Top Tips for Self-Publishing your Book with Guy Kawasaki, Shawn Welch, and Peg Fitzpatrick

Today to talk about ape. It's our one year anniversary of the publication of Ape. Ape, as you can see, is author, publisher, entrepreneur, and it's written by Guy Kawasaki and Sean Welch, who are joining me today from different parts of the world. So we're kind of. We're like even more global than usually we're all across the country, but today we're across the world. So, Guy, do you want to say hi first?

Yeah. Hi. I am in Guy Paris. I'm here for Le Web. So I'm sitting in my Le hotel room with le bad lighting. So yeah, I'm in Paris and I just wanted to thank everybody. It's been a year. God, it sure flew by. And thank you for all your support and, you know, we'll have a good old time today. Sean.

Yeah, so I am in the exotic Lenexa, Kansas, not Paris. Just like I said, I can't believe it's been a year, but this is going to be fun because basically, I don't know who's watching, but we decided a little bit ago that we're going to talk about things that we learned over this last year with APE and kind of go over. We wrote the book a year ago and publishing has changed a lot in the last year, since we published it and since we revised it. And yeah, this will be fun. I'm looking forward to it. Peg, do you want to introduce yourself and talk about yourself?

Sure. I love talking about myself on the Internet. That's what I do. Well, I'm on the eight team. I'm actually not a co author, obviously, because my name is not on here. Oh, wait, there's my notes. You guys can see what I'm going to talk about. The first thing I wanted to start with was that we have an APE community on Google that we have. I don't even know how many people are in there now, but we have two people who co moderate with us that I wanted to say thank you to, and that's John Skeets and Hallie Sweet Tucker also are in our community. I wanted to say thank you to them for helping to keep the community. Awesome. But also thank you to all the writers who contribute information in there. It's been a great learning experience going through the year. It helped me, after the publication of Ape, kind of see other things that maybe people needed help with because even though APE is very comprehensive, everybody has different skill sets. So AIPE community helped me learn other things that people needed to learn. So we can, we could start with our tips or we can what do you want to do, Guy?

I think we should each talk about the things that we learned in the last year, and hopefully we total to about 10.

Hopefully or more.

So how do you want to do it? Do you want to do one at a time or do you want to have one of us talk or.

Yeah, I'll do one, then Sean will do one, then Peggy will do one and.

And Peggy, are you watching comments for people to ask us questions?

Sure. So people watching. If you have questions, put them in the event page.

So, Guy, go first.

I guess the thing that I learned, and it still amazes me every day, that many people believe that in order to read a Kindle ebook, you need to own a Kindle tablet. And so we've gotten many emails that say, well, your book is only available on Amazon. It's not in the ibookstore. And since I have an iPad, iPhone, ipod, I can't read it. So unless you put it in the ibookstore, I can't read it. That is so wrong. Because Kindle makes free apps or Amazon makes free Kindle apps for just about every platform. And so if you have an iPad, iPhone, ipod, you can download a Kindle app and you're in business. That just shocks me. It continues to shock me every day.

Yeah. And it's something that Amazon is starting to become aware of, too. It's not only something that we noticed as authors that we have to communicate to, but in working with this book, we noticed that Amazon is really trying to start making efforts to make people aware that if you don't have a Kindle tablet, you can still read a Kindle book, whether it be on your iPad or on your iPhone, or even on Kindle Cloud Reader. I don't think that a lot of people know that. Read.Amazon.com, i think that's what it is. Yeah. Read.Amazon.com is basically your Kindle cloud reader, where you can read any book that you've ever purchased. So, yeah, I agree. That's definitely something that was surprising and something we learned. And it actually leads in really well to my first tip, which is that you need to test your ebooks a ridiculous amount, especially because your Kindle ebooks are available on so many different devices and different platforms. It becomes really important that you have to test your ebooks on, even if you just have a Kindle book, to see how that Kindle book looks on a paperwhite or Kindle Fire HD or Kindle Cloud Reader or on the iPad or on the iPhone. Or on a Nexus or whatever. It's really important to test your ebooks. And so that's my thing that we learned. And unfortunately, we learned it because we made mistakes on certain things where it's like, oh, wow, that was an error. We need to actually fix it. And so testing your ebooks, you can never. It's one of those things that I'm convinced that there are people inside of Amazon that intentionally put bugs inside your books after you've released it. Because I swear, books are perfect when I upload them, and then I find a mistake like a typo, and then I go back and have to fix it. So test your ebooks. Always look at broken links. Yeah, it's very important.

Well, I swear that the part I upload is perfect. I don't know about the part, Sean.

No, it comes out good. Yeah, it's usually. It's usually perfect on my end. And Amazon doesn't introduce bugs. It's one of those things that it's like gremlins in the systems. You can read a book 500 times and then find a typo on the COVID It's just how things happen.

Pengi.

Okay, so my tip is Pinterest, which, it was my section in the book. But using Pinterest for authors was an experiment that I started a year ago when we did this. And I thought, well, let's try to sell a book on Pinterest. And nobody had really done it before. So I started a page and I put little quotes on there. And one of the quotes from the book right now has 1480 repins, which.

Is a lot for Pinterest. Right?

That's a lot for Pinterest. And it's exponential. So every person that repinned that, that. That goes to all of their followers, just like other social media. And that links back to the Amazon page. That was one little thing I did that took me maybe like 10 minutes a year ago, and it's still getting us a lot of repins. Use different social media platforms to sell your book. Don't just stick with the traditional stuff.

Okay.

Hey, Sean, I just sent you a text message or group chat. Can you see that?

Yep, I'm working on it. I'm multitasking. That's another tip. This is kind of a side tip that if you ever write a book with Guy, you have to know how to multitask. And so while you're chatting, you have to be working on other things.

It's a working hangout.

We work everywhere. Process that. You have to be doing two or three things at the same time. If you want to write a book with Guy Kawasaki. So anybody out there, if you ever wanting to publish a book with Guy, learn how to do multiple things at the same time.

We do everything multiple times, right, Guy? If we're working, we're working on everything.

To work with me, you need to be OCD and adhd.

Fortunately, we're a little bit of both.

It's okay. It works. Guy, do you want to share another one of your tips?

Sure. Can people see that group chat link there? I can't remember which. What people see now.

People just see us talking right now.

Oh, well, because we want to put that Kindle link up for the free apps.

Okay, we'll do that halfway through. Let me keep working on it. Well, halfway through, we'll announce that.

No, no, no. I meant the link for the Kindle apps where people can get the Kindle apps.

Oh, yeah.

We'll put links for everything in the event page after so they can get it.

The next thing I learned, and it's kind of a bummer, it's kind of a negative, is we were using two sources for Print on Demand, Create Space, which is part of Amazon, and also Lightning Source, which is part of Ingram. I have to tell you that I've been disappointed with Lightning Source several times. We got complaints from people that the book was printed really lightly, like so lightly, they could barely read the print. And this was not just sort of random Internet complaint that you track down. And they're completely exaggerating. It's absolutely true.

Yeah, we actually had a conference order, a stack of books that we had to have replaced because they ordered like 100 books from lightning Source as a wholesale order. And Lightning Source had to reprint them because we got them and they looked pretty faded, which is interesting.

So what I learned is I would not recommend Lightning Source at this point for Print on Demand.

Interesting with that. This is something for the people listening. This is something that Guy and I have come to terms with over the course of the last month, something like that. We've kind of made that decision over the course of the last month. So we're starting to come up with different solutions because if you want to get in a real bookstore, a lot of real bookstores will turn you down if you're just printed on CreateSpace because they don't like Amazon. And so we are looking for solutions that would replace Lightning Source or figuring out different ways to use Lightning Source so that we can still offer a traditional book service inside of brick and mortar. Stores. But as it stands right now, if you want a hardcover book, Lightning Source is still the only way to do a hardcover book that is cost effective for self published authors. So with that little caveat, you said that wrong. Using Lightning Source. No, Lightning Source does hardcover books. CreateSpace doesn't.

Oh, okay.

Yeah. So if you want a hardcover book, you have to deal with faded text on your. And it's not all of them, but it is enough of, you know, it happened more than once. I would say the book has been live for a year and we've had three or four people complain to the point where we made the decision. Is that right? Wouldn't you agree with that assessment?

Yep, yep. And we actually saw proof. We're just not taking, you know, Tiffany 15's word for.

So my next tip is that we as Guy and I did a lot of things, we did a lot of book promotions with this and we have yet to find a case where giving away your book for free is a bad thing. And Guy and Peg, you guys can chime in here if you want, but in any circumstance, giving away the book for Ape to gain readers has only ever resulted in either more sales, more reviews, or more attention to the book that has kept the book going. I can't think of any circumstance where somebody asked us for a book and we didn't give it to them or said, no, go buy it. I think that in every circumstance we were very liberal with how many free copies we gave away. And I think that it only worked in our benefit.

I know people loved it at conferences when Guy gave away the Enteral card, which I'll show one, since we're kind of talking about giving away. This is actually a card for a digital download that Guy and Sean bring to workshops or public speaking, any gigs that they have. So they can just carry a card. And it's very easy to give it away or to sell if you want to sell them and use. I think it's square. Is that what it is, Guy? Where you can charge people and on.

Your phone it is square. But to tell you the truth, I've never sold the card.

Yeah, I've sold cards in bulk to a conference, but I've never done. I mean, we could do individual transactions, but I've just given them away. Like I was saying with giving away free books, it's always a good thing to gain a reader under any Circumstance.

I gave 1500 away today at Low.

Web and people tweeted it. I knew you did because people were tweeting it. I Think for social media that it really. What happens is all those people are so happy to have it that they share that they got a copy from you. So the benefits from it, I think, are even more than just one reader. It's their network as well. And hopefully a good review for all the people who got a free copy.

I bring le joy wherever I go, Peggy.

Yes, you do. I couldn't add a lay on there. It would sound weird.

So.

I'm not even going to. Okay, I'm moving on. My next tip is to experiment with your social media. One of the things that I've done over the years is do different promotions for ape. And every time I do it, I come up with new ideas. So I share the ideas that I create, and then I come up with new ones. Always be thinking of ways that you can promote your book to different people, to the same people in different ways. Don't just stick yourself in a box and think, I already promoted my book Once I'm done. One of the most shocking things I've heard from an author. And, boy, I certainly hope this person won't be watching, but I'll just assume he's not. When I was doing book club, I contacted an author about being a guest, and he told me he wasn't interested because he was done promoting his book. And I was like, okay, okay, so.

You'Re done selling your book? I mean, yeah, I'm done.

I'm done. He was done. So don't ever think that you're out of ideas, because I know for me, I found that writers are the absolute best on social media. I love following writers on social media. They're the most interesting, creative people. I follow a huge range on different platforms, and they're just the best. So join that ranks and be awesome somewhere. That's my tip.

All right, so is it my turn again?

Yes.

Okay, so my next tip is that Amazon, Kindle, CreateSpace, it or they, depending on how you want to look at it, they just rock. I mean, you know, Jeff Bezos deserves the worldwide domination he's achieving. And I look forward to the day when drones drop our books down on people's homes. You upload your file, and in our case, it was as little as eight hours later, the book is for sale. We upload a file to CreateSpace, which is part of Amazon, and we get a proof copy two days later. And this is December 27th, so we uploaded on December 25th, Christmas night, and we get a proof copy two days later. I mean, I don't understand how Jeff and his little elves do this.

It's been a year and you still say those dates wrong. I uploaded it on Christmas eve on the 24th and got the book on the 26th. So it went over Christmas Day. They printed it on Christmas Day and delivered it on Boxing Day. Which is even more impressive than uploading it on Christmas night and getting it on the 27th. I'm just saying it's been a year and every single time you tell that story, you fudge the dates by one day.

You told it to me wrong the first time.

No, I think you wanted to hear. You apparently don't listen to me when I tell the story. So it's just. It's okay. It's not bad.

My wife just returned for a day of shopping in Paris. So no more free books.

Yeah, everybody's got to buy a book now.

Everybody's got to buy a book.

The one case when it's not a good idea to give away a free book is when your wife goes shopping in Paris.

I gotta go see how we did.

Put that little asterisk by the book.

Alright, Sean, you're up for a tip.

So my next tip is the best way to get reviews for your book is to engage your readers and actually talk to your readers. Because we found that if you as an author, reach out to your readers and attach them and they feel invested in both you as the author and you in the book, that they will engage other readers through reviews. The only ethical way to get reviews on a book is to talk to people. And if they say they like the book, say it'd be great if you left a review. Why don't you tell other people that? Ape, right now, guy, how many? Pop quiz. How many reviews does Ape have? I would say 622, 644, actually, 522 of which are five star. So in a year we've gotten basically two reviews a day, give or take, on average. And we have a five star average where over 95% of the reviews are five stars. The only way that we got that it wasn't because we paid people or talked. It was because we talked to people. We gave the book, got as many readers as we could. And if people ever told us that they liked the book, we asked them to leave a review. It's not some kind of magic trick talking to people. It's kind of a novel idea. As an author, if you talk to your readers, they'll talk back through reviews. You can't just put stuff up there and expect people to Leave comments. If you really want comments, you might have to talk to them first.

Let me give you a sort of offshoot point of that. This will be my fourth point in page. He can jump back and we'll get back in order. But I think I truly learned that you got to ask.

And there's nothing wrong with asking, right? People feel guilty to ask and it's like, no. I mean, if somebody says they like the book, ask them to leave a review.

Yeah, what a concept. And people did it time and time again. Lots of authors that I know are just freaking amazed that I have so many reviews and that so many are five star. And we didn't cheat at all. I mean, none of those are my relatives, fake accounts. We didn't pay anybody. We didn't do any of that bullshit. We just wrote a good book and we asked people to help. What a concept, huh?

Yeah. And then at the same time, if you wrote a bad book, sometimes when you ask people to write a review, it means you'll get negative reviews. I mean, it's not like we only asked people who said that they liked the book. We were very clear with our message that said leave feedback for our book. And it resulted in some four stars and a couple three stars. But I'd rather have one three star and 522, five stars versus no reviews at all.

Let me ask you, you're so good with math, Shannon.

Okay, so let me ask you guys a book review question. I just recently read a book and I liked it, but it's not a five star for me. Would you rather have me give a four star than no review? That's like totally. Just as I, in theory I would.

I mean, I don't mind for, I mean, I love five star reviews. Don't get me wrong, I don't, you know, I'm not against a four star review. You know, if you're gonna leave a three star review, it better be constructive criticism and not just, you know, I wish this book was in hardcover, you know, but you know, for me, having reviews means the book is being read. And if you left me a four star review that brought up valid points, I, an author would like to respond to your review. Maybe you bring up a valid point that is something that I can work on or something that I feel like other people could know and I could respond to. And maybe your point is not valid and I can address it in the comments. So I don't have a problem with four stars. It depends on the purpose of your four star review. If you're leaving a four star review to stick it to the author, then I don't like that. But if you're leaving it because it was a good book but not five.

Star, I wish there were something between four and five. It's like you're taking 20% off right away. That's the problem.

You want to give them a B, not a C. Right.

Okay, so that was just a random question. Sorry. My third point was to balance your book promotion out with other content. I still see a lot of authors promoting only their book, especially in their Twitter streams, just blasting out the link. You really have to think of what your social media looks like from someone looking in and share mostly other people's content. And the reason that you share other people's content isn't because you don't have your own idea, because of course you have your own ideas. But it seems selfish and self promotional if all you talk about is your book. So when you start doing social media, you need to have other content. Guy shares probably 97% other people's content and a little teeny bit his own. I do the same. I share very rarely my own things and I share tons of other people's great content. It's just something that you need to think about as an author. Don't just blast your book message because people tune it out and they won't follow you. They'll either not follow you or they'll unfollow you, which is almost worse.

Yeah. And that goes back to Guy's message of the NPR model using your promotion. Not as you got to run a telethon every once in a while while people will respond to a telethon, but they won't respond very well to 24,7 telethon.

I think people are so excited when they have a book coming out and I totally get that. They spend a long time writing it and they're really excited. I totally get that. But you can't just talk about your book sale. It's just you have to mix it in.

Yeah. And I mean, that also comes back to the point. I don't know if this is one of somebody's tips, but it comes back to the point of when you start your book promotion. I think that a lot of people make the mistake of starting their book promotion the day that they finished writing their book. And so they get really excited and that's all they ever talk about. They think that their marketing starts the day that they upload it to Kindle. But the reality is that you need to start talking about yourself as an author and building up that platform like a year in advance. I don't know if that was somebody's tip, if I just stole somebody's tip, but if it wasn't, it should have been one of our tips.

I think we're going to have more than 10 because we already hit 10.

That was 11, 12 already.

I think if we do one more, it'll be a 12 most guy. So give me another one.

No. Who's next? If we went.

Well, you kind of all stole mine. I mean, I sent you my list in advance and you're using all my stuff up. Like, Sean already mentioned that no matter how many people, how careful you check your book, there's always errors.

That was. No, but I said test your book. I didn't talk about. I didn't talk about copy editing. I left copyed for you. Tell your copy editing story.

Well, you watched the YouTube video of this. You said copyedit. You said 500 people read it and there's still a typo on the COVID.

Oh, I did say that. Yeah, yeah, yeah. I was talking about errors, though, not typos. I really was talking about testing your ebooks. But why don't you talk about a cover designer? That's a good tip.

Well, one tip is. Well, I'll combine it. So the probability that you are a good cover designer and you are a copy editor and you are a writer is zero. There is no way you can do all three things well. It's probably zero that you can do any of those too well. So write the best book you can. Spend 1000 bucks on copy editing. Spend 1000 bucks on cover design. Use professionals there. Don't try to save your way into success.

Yeah. And at the same time, don't feel like. Peg and I were at the writerly conference pubcamp a couple weeks ago, and one of my points there was, if you can't do it yourself, find somebody to do it with. And if you can't find somebody to do it with, pay somebody to do it for you. Just because you can't do something like copyedit or cover design or marketing or something like that doesn't mean that that need goes away when you're trying to publish a book. So you can't be afraid to build a team. A lot of people will say it was easy for Ape to happen because Guy Kawasaki is Guy Kawasaki. But Guy Kawasaki needed Sean Welch and Peg Fit Fitzpatrick to make this book happen. Right. Like, we had to have a team in order to self Publish this book. Right. So even, you know, even Guy Kawasaki needed a team. So I don't think that the average author should feel like they can go, you know, especially. Did you say especially Guy Kawasaki? Yeah. So, you know, that's. I guess that's my point. Find a team to help you. It takes.

Do we just lose Guy?

I don't know.

Well, it takes the realization that you can't do it all well by yourself. That's number one. And number two, I think that's great advice that either find someone who complements your skills or pay, but don't. I can't even imagine me trying to do those things myself. Yeah.

Good thing you didn't.

Who's next? Sean?

No, mine was find a team. So now it's Meg again.

Now it's me again. I wanted to use one of Guy's. My final wrap up one was actually something that Guy says it, that you should market your book as long as you want to sell it. And I did kind of touch on that in my other point. But it's just really important that your marketing is continuous, that you keep working on it. Someone in the questions did ask, how would you market your backlist? And I would market it like anything else. You just remind people of your products. One of my ideas that I have is to work on Guy's other books. But we haven't even gotten to that point because I'm still marketing this book and doing other things that we're working on. But eventually I will readdress, you know, other things and I'll just do a book promotion like I did for Ape or for anything else that we work on. Marketing is marketing.

Just like we said earlier, you're marketing Guy and Guy's platform. Even though we haven't started working on Guy's next book yet, the marketing efforts you're doing aren't wasted for that book because you're still working on the platform of Guy so that when that book is ready, the platform doesn't go away. Social media marketing and stuff like that for an author never stops. It doesn't go away. You just need to realize when you need to talk about the author and when you need to talk about your books. And right now you're in the phase where you need to be talking about the author.

I think one of the problems that authors don't anticipate is that they write a book. They write a book and they think this is the first and last book they'll ever write. I mean, this is it. That has a lot of Ramifications, one of which is what you just mentioned is they don't think that they should be building for the future, not just trying to sell the current book. That's number one. And number two is that besides this lack of a long view, I think they burn bridges. They do things that I have written or Co written 12 books now. And every time I wrote the book, I thought that was the last book I would ever write. And so if you have that attitude and you make enemies and all this kind of stuff, but the next six months from now or a year from now, you might write another book and this person that you're just taking so much pleasure in drilling, you may need for the next book. So a tip is to take the long view. You just don't know what you're going to do in the future.

Agreement.

Yeah.

And that also Peg and I were just having a conversation earlier today. A lot of things that people. Along that same lines, they will set up their Twitter account as the name of their book or they'll set up their Facebook page as the name of their. It's really important that you tie your brand to the author, not to the book. Because if you do have more than one book in you, you don't want to have to try to move people from one established marketing effort to the next. You want them to know you as the author, not as the book.

With a caveat being if you have a co author.

Right. So we're on apethebook.com right now, which obviously makes more sense because there is a team involved as opposed to a fiction author. You know, if you're a fiction author, you want to do all your stuff like Hughhowey.com or I think it's Hughhowey.com isn't it? Yep. Yeah. So you want to do something like hughhowie.com where you can put and build in all of your efforts, not just wool or dust. And I think. Guys, was that to Beth?

Yeah.

I'm telling her what time we're going to dinner.

Yeah, we're wrapping up here. Tell her Les. Dinner is leso. One last thing I wanted to share was that guy and I will be on a HubSpot webinar on December 18th at 9am PT, noon ET that we'll be talking about social media. I think we're doing a live demo and we're going to literally show you what we do on our computers. So if you want to be scared, you can come in my social media world, people, and then you'll be happy when you go back to your one Twitter account and then you'll see why I don't feel bad when you have a hard time managing one, you can do it. So we're going to show our big secret tips, right, Guy? I don't know what they'll be, but they're going to be good.

Oh, and see, I just want to point out that we just picked up another five star review on our book. So now it's 645.

While we were on. Thank you.

While we were on here talking, somebody decided to rate our book because it's a year later and we're still marketing our book because we still want people to buy it and we're still engaging the readers and it's never done. As long as you won't be able to buy it, it's never done.

And it's still fun.

It is still fun because we have a good team. See how all of these things are tying together.

We do have a good team. That's the other bonus of having a team in general is just as a writer, you're by yourself all the time. So if you have a team, it's more fun.

It is true.

And you get everything done. Did Guy like totally freeze or what?

Yeah, we're just looking at his pretty face.

Okay. At least he froze with like a smile.

Yeah.

Okay, well, I think that we probably covered everything. I don't know if Guy is like frozen or off air.

I don't know.

Okay, well, I think we covered all of our tips. Basically. Thanks to everybody for one year of ape awesomeness. And we love the ape community. We'd love you to come and learn how to be an ape writer with us. It is a non promotional community. It's a community where we talk about writing, talk about publishing, talk about how to be an entrepreneur. But it's not a community where we're selling our own books. It's where we're learning as writers. So it's. There are other communities where you can join on Google. There's tons and tons of resources. So look for what you need to become the ape author that you want to be. That's basically kind of what the whole ape message is, don't you think, Sean? Like, build a team, read the book, write your book and then build your team and use the resources that you can find to be an ape.

Yeah, and that's. That is kind of the message of the book is don't try to go it alone. Build a team. And we've kind of made it. We've kind of tried to give authors. One of the things that Guy and I talk about is that you should learn to write a book for the right reason. And the reason that we wrote Ape is to empower authors to publish their own work and to empower authors to do something, to sign off on a bucket list or to do something they've always wanted to do. And so we've tried over the course of the last year to put together a lot of tools and resources, either on our site or on the community, and try to make it possible to help people get through publishing a book. Because it's a really complicated. It's a really complicated process sometimes. And so at the end of the day, Guy and I are here, Peg's here. We're in the community, we're on Google, we're on Twitter, we're on Facebook. If you have something, you have a question, reach out to us. And if we don't answer it, reach out to us again. Because it doesn't mean that we're ignoring you, because we love to engage people. It either means that your question was lost in a filter or we just.

And at Google, you don't get all your notifications, right?

Yeah. So do mentions. Talk to us. We love hearing from people. And it's been a good year. And Guy and I. Guy's not on, so I can't confirm with him, but we are going to do a promotion here soon where we will be giving away a lot of copies of Ape. So if you haven't read it yet, keep watching us. Throughout the course of the day will be doing promotions to get copies of the book in your hands because it's a good book and we really enjoyed writing it and. Yeah. Is that it? Are we waiting for Guy?

I think we should wrap it up. No, we should wrap it up because we're, like, at 45 minutes. Thank you to everybody who watched. Thank you for people who watch after. We will have a slideshare later that will have all the tips from the hangout.

If you're going to go back and rewatch and figure out how to rewatch.

It and get the tips, I'll make up some tips and put them in a slideshare.

Yeah. Hey, look, it's Guy. Guy's back.

We'll see if Guy wants to say something before we wrap it up. But thank you so much to everybody who watched. We really appreciate your time. To everyone who bought the book, and especially to everybody who reviewed the book, thank you for your support.

Guy, are you still there? Oh, there you are.

Wait, I'm back.

Okay. Well, we just wrapped it up. Do you have anything you want to say in closing?

Yes.

Can you hear me?

Yes.

Well, we want to tell people about our NaNoWriMo promotion and let the people. Did you mention that? And let them try it out.

I basically said that we'll have a promotion coming and I wasn't sure if you wanted to mention what it actually was. But yeah, I think the page is ready. If you want to send people off there, you can look at it to make sure it says everything you want it to say. But it should be ready to go.

Yeah. So let's do it.

Yeah, let's do it. Okay, so we had the opportunity.

Well, let's do it. So basically.

Go for it. I can't hear Guy. Can you hear him?

You know, my Internet connection here in Les Paris. My connection is so bad. You guys do it.

Okay. So we had the opportunity to work with NaNoWriMo, which stands for National Novel Writing Month. And through a generous cooperation with Amazon and CreateSpace, we decided that we are going to give away APE for free for this next month. If you want. If you go to our website, apethebook.com nanowrimo, which stands, you know, it's N A N O W R I M O. You will get a free promo code that you can use to redeem on Amazon.com for a free copy of APE. And then the nice thing about that is it's not like you're getting the book as like a PDF or something like that. It's a transaction on Amazon. It'll show up like you bought the book on Amazon. So you can download it on any of your Amazon tablets. If you don't have a Kindle tablet, remember that you can do it from pretty much any device in the world. So go to apethebook.com nanowrimo and yeah, get a free copy of APE. And then, you know, if you liked it, read a view. If you didn't like it, tell us what you thought. Thank you, Amazon and CreateSpace for helping us out. And thank you, NaNoWriMo. And so we will be blasting out that URL if you can't spell NaNoWriMo. But it is. It's just ApetheBook.com NaNoWriMo. You'll get a free code and there's redemption instructions on the page and it should be good to go.

Okay, I think we are all set, guys. Do you have anything else?

Quantities are limited, so don't.

Guy said quantities are limited. If you didn't catch that, I just.

Want to mention that quantities are limited of this.

Yeah. It is a first come, first serve. Once we're out of codes, you don't get it. And you got to pay because Beth went shopping in Paris.

Awesome. Okay, well, I think then we are all set to wrap it up. I will check in the event for questions. The link for NaNoWriMo is in the event page and it will be also, we will be sharing it through social media. So thank you so much to everybody for joining. It's great to see everybody. Bye. We all set?

Good to go. Thank you, everybody, for a great year. Thank you.

Bye. Bye.

Trying to go off. It's not working. Well, I'm just gonna have to exit here. I could go off.