mostly, and I think he posts on Instagram sometimes. Yeah.

You know, Seth obviously is a big advocate of communities, and yet he does not participate in his own communities. And I asked him why, and he said that he believes a community should be able to stand on its own without the personality propping it up. So by that argument, I should not be very active in our circle community. The community should maintain itself, not because Guy is there.

True. And, and, but also. No, but I'm saying that, I mean, hypothetically speaking, yes, but it's also nice to surprise and delight the people who are in the community and answer things.

And I would also. I would also say most people are not Seth Godin or Guy Kawasaki. So I. But, and, but social media can help, you know, build that community. And it'd be hard for me to just go, hey, I'm not gonna participate. Here's a Jeff Circle. You know, but, but I, I think.

The key here is that, you know, it's clear what the community can do for us. Come up with suggestions for questions for guests, you know, help us make the podcast better. The question is, what can we do for the community to pay that back? That is, that's the harder question.

So give them Hope's tacos. That's what we need to do.

So free Madsen Reed. Die.

See, we would give them Hope's taco recipe. We would invite Hope.

True.

So who Hope you need now you have to join the. So make sure you do that.

I, I think where people like to join communities when you're not being sold things and pitched things because nobody likes that, but it's a place to connect, which is harder and harder on the Internet, you know, there's just so much going on. It's nice to have a quieter community. And then there's no algorithm, so you don't have to be. And if you don't want to use Facebook, you don't have to go to Facebook just for this Facebook group. It's a totally separate thing on desktop or there's an app.

So.

So this whole episode was about social media and marketing and Seth's journey and Guy's journey. And so other than we've already mentioned some of our favorites guys books and also Seth's books, where. But where do you go to grow your marketing expertise? So, Peg, I mean, you're up to date on all the socials. So where do you.

I'm trying, but darn. They change like every five. They change right now while we're on this live. I like to watch classes myself. I like to go on skillshare and check Things out or YouTube to watch, like how to do things, learn new. There's always so much. And then if I really want to get to the heart of things, I do like to look at, like follow the news for Instagram or Pinterest just to see what's going on. Pinterest recently had a PayPal Creator Festival. Well, PayPal dumped. They're not doing a buyout now. Pinterest Creators festival where they talked about things and how they're switching. You know, they want to be tiktoky Instagram y kind of place versus just static pins. So I do try to stay up on it. And I do catch stuff on Twitter from people that I follow.

Ask me how I stay up on that.

That's what I was gonna say. Well, see, listen, before I. You're gonna be snarky. I know you are about it. But. But I. But you also know remarkable. A lot of remarkable people and you read a lot. And I'm just going to say, I bet you get a lot of your stuff that you. The new things are from your circle of remarkable people. So that's what I was going to say. So go ahead. Okay.

Are you finished?

I was going to say what you.

So I get my. I stay on top of things by listening to Peg.

I think all of us do.

Well, I don't know about that. But, you know, Guy, you're. You're one that like, you like to try every new tool. You're more about like, how can I do this thing this way? You know, those kind of things interest you the most versus the mechanics of social platforms.

Yeah. And make us try it too. So.

Okay, everybody, I want. You know what I am going to buy. I think I already bought you one pig. I'm going to. Jeff, I'm going to send you a meter thermometer.

Oh, see.

Didn'T I send you one already.

No, no, I sent it to Rich.

I swear. I.

Rich told you he's opening your mail now.

I'm. Okay. I'm gonna send both of you a meter thermometer.

See, that's good to hang out with guy cow. Oh, yeah.

You're gonna thank me. You're. You're. Peg, it's. You are going to want to drive from Keene, New Hampshire, with that turkey for me this Thanksgiving.

You're like, can you test it at my house?

So I'll smoke a turkey.

I should bring it to smoke Turkey of the month.

All right, last question.

You can come to our house, pig, and you can cook the turkey in a French ovone.

I would try to do that. When I come, I'll just need one whole day, and I will make a. Make a turkey for you. So listen, by the way, is as good as the turkey.

Our new house has this French laconu range, and the most innovative thing on it is that there is a pipe above it. So when you need water in your pants, there's a pipe right above. Right above the range.

It's a pot filler. That's not a pipe.

Whatever. I don't know. It's a pipe.

Yeah, it's a pipe.

It's a pot filler. We have. We have a pot filler.

French is a pot filler. Okay, last question.

Let's say, like, you're frying something and it's really hot and you want. You're thirsty, just turn that thing on, put your mouth underneath, and singe your.

Hair off when you're close to the range. All right, last question. Last question. I want to get this one, because this is a really. This is a paid question, and it's really good, and I wanted to ask it. So Seth said Clubhouse is a vapid waste of time. Do you agree or disagree?

Ooh.

That's what we. Are you guys on Clubhouse now? I think it is for me, but a lot of people. Yeah, well, I don't know if it's still growing, but a lot of people are using it. I know a lot of people still making connections. I know a speaker friend of mine who keeps landing deals from there. So, you know.

What kind of deals?

Like other speaking gigs and some television stuff, and so.

Huh.

But he's on there way too much. I couldn't do it as much as he does. That's just.

I haven't. I was on there really. I was trying for a while, and I haven't been on there for five or six Months. And is it. I hope it's that old. And, you know, I just got sick of everybody. Everybody there. I swear when I was there, it's like everybody is a multi millionaire who did it in 60 days. And you know, I just want to. I just want to confirm. You got to be positive and all this positive psychology bullshit. And at the end of everybody's little thing, they always say, yeah, but you know what? If you really want to learn how to be a millionaire in 30 days, click on the link in my Instagram. And because I have a new, you know how to Be a Millionaire 30 Days by Joe Blow from Blow Consulting. And click on that link and it's regularly 500. But today, today on Clubhouse, it's 250 and you get my free bookmark.

That's.

And that's every freaking conversation when I was at Clubhouse.

Yeah, there's a lot of pitching and also just a lot of, like you, like you just answering a lot of questions. You know what I mean? Like, it was all like an AMA kind of deal, which gets exhausting like that to me.

It's free consulting too.

Yeah. As much as it is people picking your brain.

Yeah. I think it's great for some networking if you can do it, but I just don't. I don't have time. I mean, I popped in there a couple times, but I don't have time for it. I do think the new Facebook audio rooms, which are a club, hot house, rip off, work better. I think they are. The interface is nice and I think there'll be a place for that. All the big networks are doing something like that, so we'll see after we can actually go out in the world and touch and talk to people if it's going to matter.

One advantage of it is you don't have to worry what you look like.

Yeah, that's a big plus for me. I have a face for Photoshop, so.

I'm so tired of using makeup whenever I come on. I've worn a hole in the middle of my foundation case. Yeah.

So do not forget to go. This was a. This really was a great episode. If you're interested in business and marketing or growing or finding your audience or your avatar, all those. All those things. You need to go check out this podcast@remarkablepeople.com. you can just hold up your smart device right to the screen here.

And I would be astounded if you're somebody listening to this and you cannot learn something from Seth Godin that would be hard to imagine. That's true.

Yeah. Hey, one thing that we haven't. We had one little announcement today too, actually. It's a big announcement.

What's that?

Today we joined. Yeah, right. Part of the HubSpot podcast network. Moving up.

Yeah, so. And there's. There's some great people in that network as well, so.

Like Jenna Cutter Cutcher.

Gold Digger blog. John Janse of Duct Tape Marketing. His marketing blog is in there. My first million. If you want to learn how to make a million and not get a.

Free click on the link in my Instagram profile.

So that just made me think, what is Guy's link in there? I better check to make sure Something. I think that's Remarkable People.

It's probably through my Google plus account.

No, I definitely. It's not.

What the plus book, you know.

It'S Remarkable people dot com. I was correct.

And don't forget about the circle that we've been talking about, this community that we would love for you to join. You can find out more at Bit Ly Remarkable People Circle. Go in there, ask some questions, give us, you know, talk to us, and let us know what you're interested in. Go ahead.

What's the count right now? Pig. Did anybody join based on this?

I don't even know. Hope did. She said she just joined, so.

Can't find the number. I don't know. I don't see where the number is.

You have to go to members. Click on the little people at the top.

Yeah. 13% increase just now.

Yep.

See, that's what the Portinson.

Hey, everybody. Hey. There's Hope.

Yes, Hope. And so we're gonna answer that taco recipe. Hope. Don't think we're joking about that.

We're gonna make a special topic.

So, yeah, Pope said she literally got in now. And yes, she says that the. That bit Ly Remarkable People circle, it is case sensitive.

So, yeah.

Remarkable.

Yeah.

No freaking way. Yep.

Yep.

It always has been.

Wait, wait, wait.

So you're telling me if I went to bitly and lowercase, the r and the p and the c, it would take me to a different place?

Or.

I mean, what.

It probably doesn't work. There probably isn't one for the. For the other one, but somebody could do the same one in lowercase.

Other people are saying the exact same thing.

No, they cannot be that stupid.

They are case sensitive. They always have been.

And so as we. We have. We have a lot of people chiming in. Thank you for the. All the congratulations you guys are giving us on the hundredth episode. Thank you for the awesome podcast episode. Yes, it's Seth Godin this week. Make sure you guys go to remarkable people.com and check that out. Any final words?

That's not case sensitive.

No, it's not.

Well, thank you everybody for sticking with us for 100 episodes. We'll get it right yet. So no, we're just. We are just having a blast. I don't know about. Well, maybe Jeff isn't editing my edits, but I'm having a blast.

I love it. I get. I love being able to listen to great conversations each week. It's a good gig if you can get it. So I usually pay me to edit. We won't go that far. Almost. Almost. I have spent a lot of on books of the guests because they're really good. I mean if you guys aren't buying books after listening, man. I don't know.

But I. I bet you Seth Godin never gave his engineers a meter.

He probably didn't.

You. You are gonna. Okay, I'm gonna send it today. Over the weekend, I want you each to cook a roast or a chicken or a turkey. And we're gonna have a home. We're gonna have a meter. Meter War podcast. Oh, I should interview the CEO of Meter.

It's like Martha Stewart. I'm not going to go up against her because she will kick my butt.

You do grilling and barbecuing.

Yeah, but you can do.

I think we should have a. We should have a episode of this podcast with the CEO of Meter and the CEO of Pods, my two favorite companies.

I think we tried to get. We tried to get Dry Bar. Right. She said she was busy.

Who?

I think we tried to get the CEO from Dry Bar. Ali.

Oh yeah. And then we tried to get spanked.

We got blown off.

Dad joke. So I want some more chefs on. I want you to get Alton Brown. That's who I want is Alton Brown.

I would love to have Alton Brown too. I'll try him on Twitter.

Yeah, he's. He's pretty.

It's amazing. You have very high success rate on Twitter.

I do.

She has excise rate or. And we need to get Ryan Reynolds.

For guy Instagram DMs. I just talked to him on Twitter on TikTok, but I don't know.

Who's Ryan Reynolds?

Oh my gosh.

Did he invent aluminum foil?

He could have. He's that smart. He's amazing marketer. By the way. He owns aviation gin. What's the other mobile company? He's actually.

He sold aviation gin for like $600 million. But he still does advertising and stuff for him.

Yeah.

And he owns. He owns a marketing company that he's.

You know who we should get? We should get. We should get Matthew McConaughey that we can drill. What does he. We want to go in your garage, bro.

I don't think.

Take us in your garage.

He's on podcasts and stuff. He's on podcasts and stuff, though.

I think he has a podcast I'll see if I can connect with officially.

Somebody said Mint would be a good company.

Mint.

Yeah.

Mint is Ryan Reynolds. That's his mobile phone.

He owns multiple businesses.

Yes.

Okay. We'll try. We'll try. Matthew McConaughey. He's got 5.8 million followers, so I don't know if he. Oh, my God, he's got long hair right now. Must be working on a roll. I'll work on him. Okay. I'll put a question in the community for, like, suggestions for guests. I did. I did post a couple questions in there already today, but I will do that.

Yeah.

Cool.

And then. And then we have this thread about whether you like when Jeff puts music on top of people talking or not.

It's not.

That really isn't open to interpretation. I feel like that's our artistic style, and it's been that way since. I love it.

And I'm pretty sure NPR does it on some of theirs as well. I know they do it on, like, Radiolab, but it's not.

Yeah, but you know what we do that NPR doesn't do is we have outstanding quality transcripts.

That's true. You can find them@remarkablepeople.com, by the way.

Yes. And actually, they're in simple cast as well.

Yeah.

So if you'd like to read along with your podcast or if you're deaf or no deaf people, we have great transcripts. We invest a lot of money and time in our transcripts, and it's good.

For SEO, so that's not why I do it. I know. But it's also that, too. I'm giving all the reasons why.

Why transparency is overrated.

Okay. Well, that's our show for today. We are at the hour. Thank you, guys, for watching. Make sure you do go give us a rating and review, because that really does help us out. Hope we would. I don't. You've probably already done this already, but I think we would love to get one from you, Landon. It'd be great to have one from you as well. Everybody who watched today, Stephen, all you guys, John, everybody who has watched the show with us today. If you haven't done it yet, you need to go do it. And if you haven't listened to Seth Godin as the guest on Remarkable People, you need to go do that as well@remarkablepeople.com with that guy.

Aloha. Aloha. I am going to go jump in my Lincoln Mercury and drive to my other house.

All right. Have a great rest of your week, everybody.

Problem.

See you guys later.

Bye.