Hertzberg's Theory of Motivation #projectmanagement

1 Apr 2024 · 1 min
0:54

The video explains Herzberg's Two-Factor Theory, distinguishing hygiene factors (salary, job security, working conditions, company policies) that prevent dissatisfaction from motivators (achievement, recognition, growth) that actively drive satisfaction and productivity. It outlines a two-step approach for project managers: first ensure hygiene factors are adequately addressed to avoid employee dissatisfaction, then actively enhance motivators by recognizing achievements, providing engaging work, and supporting professional growth, thereby boosting engagement and productivity.

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