The Art of Evangelism: How to Promote Your Product, Service, Company, or Idea

12 Jun 2017 · 2 min

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1:36

Introductory lecture for Guy Kawasaki's Udemy course 'The Art of Evangelism', where Kawasaki defines evangelism as persuading others to believe in a product, service, or idea. He presents his credentials (Chief Evangelist at Canva; former Chief Evangelist at Apple; Executive Fellow at UC Berkeley Haas) and outlines course outcomes: demos, pitching (including elevator pitches), recruiting/training/deploying evangelists, and building communities. The target audience includes entrepreneurs, product managers, marketers, salespeople, social media and PR professionals.

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Hello, my name is Guy Kawasaki. Welcome to my UDEMY course. The title of this course is the art of how to promote your product, service or idea. In this course, you'll learn this skill set called evangelism. It is about bringing good news to people, about getting people to believe in your cause, your product, your service, your idea as much as you do. I am currently the Chief Evangelist of Canva. I used to be the chief evangelist of Apple. I'm also an executive fellow at the Haas School of Business of UC Berkeley. Evangelism is a very important subject these days because the world is full of lots of news and lots of promotion. And it's very expensive. So now, using the techniques of evangelism, you can break through all this noise. Once you take this course, you'll learn how to demo your product, how to pitch your product, how to how to explain your product on an elevator ride, how to find evangelists, how to train them, how to deploy them, how to build a community around your product, your service, your idea. Who should take this course? The people who should take this course are in the introductory phase of something that they're introducing a new version or a brand new product. They are entrepreneurs, product managers, marketers, salespeople, social media experts, PR people. They're people who try to influence and persuade people. So thank you and please enroll in my UDEMY course today.