Live show: The relationship of confidence and self-esteem

Foreign.

Hi, good morning, or afternoon, evening, wherever you are. I'm Guy Kawasaki. This is the Guy Kawasaki live on Wednesdays. I am in Santa Cruz today. Although I say that every week, I don't know why I even bother saying that. And I have to tell you that I've been vaccinated twice, but I've been sneezing a lot. But it's coughing, not sneezing that you worry about. So if you see me sneeze, I hope I get to the mute button before I sneeze, but it could happen. And I just took antihistamines and it hasn't kicked in yet. So we just violated every HIPAA regulation in American law. But that's okay. So, yeah, I might. I might crack a sneeze in the middle of this live podcast. I thought I was going to crack it as soon as we got on. So anyway, Remarkable People, it's my podcast. And this week we had the remarkable Dr. Sheila Nazarian. She runs a Beverly Hills plastic surgery operation and no pun intended. And I have to tell you, let me be honest. So when she was first proposed to me as a guest, I was. Was a little skeptical, you know, Beverly Hills plastic surgeon. But of course, I have learned to doubt my initial reaction, whether positive or negative, to almost everything, because over the course of my lifetime, I figured out that 50% of the time, you're wrong with your first impression. So I persevered. Kind of like Elizabeth Warren. And so I interviewed her, and it was a great interview. I had these preconceptions about plastic surgery in Beverly Hills, and it's, you know, it's the Kardashians getting a tummy tuck or something like that. But this episode is not at all like that. This episode is about efficacy and power and self confidence and the relationship of how you feel about yourself physically to how you feel about yourself emotionally. She has a great Netflix series. And in that Netflix series, and I watched a few episodes and I thought, okay, so this is going to be, you know, some YouTube influencer getting her wrinkles done or something like that. And the first episode was two people. One person was the victim of domestic violence. She had been shot nine times. Nine times. And lived. And the other person had severe acne. And you watch the transition of the woman who got shot nine times or her ex husband. And yeah, they show the bullet hole before and after. Oh, my God. So anyway, and the acne person, how it was affecting her life. And I realized that her Netflix series is not about Beverly Hills, you know, rich and famous. Trying to be more perfect and setting up bad examples for body types. So this was quite a deep interview about self confidence and emotion and all that kind of good stuff. And I think she's here right now. So. Coming to you live from Beverly Hills.

Hey, guys.

Hi.

I'm going to turn myself around. I'm in between virtual consults right now. And I'm like, I'm going to say hi to Guy.

You can give me a virtual consult. What am I going to do about this? So how are you, you guys?

I've been trying to get Guy to, you know, come in and get some breast implants or something. I'm good. How are you? How surf life?

Surf life is good. You know, I'm doing as much damage as I can to my. I can to my skin every day, short of melanoma. But, yeah, I'm trying, but I figure now I have a friend in the plastic surgery business, so, you know, I'm going wild now.

Yeah, you can eat donuts, you can bake in the sun, you can do whatever you want. I got you, boo.

So, listen, we have you for a very short time. How about you just answer this question about the relationship of sort of physical beauty, internal beauty, self confidence, and emotion and all that. So, you know, it's not about just fixing stuff. It's about psyche and psychology and all that. So talk about what you truly do as a plastic surgeon.

I mean, you know, we're in the business of confidence. You know, people are like, you know, what do you sell? You have to know what you sell and who your competitors are. I always talk about that. And we're in the business of confidence. We're in the business of feeling good about yourself. We're in the business of relaxation. So, you know, when you think of competitors, we're competing with clothing stores, we're competing with travel, we're competing with makeup. You know, like anything that kind of gives people a little boost makes them feel a little like, ooh, you know, that's kind of what we're selling. And it's all related. I mean, there was even a study out a while ago that showed that getting Botox helps depression. I mean, if that doesn't speak volumes, I don't know what does. There was even like a 60 minutes a decade ago that showed that even children think teachers, like, they brought in the same teacher, you know, dressed up and not dressed up saying the same words. It was an actress. And they were like, oh, yeah, the. When she was dressed up, she was nicer. They liked her Better. So, I mean, it's just like it's ingrained in our psyche, you know.

So one of the most interesting things that I found in our interview was when you talked about at the point that a customer contacts you, they've kind of already decided, I'm going with Sheila. But you have not yet decided whether you're going to take that person as a patient. So can you explain, because this was mind boggling to me, how you would reject a potential customer or why?

I mean, you know, I think we branded ourselves in such a way that we'll only attract the right type of like, person. People that are doing it for the right reasons, they're not trying to look like someone else, they're just trying to be an optimized version of themselves. They're already generally happy. Just need help with this one little thing. But, you know, a lot of our patients have interviewed or met with, you know, a few plastic surgeons, but by the, you know, or sometimes they'll just be, have followed me on Instagram for three years and they finally, you know, build up the courage to call or the timing's right or whatever. But what they don't realize is I know they're kind of, you know, interviewing me, but what they don't realize is I'm interviewing them. Like I need to know whether they're capable of happiness, whether they're ready to receive. Receive. Because if you're generally unhappy and things are going not well in your life, you're just going to complain about everything that happens. You know, you're not going to have realistic expectations. You're going to think that the boobs are going to save your marriage or whatever it is. And that's just not how it works. So I'm always, you know, seeing this person smile. Like it could be like little things like that, you know, what are the red flags going off? Do I want this person to have my cell phone number? I give all my patients my cell phone number. So I'm constantly like asking myself, is this person normal? Does have good expectations, like, are they smiling? Are they capable of happiness? And most of all, are they ready to receive whatever it is I'm about to give them?

Okay. And that was just mind boggling to me. Obviously, I brought it up twice now. And the other thing you talked about was how do you determine if you're truly talking to a good plastic surgeon? So you had some simple tests to determine what? Whether this guy is a, you know, I don't know, cardiologist and decide to like, inject Botox on the side. So how do you figure out, you know, this is. This is a legit plastic surgeon.

I mean, you first want to ask them, you know, what did you actually train in? Like, what was your residency? Show me the plaque on your wall that tells me what you trained in. And if it doesn't say plastic surgery, then that's not a plastic surgeon. Now, you might be okay going to an OB GYN to do your liposuction. At least you know what you're getting and you're making an informed decision. But what I don't like is when people call themselves cosmetic surgeons, which isn't a real word. Like, that's not a real thing. And that means that they were trained in general surgery or dermatology or ob GYN or ER or ophthalmology, but they're doing boobs now, which happens. So if you want to go into an eye doctor to do your boobs, that's fine if that's what you want. But you should at least know what they trained in, right? So I always say, you know, and also there's. There's a board of plastic surgery. You guys remember. The most important word you want to see on their plaque is the word plastic. I know it's not as sexy as the word cosmetic, but plastic is the real deal. So the other question you want to ask them is, could you do this procedure in a hospital? Because hospitals won't allow general surgeons to do breast implants in a hospital. Hospitals won't allow OB GYNs to do tummy tucks in a hospital. So that's another thing. Hospitals are really strict on that. So you want to say, could you. Not that you. I'd want to go to a hospital for this, but could you do this in a hospital? The other thing you do is call the board of Plastic Surgery and say, hey, is this person on your roster? Like, is this person a real plastic surgeon? And they'll tell you, you can literally Google the board of Plastic surgery. Call them not to be confused with the Unreal Board of Cosmetic Surgery, which is not real. Plastic is the word you're looking for.

So you shouldn't just refer to the LA Magazine top plastic surgeons of la.

You know, it's not even LA Magazine anymore. It's freaking Instagram. You know, people are like, you guys, there was a study done five years ago that showed the hashtag plastic surgery 80, more than 80% of the time is being used by a non plastic surgeon.

That's a little scary.

Super scary. Yeah. And it Gives us a bad name. Like all these people dying in Florida while they're getting plastic surgery. Those are not real plastic surgeons, but they're like plastic surgeon, like kills a patient, but it was like a dentist or something pretending to be a plastic surgeon, you know.

Well, to use your example, I certainly won't go to you for you to check if I have glaucoma. So why would you, so why would I go an ophthalmologist to do breast augmentation?

Exactly. But that's just the world we're living in right now. I feel like as insurance reimbursements keep going down, down, down, other types of doctors are going to start looking for cash pay. And that's what cosmetics is. Because insurance obviously is not going to cover something. Plastic surgery, cosmetic, aesthetic. Okay, so that's why there's a move coming over.

Last question for you. Because I don't want your virtual consult person who is potentially happy to be delayed. Let's talk about a marketing question. So you have a brand, as a doctor, you have a brand. Why is that necessary? Is that good? What is that about?

You know, I think everyone requires a brand because, you know, a brand is how you make people feel when you're not in the room. A brand is why are they coming to you. So for example, a great example of that, of branding and why a doctor needs a brand. I only do super small breast implants and I use the hashtag small Breast Queen or SBQ. Now 100% of plastic surgeons do breast augmentation, do breast implants. But I'm the only one that's branded myself as the small breast queen. Like I will take people that are soul cycling six packed who have zero breasts and give them an A or a B. That's all they want because they just want to look normal in their sports bra. But when they go to other plastic surgeons, they try to talk them into getting Cs, Ds, double Ds because that's like, you know what the 90s was. So I have women flying from all over the world now to just get small breast implants. When, when every plastic surgeon between Holland and here does breast augmentation, I have somebody from Holland flying in to me to get through their breast augmentation. That's the power of a brand. It allows you attract your tribe, it allows you to attract the people that have the same aesthetic as you. And therefore you're going to just that like bang on amazing results every single time. Because A, these patients tend to be super fit. They Already have amazing bodies. They just need a little help to make themselves look proportional. They just want an A cup or a B cup. And that's what I branded my. Such a super successful branding story to tell you to help you understand why everyone kind of needs a brand because you want to attract the people that are your tribe.

So I, I have heard some positioning statements in my time, you know, but I have never heard someone position themselves as the small breast job doctor. That is a, that is a new one, I have to say.

And I'll tell you, when I did that guy, I went from doing like, I was getting a lot of redo, redo, redo cases, but like young people coming to me for their primary breast dog, like they've never had surgery on their breast before. Before I started branding myself, I was doing maybe like 10 to 20 a year. Now I'm doing 10 to 20amonth. So just by niching myself into what I find attractive.

You should name your Netflix series. Bs are the new Ds.

No, I'm going to, I'm going to do like, you know, natural by Nazarian or like naturally Nazarian.

And how is that Netflix series coming?

Good, good. We're, you know, working on some stuff. Can't talk about it too much now, but, you know, it's coming along.

Yeah. If you need a 67 year old Asian man to be in one of the episodes, here I am.

I've been trying to get you and you're such a liar.

But I'm fundamentally happy, so, you know, you don't have to worry about me.

You fit the, you know, number one criteria.

Look at, look at this Duchenne smile. Look at that Duchenne smile. Okay, okay, we're gonna let you go because I don't want to interrupt with your practice and you're probably billing me, so. Hey, tell all your fans and people to listen to this podcast because I think it really, it. It shows another side.

Morning. I posted this morning and you will, you know, hopefully a lot of people are gonna come by.

Well, I heard that AWS was down. That must be because of you.

Probably. I broke the Internet. I do that a lot.

Yeah, you know, that's a 1% problem. What can I say? All right, we're gonna let you go. Okay, thank you.

Have a great day.

All right, take care. Bye. So that was Sheila Nazarian. There you go. You had your first consult with a plastic surgeon. Not a cosmetic surgeon, a plastic surgeon. You have to be sure. And by the way, speaking of Cameos. So last night I completed my Cameo account. And so theoretically, or not theoretically, you can go to Cameo and you can request me and I will do a personalized greeting, a shout out for you. And I did what I think is a clever and funny little demo video. So I think it's as easy as going to cameo.com Guy Kawasaki. And for 50 bucks, I will send you, your friends, your enemies, whoever, a personalized shout out. This should be interesting. Was. Is there Tony Hawk? Is there? Let's see. That's all I really know. So. Oh, ice tea is there. So, yeah, so now you can get Guy Kawasaki cameos. And I thought, you know, one clever thing is a lot of people asked me to review their PowerPoint and business plan. And I think from now on I'm gonna say, okay, so I will review it and I'm gonna give you a reaction via Cameo. So you, you go to Cameo and you sign up, you send me your PowerPoint and I'm gonna give you a two or three minute analysis of your PowerPoint. So I'm going to get the Enterprise version of Cameo, whereas everybody else is talking about, hey, you know, have a great birthday, I really like it, and, you know, all that shit. I'm going to give you business plan reviews on Cameo. So God help me if it takes off because, oh, I will tell you that two days ago, I had to do two 60 second spots for a conference. I'm speaking for a Bolivian telecom company called Tigo T I G O And I had to do an introductory spot and a. Once the event is recorded, you know, go watch the archive versions. I had to do two 60, 60 second spots and it took me two hours. I just, I had to. I must have taken 30 takes each. It was freaking killing me. But anyway, so let's see, let's have some questions here. As you heard, Dr. Sheila Nazarian. Remarkable people. And by the way, another thing I'm going to do, this is the week for change. So I am engaging with a company called Subtext. And I'm going to make it so that you can subscribe to my text. So kind of mailchimp for Text, because I think that mailchimp, you probably get a 20% open rate, but text, you get a 90% open rate. So I'm into open rates. All right, so I'm all about driving people to remarkable people dot com. So soon you'll be able to get a subtext from me. So let's see. Any questions? Jeff? I. I think he's being serious. So he basically said that he's on LinkedIn to talk about breast augmentation, so hallelujah, baby. Love your personal brand and authenticity. I, I. Are you referring to me or Sheila? I hope me. Wow. Both, actually. So are there no questions that you don't want to ask me about breast augmentation? I mean, this is your chance. What do you guys think of NFTs? Okay, so this is a good subject. I think that NFT is very clever and very useful. Much more so than cyber cash and bitcoin and all that kind of stuff. I do not understand. Just FYI, I do not understand bitcoin. I mean, if I wanted to gamble, I would just go into a casino. I don't want to, you know, do bitcoin. So anyway, so why do I like NFTs? Because I like the concept that you can document the. Is it provenance? Provenance. Provenance of an item, whether it's digital or analog. Now, not clear to me that I would spend 3 million bucks for the NFT of Jack Dorsey's first tweet. Although I thought of selling my first tweet too, just to see. I mean, anything over a dollar would be interesting to me. But anyway, so it listed. If you want, if you want me to sell the NFT for my first tweet, you know, put a comment there. I, I'll do that. That's not that hard. But anyway, back to. So let's, let's. I love surfing. Okay, so my favorite boards are made by Pearson Arrow, Bob Pearson. So let's say that Bob Pearson embraces NFTs. So when you buy a Pearson Arrow, there's an NFT that certifies that really, Bob Pearson made this board. It's not a knockoff, it's not a counterfeit. It really is. Bob Pearson shaped this board. Okay, so you buy the board, you get the nft. Now let's say that you're a famous surfer, so obviously not Guy Kawasaki, but probably the. The best longboarder, female longboard in the world right now is a woman named Honolulu, Honolulu Blomfield. So let's say she gets the Pearson Arrow board and she uses it. So now the NFT transfers to her. Now let's say that she wants to sell that board. So now you can get a board with an NFT that proves that it was Honolulu Blomfield and made by Bob Pearson. I think that's worth a lot. So, I mean, in any. If you're into collectibles, I have a, I have a jersey signed by. Is it Maradona is that. I see how little I know about soccer. So it's Maradona. Maradrona. I'll go get it. One second. Okay, so this is my. If I could only get my AirPods to work with this system here. So this. Where is it? Okay, that is. I hope there's a soccer fans out there who can truly verify that. So this is a. This is a signed jersey by Maradona or Maradrona. And I've been told it's worth between 2 and $4,000 if I can authenticate it. But I can't authenticate it because when I spoke in, I think, Argentina, some people in Argentina gave me that as a gift. And now, you know, how do I prove that that's really his signature? But if there was an NFT with that jersey, it would say, you know, he signed it and it went to this person and this person transferred to Guy. So I think that is brilliant. And I mean, is it any different than you go to bring a trailer and there's a 911 for sale that, you know, used to be, I don't know, pick somebody. It used to be Tom Brady's 911, and now Tom Brady is signing his. Selling his 911. But how do you know it really was Tom Brady's? Well, there's an NFT with it. I love that concept. I think it's going to do really well. And so, yeah, that's my long answer to I believe in NFTs. Yes. I don't know if I believe in $3 million tweets, but, yeah, I believe in NFTs. Where do you send our keynote for review? Ah, well, my email address is Guy Kawasaki Mail, but I'm just making this up as I go. So you're gonna send me the. The keynote. I'm gonna review it via cameo for $50. Wow, that seems way too cheap. But, hey, listen, I'm 67 years old. I don't give a. It's not the money, it's just. It's. It's an experiment. It's interesting. And let's just say if it takes off, it ain't gonna be $50 for long. So you better jump on it. What else? Yeah, you know, John, you are pricing yourself too low on Cameo. Yeah, I know. You know, ice tea gets 500, boss gets 500, I get 50. So why did I do that? I started at 500 too, but then I thought, and. And they advised me. They said, start really low, so you build up the volume and then just jack it up. So I'm gonna jack it up. Trust me. $50 for a cameo. That the way I do it might take a freaking hour. But just, you know, I should. I would make more money being a taskrabbit than making cameos. So 50 bucks is the intro special and the. The more popular. I am on cameo. Trust me, I am going to jack it up as soon as I can. So get in there now. And so that it's a critical mass entry, you know, strategy. It's not the long term pricing. The challenge I have with NFTs is you can hang the jersey on your wall, but what can I do with a digital NFT of a digital image or tw just sits on my phone or laptop. Kind of a different dynamic. No, Mitch. So, yeah. So you know the jersey. Yes. The surfboard. Yes. To say that you own the NFT for Guy Kawasaki's first tweet, I can't tell you that. I think that's worth 3 million bucks. I can. I. I can barely tell you I think that's worth a thousand bucks.

So.

I don't know. I don't know the answer to that. Now, having said that. Let me see, I gotta just mute myself here for a second. I need an allergist, not a cosmetic surgeon. Oh, plastic surgeon. Plastic surgeon. So, okay, so here's a digital asset NFT that I could understand. So let's say that Annie Lebowitz.

Makes.

A portrait of, I don't know, Stacey Abrams, Michelle Obama, Lebron James, not Tom Brady. So it's Annie Levovitz. She takes a picture of somebody famous. Frankly, if it's any Levitz, it doesn't have to be somebody famous. It could be, you know, someone she just met at Starbucks. But anyway, so Annie Leibovitz creates a portrait of someone, and there's an nft. I gotta tell you, man, that that's worth something because to have proof that this was actually shot by Annie Levovitz as opposed to Joe Schmo with his Android phone, that's worth something. So now there's Annie Leibovitz, you know, pretended Ansel Adams was alive if he did it. But there's a handful of world famous photographers that I would make that case if. If Yo Yo Ma, let's. I'm making this straight up as I go. Okay, so let's say that Yo Yo.

Ma.

Plays Happy Birthday to you on his cello and NFTs it. I can embrace that. That would be worth it. In fact, if I were Yo Yo Ma, I would get on cameo and say, I'm Yo Yo Ma, and for a thousand bucks, I will play you Happy Birthday and wish you a happy birthday on my cello. I mean, he does it in the vaccination clinic. Why wouldn't he do it on Cameo? That if I knew him. If anybody knows Yo Yo Ma, tell him I said that. And after you tell him I said that, he says, wow, that's a great idea. Then tell him that I want him on Remarkable People, because I have no idea how to get in touch with him. I would love to have Yo yo man on Remarkable People. So my wish list for remarkable people is. One second. My wish list for remarkable people would be Yo Yo Ma. But if. If God said guy, I'll give you one guess, any guess you want in the world. You know who I'd want? Stacey Abrams. Because I think Stacey Abrams saved democracy. Next question. Signed up. Oh, God help me. God help me. Man, I. I hope it doesn't have 50 slides. I should charge $50 per slide. That would make people have only 10 slides. 500 bucks. That's the pricing model. Okay. I get how the digital proof rights could have value, but it's hard to wrap my mind around how much. We'll see. Mitch, I share your skepticism. Annie Leibovitz NFT of a portrait of LeBron James. I don't know. 25 grand, maybe. I mean, you know, that's kind of. That would be. I would say, kind of worth it Just. Just to be able to say, I got Annie Leibovitz's NFT of LeBron James. That's. I would think that's worth 25,000 bucks. Although, you think about it, 25,000 bucks is one fourth of a Porsche Taycan. Is that worth it? Would you rather have one fourth of a Porsche Taycan or that photo? Me, I take one fourth of a Porsche Taycan, but that's just me. Okay, what else? What do I think of Clubhouse? So I. I was really active on Clubhouse, and I used to force myself to go on there once a day and do an ask me anything. And I haven't done it for about two weeks. I don't know if, you know, the novelty has worn off. I have about 35,000 followers on Clubhouse, and it's been uniformly positive experience, lots of interaction, lots of stuff. But, you know, I have to tell you, I'm kind of a. I'm kind of a simple person. And the way I measure what's worth doing or not, one very big parameter is does it increase downloads of my podcast? So the reason I'm doing this live every Wednesday is to increase downloads of my podcast. The reason I went on Clubhouse was to increase downloads of my podcast. And I cannot prove to myself that being on Clubhouse has helped my podcast. And if it doesn't, I just not going to do it. So for me, Clubhouse is just a means to an end and I will see if that end is achieved. That's it. What else? So I. I have a question here. So let me ask you what. How is the quality of my audio and video? Because I am always futzing with my audio and video. And I changed lens this week. So now I went from like a. Like a. I think I went from a. What was it? I went from 28. I went from 28 millimeters to what you see now, which is 35 millimeters because I didn't like the framing. So I have a fixed, fixed length prime lenses, and I use the A6100. So I think this frames it better. So let me. Let me ask you what you think of my audio and video, because I am into having the best audio and video. By the way, have I mentioned that I have a Maradona jersey if you want to buy it, but I can't prove you signed it. Oh, thank you, Mitch. So what else? Thank you. If you want to know my setup, my video is coming through you. A 6100 with a 35 millimeter lens. And the. The video goes to a Rodecaster Pro. No, the video goes directly to my imac. The audio is. This is a high OPR 40. High OPR 40 is an XLR mic. XLR mic goes to Rodecaster Pro. Rodecaster Pro goes via cable to my imac. So imac is the center and we're using Streamyard to get this all out.

And.

This technology is brought to you by Jeff C, who told me to how to set it up and by. Even with Jeff C's expertise, I've spent hours doing this. So that's why I want to know. So let's see. And Peg Fitzpatrick just sent me a text about what I'm supposed to discuss today and see where is it? And I can't find it. There it is. Because I always go off topic here. But then isn't that the nature of. Okay, let's see what she says. Oh, oh. These questions are for Sheila, but she's already gone. So one of the interesting aspects of Sheila is that she is an Iranian Jew who was born in Brooklyn, and then she. Her family moved back to Iran and then the revolution happened. So she was smuggled out of Iran on a vegetable truck via Pakistan. I got that story, right? So, yeah, that's. That's her story. And now she's a plastic surgeon in Beverly Hills. I mean, is America great or what? Like, where else can you have something like that? You start off like that, sneaking across the Pakistan Iran border, and now you're a plastic surgeon in Beverly Hills. Life is good. So now, because I'm such a klutz, I've been opening up these windows on Chrome, and I can't find the window that has Streamyard in it. And, you know, if you have your 50 tabs open like I do, seriously, where is. Oh, I hope. Huh? There I am. Oh, my God. Okay, back. Okay, now you can put up questions against Jeff. So what's the next question? Good balance of both, you know. Okay, here's a good question for you. Something I struggle with every day. The word B O K E H. It refers to this out of focus background. So you see this background behind me, behind me that you can't read the titles of those books. And the lights are. You can't tell exactly what a light is because it's, you know, sort of roundish and out of focus. So here, I'll move. So that's a real background back there. This is not some zoom background on a green screen. And so I spent literally weeks trying to figure out how to get ultimate B O K E H. Now, there are two theories about how you pronounce that word. Some pronounce it bokeh, and some pronounce it boka. Apparently it's a Japanese word. And I did a search once, and according to Japanese people, it's bokeh. But, God, I just want to pronounce it boka. So I think you can divide the world into two kinds of people. People who pronounce it boka and the people who pronounce it bouquet. So wrap your mind around that existential question for the moment. So what's next? Jeff? Hurry up. I'm gonna go surfing. I. Jeff, you there? Jeff? Let's see. You know, I know how to use Streamyard. I can do this without him. Just show him here. Oh, I'm a newbie here. I remember you from way back as an apple evangelist. How's your relationship to the fruit company today? Well, I will say that I am still pure Macintosh. I have a Macintosh imac, which is what you're seeing me on. And I have a MacBook Air M1, which I gotta tell you, man, the speed of that computer and the life of the battery is just shocking. And the fact that the keyboard works. What a concept. You can buy a MacBook with a good keyboard. Holy cow. It only took like 30 years, so that's great. And my phone, I use iPhone 12, Max Pro, Super Duper. Whatever it is, I use an Apple Watch. The only reason why I use an Apple Watch is because there's an app called Dawn Patrol, which tracks my rides. Surfing. And Dawn Patrol talks to Surfline, which then shows me the video of just my rides. You wrap your mind around that. So Surfline has cameras all over the world, and you can surf at these places. And then the camera with Surfline will show you just the times you're on. And that is so useful. So useful. So Apple Watch, iPhone 12, iMac, MacBook Air. So now. So, yes, I'm pure Mac and iOS. I also have a couple iPads. Now the question is, what's my relationship? So I have a few close relationships with some store managers and stuff, but generally speaking, I don't really have a relationship. I mean, it's not like Tim Cook calls me up and says, hey, guy, let me sell you the. Send you the prototype for iPhone 13. Let me send you the new, you know, MacBook Air with the 4 terabyte, you know, SSD, more or less. I go into the Apple Store, I stand in line, I pay retail just like anybody else. I have one Apple friend who lets me be in her friends and family program for a small discount, but it's almost the same as the Apple educational discount, which I'm legitimate because I am affiliated with the University of New South Wales and the Haas School of Business. So generally speaking, I just happen to remain to be a believer. So, you know, there are two kinds of believers, right? So one believer believes whether you're paid or not. The other believer believes when you're with that company. So another case in point. So even though I'm not with Apple at all, and I have three shares of stock, and I don't know how I got those three shares, but somehow I got three shares of stock. I still use all Apple. I'll tell you another interesting story. So for about four years, I was a Mercedes Benz brand ambassador, and they ended that program in August. So I had to turn in my free Mercedes. No more free Mercedes. Now you would think, okay, so now, Guy, you had to drive a Mercedes. Contractually, I had to drive a Mercedes. So now what do you drive? And guess what? Since then, I bought two mattresses, and one mattress has been outfitted by Peace fans. Peace, you know, Peace fans in Seattle. So it's made into a weekend camper. The second mattress that I bought I got directly from the local dealer as opposed to from Peace fans. And so that is not upfitted to be a weekender yet. But in a couple, three, four weeks, I am with my wife probably going to drive to Seattle and have it upfitted. So it has a pop up tent. The seats go down so that two can sleep on the bottom and two can sleep on the top. Both front seats go 180 degrees. You can add a built in table and there's a storage stuff where you can put your gas stove and stuff in the back. And then there's the pop up, you know, tent. So just FYI, even though I am no longer technically affiliated with Mercedes, I still buy Mercedes and I still buy Apple and I still buy iOS, which you should view as, you know, when I tell you to buy something or that I like something, I really do. It's not because I'm paid to do it. So I also the Remarkable Podcast is remarkably sponsored by the Remarkable Tablet company and that was pure coincidence. I wish I could tell you I was smart enough to name the podcast after the product, or I could tell you that the product was smart enough to name itself after my podcast. Neither of that is true. But this is my Remarkable tablet and I use it for every episode. What I do is I have the questions that I'm going to ask in the episode on the Remarkable and I'm taking notes as the interview is going along so I can keep track of what I'm doing and any great thoughts that come into my mind during the interview. So what I'm trying to tell you is I believe in the shit that I Brand ambassador. Basically, yes. What else? An immigrant from Orang can become a successful surgeon. But many Asian Americans now say they fear physical or verbal violence. Living in our country, are you afraid? Why or why not? Brian? Is this the Ryan Grant that I'm a. I'm related to? But anyway, that's a different question. So, you know, listen, I live in a bubble called Silicon Valley, Santa Cruz. I can't tell you that I am afraid because I'm Asian American, you know, that I'm. If I'm walking on the street, somebody's going to beat me up or something. Now they may beat me up because I drop in on them surfing, or they may beat me up for a legitimate reason, or they may beat me up for being. For robbing me. I understand all that. Or Being an asshole in a Mercedes. I understand all that, but just because I'm Asian American, just racially motivated, am I afraid of that? No, not at all. It may be because I was born in Hawaii and I was raised in Hawaii, and when I was in Hawaii, the Asians ran Hawaii. So you have to worry if you're haole, not if you're Asian. So, you know, that's kind of in my background, so I do not worry. Now, this is not to say that it's not true, and there are many places where you probably should fear that you're Asian American, but not for me. For what it's worth. What else? Where do you find Remarkable People? Sting, I'm trying to read between the lines. Are you saying how do I find. Who do I interview for my episodes? I think that's you're asking. So, you know, my podcast is called Remarkable People. It's not called Fitch, Famous People or Rich People. Fitch. That's good. Famous and rich. So it's not fame and it's not wealth that gets you on Remarkable People. It's that you did something remarkable. So I have people who were smuggled across the US Mexico border now work for Adobe. You know, not. Not a billionaire and not that famous, but a remarkable story. I have Nancy Gianni, who started a series of facilities to help families with kids who have down syndrome. So is she famous in that circle, but not in general? Is she rich? I don't think she is. So, you know, but she did a remarkable thing for people with down syndrome. So that's how I picked them. And, you know, Sheila Nazarian, I think her PR firm pitched her to us, and it was the scenario there was that she heard my interview of Julia Cameron, which, if you're a writer, you have to listen to that episode. Julia Cameron, about a month ago, she heard that and loved it so much that her company contacted Peg Fitzpatrick and asked if she could be a guest. And after my skepticism about why would I want a Beverly Hills plastic surgeon? Because, as I told you, I look past my initial doubts. We brought her on, and she was great. You'll hear today how great she is. So that's how. And. And what I found out is that in life, not just in episodes of podcasts, what counts is not so much who you know, but who knows of you. And let me tell you the world's greatest story about who knows of you and why it matters. So this is about three or four years ago. The person who runs the TEDx Palo Alto reaches out to me out of the blue, and sends me an email. I don't know her yet. At that point, she sends me an email, says, guy, I have Jane Goodall as a guest. Would you like to interview her? Be on stage. You be the moderator. You and Jane Goodall. Like, holy, who would not want to do that, right? Well, maybe Eric Trump Jr. But anyway, so. So, yeah, and then I had a paid speech book that I. I backed out of that. So it literally cost me tens of thousands of dollars, because how many times in your life can you be on stage with Jane Goodall? So I did that. Now, how did I get that? It's not because we were personal buddies, me or Jane or me or this woman who ran TedX. It was because she knew of me. So I accepted that. I interviewed Jane. Jane, and I got on just famously. I've now helped her by being her moderator three or four times. She and I are going to be on Clubhouse soon together. And so, you know, I believe you need to start off with a bang, with a podcast. So, you know, who could be better to start off your podcast of remarkable people than the remarkable Jane Goodall? I mean, you know, it doesn't get much better than that. And so I have Jane Goodall as my first guest. And then I. I think I had Jane Goodall, Margaret Atwood, Martha Stewart, and see, like, that's. That's who my starting lineup was. And let me just tell you that when you start off with Jane Goodall, it's not that hard to get other guests because the pitch is, you know, would you like to be in my podcast? You'll be among the company of people such as Jane Goodall, Steve Wozniak, Margaret Atwood, Martha Stewart. I hope someday. Stacey Abrams. I already have Andrew Yang, Steven Pinker, Stephen Wolfram. I have had two MacArthur Award winners on the Remarkable People podcast. Steven Pinker and Angela Duckworth. I Wonder how many MacArthur Award winners Joe Rogan has had. That's a good question. So, anyway, so. So. But this is a very long answer, so I'm telling you, you start off with Jane Goodall. It's after that, man, it's easy. So now we get over the Transom pitches, and we also, you know, we're constantly looking for stuff. So, you know, if you. We watch CNN Heroes, and if CNN Heroes brings up an interesting person, then we reach out to that person. The. And then there are a handful of people who are my listeners who say, you know what? I loved xyz. And I know, for example, Jodi Kantor. So Jodi Kanter is the New York Times reporter who broke the Harvey Weinstein story. So this friend knew. This friend really loved the Julia Cameron episode. So she then recommended Jodi Cantor, who she knew. So I reached out to Jodi Cantor, and because of that, now we're gonna have Jody Cantor on. So that's how it works. I will tell you, though, that generally speaking, my algorithm is that if a person asks to be on Remarkable People, the person probably should not to be on Remarkable People. So so far, the only two people who have asked to be on Remarkable People and have gotten on Remarkable People are Sheila Nazarian and David Aker, the father. The father of Brandon. Those are the only two people. I have to tell you, it's. It's quite funny that usually we get four or five pictures a day saying, you know, I love Julia Cameron, I love Steven Pinker, I love Jane Goodall, I love Steve Wozniak, I love Christy Yamaguchi, Roy Yamaguchi, blah, blah, blah. I love your podcast. And I, or my client, I believe we could be a great guest. And I swear to God, the next thing that happens is, yeah, my name is Joe Blow, and I have a sales consultancy. I'm up to $500,000 a year right now, and I've just finished a book called the Blow Way, published by Blow Press. And I think that I would add a lot of value to a podcast that has had people like Jane Goodall, Steven Pinker, Angela Duckworth, Christy Yamaguchi, Roy Yamaguchi, and I have to. I just. With the great amount of restraint that I lack, I have to. I have generated an expandable text response that. Because I have to do this so often, and it basically says, you know, thank you for your interest, but I have just been swamped with requests, and I only have 52 episodes a year, and I just can't have space or make space or, you know, can't have you on my podcast right now. I send them a really nice rejection, but I'm telling you, many of the times, I'm thinking, how does this person think that this person is as remarkable as Jane Goodall? So now you know the dirty little secret about my podcast. Yeah. What else? Ah, yeah. Ryan Grant is my first cousin once removed. All right. So, yeah, I love the people you brought on your show, guy. All of them have a wonderful sense of authenticity to me. Thank you, Jennifer. Thank you very much. I really. I really think that I was just born to podcasts. I love podcasting. I love the. I love the prep. I spent hours prepping for an interview. I love the interview itself because you have to really think fast on your feet. And I love the editing. There are many podcasters who just turn on the record button, and then, you know, they send their files off to their sound designer, or maybe they don't even have a sound designer, and you just run it. That's not what we do. So we send it into descript. Descript is an application that makes a textual transcript of your podcast that you can edit the text to edit the audio. Wrap your mind around that. If you're a podcaster. I'll repeat what I said. You upload the audio, the script makes a transcript, textual transcript, then you edit the text to edit the audio that it. I could not do Remarkable people without the script. And then, then it goes to a sound designer named Jeff C. Who works his magic, often undo some of my edits because I tend to edit with too much of a heavy hand. I have come up with a metaphor to explain my love of podcasting. So if you've seen the movie Karate Kid, I want you to think of me as the Mr. Miyagi of podcasting. So Mr. Miyagi, he was sitting in his house and he's, like, working on his bonsai, and he's clipping the little leaves and clipping the thing, and then he's working for hours and hours on this little tree to make this tree perfect bonsai. That's what I think of myself. And as I edit my podcast, I'm the Mr. Miyagi of podcasting. And a podcast is an episode, is a little bonsai. And I'm trying to bring out the best in that bonsai. What else? That's 1051 already. Wow. Let's see. No video or audio in Greece. What does that mean? Chris Voss, that's a good suggestion. Duly noted. Duly noted. Chris Voss, That's a good suggestion. Duly noted. Okay, try to get him. I should get Richard Branson through, but I'm telling you, everybody out there, everybody out there, there is somebody listening out there who went to school with Stacey Abrams or lives near her in. In Georgia or is a major benefactor of the DNC or something. I am going to find the person who knows of me and knows Stacey Abrams and is going to get me an interview with Stacey Abrams. That is my goal for 2021. Stacey Abrams on Remarkable People. What else? I hear the waves calling me. One last question, Jeff. So no question. Oh, are you able to get your earbuds on to sync work well with your live Streams. Everyone I try has a delay. Thoughts? You know, I have a very complicated system here. So I have a Rodecaster Pro. So this mic goes into the Rodecaster Pro. The imac goes into the Rodecaster Pro. The iPhone goes into the Rodecaster Pro. So this means, this is one thing you should know. So if you're on Clubhouse and you want to sound better than the tinny microphone on the iPhone with a Rodecaster, you can use an XLR mic to be on Clubhouse. And this is a high OPR 40 and so you can sound like Barry White on Clubhouse. Can't get enough of this baby. So I. But for the life of me, with, with my AirPods and I have them right here, I have AirPods, but it seems like every time I use it, you just never know what's going to happen because right here in this little room, I have an imac that's, that's synced with my AirPods and I have my iPhone and I swear to God, it's like totally random. Sometimes it's connecting to the iPhone, sometimes to the imac, sometimes during the session it switches. And then you always have to worry about keeping your AirPods charged because in the middle of a, you know, one hour live, if your AirPods run out of juice, that's kind of a problem. And so I. It's just, it's too many things could go wrong with an AirPod in a live recording or a live actual live broadcast. So my poor airpods sit infinitely charged and hardly ever used for podcasting and live appearances. And instead I use this. See this? So this, believe it or not, this is just a wired microphone. And I swear, I mean a wired headphone and earphones. And I swear it doesn't even have a mic on it. And I think, seriously, I think I bought it at Best buy for about 19 now I have a Grado Grotto Grado headphone, which is just superb. And I could buy a Sony MX3 or MX4, which are superb noise canceling. But then I think that when you are appearing on video and when you have an over the ear microphone, it's just a little too geeky. If you're making a keynote speech and you have over the ear headphones, that's just weird. So, you know, in a perfect world, I would be using AirPods because they are much less obvious because you can see this, this black wire hanging down my. My face. But I need to know that when I plug in and I can just go and it'll work. Now, you may be wondering why Don't I have two. One from a right ear, one from a left ear. And the answer to that is that I am deaf in my right ear, so it doesn't matter. So maybe somebody can sell a $10 one sided earphone. That's all I really need. Okay, so neurophones. I'll look at that. I'm into buying stuff. Yeah, but you know, is a neurophone over the ear if you are the Mr. Merrier podcast. And who would you like to be your Daniel? The metaphor may break down there. Let me think about that. I. I don't have an answer because I'm not training anybody. So I mean, I'm not doing any wax on, wax off, or, you know, cut and paste here. Yeah, sorry, that metaphor breaks down. By the way, Mr. Miyagi, Pat Morita was a family friend. He knew my father. So, okay, so neurophones. I'll take that as an action item. As soon as this thing ends, I'm gonna go look at that. I may even buy it. Okay, so let's see. So remember. All right, so what's your action item? Your action item is to go listen to Sheila Nazarian. Because if being live on social media doesn't improve my subscriber and downloads on my podcast, I'm gonna stop doing this. So that's number one. Number two is anybody knows Stacey Abrams, you know, that's she's my Fantasy guest for 2021. Third thing is, God help you, if you want a cameo, go to cameo.com Guy Kawasaki. Fourth thing is, be prepared to get a lot of announcements about how to join my text list as opposed to my email list.

And.

Let'S see, that's it. Next week's guest, FYI, is Brandy Chastain. And Brandy Chastain is the woman who scored the penalty kick that beat China in the 1999 World Cup. And then after that, she did the most exuberant, enthusiastic scene, maybe in all of sports, where she took off her jersey and she started whipping it around and she did this great slot. It is fantastic picture of her at the World Cup. In fact, we liked it so much that we actually bought it from Getty for $175. So we paid $175 for the ability to use that picture for next week's podcast. So if nothing else, you should get that podcast just to look at that picture. So that's it. I am Michelle Jones. Michelle Jones. Oh, Michelle Jones. This is a great story. So Michelle Jones, man, if you're. I truly do believe you are going to get me Stacy Abrams, I tell you. And yeah, I know you sent me your address. I am going to send you. Let's see here. I don't have right here within reach. I don't have any really dynamic designs, but I have some of these. So I support this company called Merge4 because I think they have the world's coolest socks. So, Michelle Jones, you are going to get some of the world's coolest socks from me whether you get me Stacey Abrams or not. I'm going to send you these socks because just the fact that you made the effort to try to get Stacey Abrams I find quite remarkable and enchanting and just made me happy. So I'm going to send you the world's coolest socks. Mitch Jackson, you know Adam Schiff, and you can ask him. Stacey Abrams, well, that works for me. Maybe we should get Adam Schiff, too. I don't have very many white men on my podcast. Okay. So I will see you all next week. Brandy Chastain, Next week. This week is Sheila Nazarian. Fascinating, fascinating and intellectually stimulating analysis of plastic surgery. Not cosmetic surgery, plastic surgery. So have a good week. I'll talk to you next Wednesday. And until then, if you can get a vaccination, get it. I got two. Not two shots, not two different kinds. And until everybody does that and we reach herd immunity, as opposed to mentality, herd immunity, then you know, we still have to wash our hands and wear a mask and avoid crowded places. And especially if you listen. Excuse me. Especially if you live in Texas or Florida, you really need to do those three things. Okay? So thank you very much for being here. See you next week or if I make you a personal shout out on Cameo. Take care. Bye.