My favorite Steve Jobs story

5 Nov 2015 · 1 min

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0:56

Guy Kawasaki (former Apple evangelist, current Canva evangelist) introduces himself and recounts his favorite Steve Jobs story: while working at Apple Steve brought an unfamiliar CEO to Guy’s cubicle and asked his opinion about a mediocre company called "Nowhere Knlware," illustrating how Steve expected staff to always be prepared and on the ball.

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Hi, I'm Guy Kawasaki, former chief evangelist of Apple, former software evangelist of Apple, current chief evangelist of Canva, an online graphics design service. And I'm going to tell you my favorite Steve Jobs story since you just saw the movie. So my favorite Steve Jobs story is one day I'm in my cubicle, Steve shows up with somebody I never met before. And he asked me, guy, what do you think of this company called Nowhere Knlware? And I said, well, Steve, it's kind of a mediocre company, mediocre product, a lot of drill in practice doesn't take advantage of graphics, not mouse, not color, just kind of basic mediocrity. Nothing that's strategic for us. And he says to me, I want you to meet the CEO of Nowhere. So that's what it was like working for Steve Jobs. You always have to be on the ball. My story.