Helena LiuFounder & CEO, Product Camps · AI and Automations | CEO @ Product Camps

SECRET Hack to Boost Your Business With Google Maps!

15 Dec 2024 · 1 min

Watch on YouTube

0:53

In this segment, Helena Liu explains how creating 360-degree images and leveraging Google Street View listings can serve as a powerful, cost‑free branding and marketing tool. She illustrates the approach with a resort owner who used a 360° map view of a street in Zimbabwe to showcase the property and attract customers without spending on advertising. Liu also highlights that governments are adopting the same tactic; in Zanzibar, officials hired fleets of cars to map streets, creating branded Street View listings that boost the nation’s visibility on Google. The overall message is that both private businesses and public entities can gain free exposure on Google Maps by producing immersive street‑level imagery.

Chapters

By creating these 360-degree images, it allows this resort owner to show the users what this resort looks like inside, and it also allows them a clever way to brand themselves all for free. This guy has done an excellent job and he has branded himself by creating this map view of the street on Zimbabwe, I think, and it allows him to now market himself all for free on Google without paying 1 cent in advertising. And if you think these are just for individuals, governments are into this game too. In Zanzibar, we can see that the government actually paid for a lot of these Google Street Map listings, and they have actually hired these fleets of cars to map their streets, and they have branded themselves on all of these street views, which allows them to get more visibility on Google.