Helena Liu breaks down the Salience Model for stakeholder analysis using three attributes: power (ability to influence), urgency (how quickly claims need addressing), and legitimacy (justified claim to engage). Project managers use this framework to prioritize stakeholders and tailor communication strategies.
The Salience Model categorizes stakeholders based on 3 key attributes: power, urgency, and legitimacy. First, let's talk about power. This attribute signifies the stakeholder's ability to influence the project or its outcomes. Stakeholders with high power demand careful management and regular communication to ensure their needs and expectations are met. Next is urgency. This indicates how quickly a stakeholder's claims need to be addressed. Stakeholders with urgent concerns can significantly impact the project's progress and require prompt attention to mitigate risks or capitalize on opportunities. Then we have legitimacy. This aspect reflects the appropriateness and validity of the stakeholder's involvement in the project. Legitimate stakeholders have a justified and appropriate claim to engage, influencing how their input is weighed and considered.
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