TrueMajority and Business Leaders for Sensible Priorities | Ben Cohen | Talks at Google

20 Jun 2007 · 45 min
45:25

Ben Cohen, co-founder of Ben & Jerry's, explains how his company embedded social mission into business operations, then discusses TrueMajority's Priorities Campaign. Using an Oreo cookie visual where each cookie equals $10 billion, he shows how the U.S. could reallocate $500 billion in Pentagon spending toward education, health care, and world hunger.

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