Jacob Morgan was asked if he'd let his dog Ranger die to avoid a £10,000 operation. It forced him to see earning money as necessary for impact, not selfish. He donates all YouTube revenue to charity, rescues dogs for free, and runs a boot-camp helping over 500 dogs yearly.
He asked me, what's your favorite thing in the world? And of course I said, my dog Ranger. And he then looked me square in the eye and said, if Ranger needed a £10,000 operation tomorrow to save his life, is he going to live or is he going to die? And that question changed the trajectory of my life because I knew deep down what the answer was and I knew I had to change it. So from that day forward, I understood that making money was not a selfish act. It was the direct enabler of my mission, the The more profitable we are, the more dogs we can help. Example, we donate all of our revenue from YouTube to charity. We can take on rescue dogs for free. We run a boot camp that helps over 500 dogs a year, not to mention our online clients. Our ability to make more money is directly correlated with the ability to make an impact. And listen, like on a personal level, it allowed me to give my own dog a better life. When I first got Ranger, this was his garden. It was tiny. And now this is his garden. And that is the direct
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