POV: Dog Trainers Call This Mentorship a "Cheat Code"

The gang is just fucking cool.

I feel like a fucking kid in a candy shop. Absolutely buzzing to be here. Cannot fucking believe it.

There's some surprise party coming tonight. All I know is it's not Taylor Swift.

I worked in a zoo in Belize, rehabilitating jaguars.

A lion teamer.

Why?

I like lions. I feel like the mentorship is a cheat code for us. We have an unfair advantage over every other dog trainer out there because in one week I quit my day job and I get to go full time. Let's go, Bjorn!

This weekend has been full of shits and penises.

Well, I barely have a voice left after the weekend.

Hey guys, uh, Sean from K9 PT traveling out from Australia for YCA Mentor Week number 2, I believe. Uh, my second one out here and fucking frothing.

I'm so excited to see the team. The YCA team are just something special.

Like, the gang is just fucking cool.

Not to mention I got a bunch of friends that I've made in the mentorship.

The boys have been messaging me.

I'm frothing to see them all.

It's always really humbling to get here. It's so inspirational.

It's super motivating.

I feel like a fucking kid in a candy shop.

It's been a long flight to get out here. I come early so I'm okay with the jet lag so I can make the most of it. I need a coffee. But yeah, let's get it.

Meow!

Dog Trainer's Log, July.

March 3rd, 2026, traveled 34 light years— hours— from Australia to the UK, unknown planet, to visit best dog training facility in the world, YCA. Anyway, I'm Sean, canine PT, Sydney, Australia. Been in the YCA mentorship now for— I'm going to do quick maths here— almost 10 months. I think it's 9 months. And just quickly, I started— I've only been dog training for about 3 or 4 years. My business was doing on and off, up and down from $2,000 to $3,000 a week. So $12,000 to $9,000 to $12,000 a month, up and down. I had had some record months of like $20,000, but very inconsistent. And keep it short, but fast forward to where I am now, we're consistently 4 months on the trot now cracking $45,000 a month in Australia. It's fucking shit ton of money, and it literally rocket shipped from starting the mentorship. But yeah, I'm sure I'll chat to you guys all this week anyway. I'm out here because of the mentorship weekend, so I'm leaving Lissacomm. I'm gonna go check into some shitty little accommodation in Leeds that I booked, which I'll show you a photo of. It's going to be quite amusing. I'm going to pick up one or two of the other mentees that I've met in the program, and we'll take you up to YCA and give you the tour around.

I'll pack up all my shit and I'll jump in the car and drive up to Leeds.

So, you, let's do it!

Big sign, big range. Look at this, this big man's car, custom plates, can't miss him. The one and only legendary, and probably I think the sickest dog training facility in the world.

YCA.

All right, I've picked up an extra. Tama bumped into me at the airport, but we're here. Tell us who you are, where you come from.

Uh, my name's Tama.

I'm from New Zealand, uh, Wellington, New Zealand, the only place in New Zealand anyone should ever fucking come from.

How long have you been in the mentorship?

I've been in the mentorship since February.

Absolutely buzzing to be here. Cannot fucking believe it. Go on, give us a plug.

What's the name of your business?

Iron K9 Dog Training. Go look me up on Instagram. It's non-existent, but I'm here to train dogs, not to become famous.

I just had fried lasagna.

Is there shit in my beard or what?

I've been told to go in this room.

Fucking look, who puts a handle at the top of the fucking door?

Someone in here.

Oh, I think set up a little bit of a pop quiz interview station, so I will do that and get back to you.

She's Got Talent. Oh, can you imagine if he made us get up there and do like a—

do some—

you're an absolute machine. Do you want to tell everyone who you are? Because some people might watch this and not know who you are.

That is true. I'm Abby.

Abby Tales. Yes, there we go. Um, so I run my business in, in the south of England, as you can probably tell from the accent.

How long have you been in What year are you in the mentorship now?

I'm finishing my year now. Yeah, this is going to be my last opportunity to be here with everyone.

I think I've got like 2 or 3 months left.

Lucky.

Tell somebody that's thinking about doing the mentorship, what should they do?

Definitely join it. So before I joined, I couldn't buy myself new clothes. This is just an example, right? And I was, I was desperate for a certain pair of boots and a certain pair of jeans. Now that I've joined the mentorship, I'm one of these people that now go to the shopping malls, and as you can see if you look down I buy myself whatever the fuck I want.

Yes! Awesome. I'm under a lot of pressure. I'm doing a quick interview because you did the thing last time and I'm trying to do the thing this time.

Yes.

Have you got any advice for me?

When people run away from you, chase them.

Yes.

I'm not a runner though. The vibes yesterday were buzzing.

There's a big stage put up. There's some surprise party coming tonight. All I know is it's not Taylor Swift.

Let's go and get a coffee, hey?

Is it for me, face? You want to hold the cock?

Yes, please. Go on then.

That's going to be a trend in this video, I can tell. All right, come on, tell everyone who you are.

My name's Jay, uh, I own and run Seven Side K9 in Gloucestershire, England.

How long you been in the program now?

Been in the program probably about 9 months. Yeah, doing really, really well. Learned fucking shitloads, religiously making 10K, 15K a month, which is fucking incredible.

That's it.

Sweet, man, appreciate it.

See you in a bit.

How you going, mate?

I'm doing good.

You're good?

You awake?

It's early.

Come on, it's freaking you out.

Yeah, go on then.

So who are you? Uh, so my name's Nathaniel, got a company called Miley K9 Training. I think got like a month left on the mentorship.

Oh cool, um, you've been in for a while. Last things you want to get done before you leave the program?

I want to try hit my 10K.

Yeah, nice.

Try my best.

You'll get there. All right, we'll see you in a bit. Who are you? Where you from?

Hello, my name's Abby, I'm from Perth K9 Academy all the way in Australia.

How long was the flight?

We had one 8-hour flight and a 14-hour flight. Shortly after that. I'm very, very tired, very, very jet-lagged.

First time at YCA?

Yes. I've never met anyone here before, which is weird, but been working for like PCA for 2 months, so it's actually nice to finally meet everybody, especially Susie and the young fella.

Anybody you're nervous to meet or that you want to meet today?

Excited to meet the Muttonup.

Big sigh.

Big—

he's not really YCA. No, but he's, he's YCA legend, isn't he?

Yeah, yeah, legend, folklore.

All right, thanks, Abs.

We'll come back.

Ciao.

What a setup.

So big stage, 200-inch screen, I think Jacob said. Stage, all the chairs, over 100 people here this week. YCA headquarters. Fuck, this place is sick. Look at that.

Yay!

What the fuck have you got there?

Cockspoon.

Cockspoon?

Yeah.

Is that meant to be a mic or a—

Yeah, it's my microphone holder.

Yeah, fuck yeah.

I thought this was Kirky because it's bigger, but apparently I've been told this is Jacob and the slightly thicker one is—

It looks like it's been cut off from that guy at the fucking, uh, at the statue house.

For me, it's a magic mushroom.

Come here, stand here. Who's the best trainer at YCA?

Probably Elisa.

Thank you. Yeah, she's great. Um, what else can I ask him? Do you think that's a good size?

No, no, that's small.

Done. Okay, if you could do any job that wasn't dog training, what would you do?

Either fighting or—

that's fighting—

or maybe, should I don't know if I'm thinking about this one, maybe a chef. I like food, so.

Okay, or a chef. That was just for the people watching cuz they won't understand what the hell you just said then.

Yeah, yeah, she's, she's the virtual subtitles.

There we go.

Who are you and what are you doing here?

I'm Sarah and I've just been emptying the bins.

And why are you here, Sarah?

I'm here because of— oh, Jacob's my son.

Oh, wow. No way.

I'm here for the cake.

Okay.

What is that?

That's not—

yeah.

This is Jacob, apparently. This is the one person here that can tell us truthfully this spoon was supposed to be modeled off Jacob.

I'm actually— very rarely I'm speechless, but I am speechless. I'm not sure why you're poking in my face. I haven't seen him for a long time, Siobhan.

I know, but they're rumored to be pretty like normal from, from birthday, pretty much.

I can't look here.

All right, we'll leave Mum alone.

Okay, thank you.

Firstly, who are you?

My name is Nick. I'm the co-founder of Bare Basics Cannon Academy.

Nice. How has it been so far?

Pretty fantastic, you know. It's It's nice to network with other people in industry and stuff like that. So yeah, I like coming to stuff like this.

It's good. Any inspiration so far?

Jacob's mullet.

Ugh.

Pass.

How's business going since you started the mentorship?

Since starting the mentorship, really good. Fantastic. Honestly, like, this has been like life-changing for me. It's literally transformed my business, transformed my life.

If you could do any other job in the world, what would it be?

I actually did one of my other jobs previously. I worked in a zoo in Belize rehabilitating jaguars.

Wow, that's pretty impressive actually.

I've got one of them tattooed on my arm. So I, yeah, I worked rehabilitating jaguars in Belize and this is one of the jaguars Shit tattoo.

I'm messing.

See ya.

If you could do any other job in the world but not a dog trainer, what would it be?

I would be a game designer.

Okay, why?

Well, I like programming and stuff, and I learned a bit about that in university, and I love gaming. Love gaming. I got so pissed off, a game came out like 1 year, 2 years ago.

If you could do any other job in the world except a dog trainer, what would it be?

A lion tamer.

Good answer, very good answer. Why?

I like lions.

Great.

Where are you from?

What's your name?

I'm not allowed to lick it.

No, you can if you want.

Jacob's cock in your mouth.

My name is Aaron, so I train in Scotland. K9 Contact.

How long you been in the program?

For about a month and a half now. So I think it's something like 46, 47 days.

Very fresh.

Big wins in the early months of the mentorship?

Clarity.

Getting actual clarity of what it is that I need to do. And so what I'm really excited about, and I'm a little nervous, and this was the jump point, is in one week I quit my day job and I get to go full time. And I'm—

Sick!

You know, I'm a bit nervous because I'd be stupid not to be, right?

But—

I'm actually like totally ready for it.

So ready, man. One more thing, who's your favorite staff member?

I quite like, uh, what's Jacob's dog called?

Which one?

Uh, Ranger.

Ranger's the pick. All right, thanks, man. I'll see you in a bit.

See you, mate.

Yo, who are you and what are you doing here?

So I'm Holly and I joined the dog training mentorship that Kirkie ran to learn more about how to help my deaf dog.

My idiot of a dog made me realize I wanted to be a dog trainer, so I ended up finding Kirkie's mentorship, and now I'm here.

So cool.

So you guys aren't actually dog trainers yet, but we're aspiring to be dog trainers potentially.

I'm still on the fence, hence why I've come here as well. Yeah, so still very much on the fence for me.

Cool.

I really want to be a dog trainer.

Yeah, good.

It's really fun.

I love it.

What's been the highlight of the first day?

The food. For me so far. It's that me and Becca are saying it's a lot of information for us because we're not— we don't have like a business yet, obviously. It's been quite— but the food's been great, and it's been good listening to how everybody else got into it as well because everybody has very similar stories, which is quite— it's quite fresh to hear.

But you want to be a dog trainer, so this must be like super inspirational.

I've taken in a lot of handy information from people starting businesses and then actually getting money from it, because for me, I've always been like, how am I going to actually do that? So hearing everyone's stories has been really helpful.

Yeah.

See you in a bit. Going to dance tonight? Drinks?

Yeah.

Not drink.

Maybe dance.

All right, let's do it. Come on, boys!

Bjorn!

Let's go, Bjorn!

Um, just got home from day with Sai, um, the mutt nut. We met up this morning with a couple of his boot campers and a couple of past clients and a program client, so that's cool. But yeah, so, um, I missed the first 2 days, Monday, Tuesday. They worked on recall and air conditioning their recall, right? So reactive dogs, not friendly with other dogs, some are not friendly with humans, and all he'd been working on was recall to get the dogs off lead. He's then had the dogs off lead solo, I believe. But yeah, so Wednesday, punishment protocol in the morning like we would do in Kennam PT, and then straight out off lead, no interaction with other dogs, but multiple dogs there. But as soon as you show interest in the other dog, just nah, nip it in, just can't fucking do that, mate. Nip it in the butt, go do something else. And the dog's off lead, which is great, but, um, super, super cool. Again, we did a bit of e-collar loose lead, we did a bit of e-collar recall, we did e-collar punishment, a lot of e-collar work. But amazing results and super quick. And then yeah, we had a bite to eat for lunch, we went and did a bit of loose lead with a beautiful Lab, and then back out with the pack again this afternoon. I'm thinking about wishing we could use e-collars more. I'm thinking about my new staff hire and how that's going to go when I get back. Obviously it's a big investment for me if it's somebody who's not training dogs because they're not day-to-day handling dogs that would bring an income. So these people, or whoever it is that I get to come on, has to prove value in taking some of the, I guess, weight off my shoulders, the back end of the business. But that's very exciting. I know that's not going to be a cheap adventure, but I feel like it's a long game. Super keen to see it happen, particularly as we grow. But I am getting off the walk and train so I can concentrate on the Reactivity program and getting that boot camp out there and getting my online content updated. And obviously I might have teased it already. I'm not sure about when this might come out, but I am expanding K9 PT into the Inner West. So we're going to have a K9 PT reactivity course hosted monthly in the Inner West. Not sure whether I will have said that on socials or not by the time I post this video, so I won't say anything more than that. But that's something super exciting. A couple of the clients that Si's working with this week are not approved for social media. Like, they obviously— you have to obviously have to ask permission for that sort of stuff. A couple of them have requested not to be filmed, so I could film limited amounts of the day, which is a shame because some of the stuff would have been amazing to catch on camera, just the way the dogs are interacting. We had one dog, two dogs going up the hill, both intact Shepherds, and the furthest dog got recalled. So as he turned around, come head-on with the other Shepherd, and they both just dipped around each other. Like without flinching, and they were close to each other. Like, he turned around so quick, they come face to face, which, you know, would shock most dogs, and they just dipped around each other. It was magic. Both of us just went, 'Fuck, I wish I was filming that.' That was magic. Just watching that avoidance and that disengagement, or creating space between dogs like that, was— fuck, it was so good to see, man. Yeah, that's my update. That's day 2 for me here of the 3 days, because first day was just faffing about. Second day, second day with the manat today. I got a bunch of sales calls because of the time difference tomorrow, and then I'm hoping to go meet Simon for a couple hours, and at midday I'm head north to the YCA, um, get ready for the mentee weekend. I'm going to try and do a vlog for them for that, so I may steal some of the content from that and put it into this. And this, I don't know where any of this content is going to go.

That's the update for today, guys.

Um, I miss my dogs terribly, but we'll see. Keen to see the YCA team and a bunch of the other mentees I've been chatting with, so Bring it on. All right, till the next update.

I'm so happy.

Now, what's more important, that or that?

What? Oh, I don't know, it depends how much of a slag you've been in your previous life, really, doesn't it? Is this Jacob and Kirky?

I don't know, how would I know?

This is Kirky, so a little churd.

Little churd.

Hello.

Hello again.

How are you? Good.

End of day 2.

I was hungover this morning. How are you feeling?

Not hungover because I didn't drink, but I feel hungover. Does that make sense?

No, but you would— I seen you cutting a move on the dance floor.

Oh my God, I've never moved so much in all my life. I don't think, like, since I was 18, I don't think I've moved that much. My legs hurt. I have a blister on my foot.

I'm tired. Biggest takeaway from the weekend?

Probably that I need help.

Mental help. Jacob, can we start a— we get a— what do you call them? A house— in-house psychologist for everybody in the mentorship?

No, probably that when you start scaling your business, you do need to let go of the reins a little bit and find people to help you with your business. Especially if you're wanting to grow it even more. There's a ceiling that you hit when you are on your own and you can't go above that until you hire someone. This weekend has been full of shits and penises.

I feel like there was a lot less cock than normal than the podcast and stuff like that. There's a lot more poo talk.

Yeah, although what are you holding right now?

Yeah, exactly.

Bit dusty this morning I was myself. How about you guys? How'd you shape up?

Felt pretty good. I busted some dance moves last night.

I wasn't here last night, Sunday. Oh, you missed out.

You missed the show.

Yeah, I missed the real Slim Shadow. Yeah, but it was a good night, man. Yeah, everyone vibing.

End of day 2, everyone's brains are blown up. How you feeling about it all?

I'm a big note taker, so I'm going to go back, I'll revise the notes a little bit. I've got ideas of what I want to do to start scaling backend system stuff.

What's one thing you're taking away from the weekend that you're going to action first?

I did like Bjorn's perspective in how he operated, especially with the board and train. I thought initially it wasn't for me, but after speaking to him, that's something I could take on in how I train. Especially like he did it, he likes it one a month. I could do one a month, or I can keep out low numbers just to make it sure that the dog's getting its needs, so on and so forth. So that's something I've taken from actually seeing somebody do a board and train.

It's interesting how when you come to an event like this, is a mentee weekend, we all come here to learn from the YCA guys and we end up learning from from each other, right?

It's—

there's so much in the networking of the mentee. To be part of a mentorship like this and have access to mentees as well as the mentorship program is huge. I find it really valuable. But what about you guys?

I think it's probably more valuable, to be honest with you. Like, throughout the year you learn a lot of the— off the YCA team. Like, coming here kind of puts into that, because sometimes it goes in one ear, out the other, or you're like, oh, that's not for me. And you realize it absolutely is, especially when you're talking to people that have been in your shoes and done it and started where started, like, it's probably, I'd probably say more valuable than just learning off the team in general.

Hi mate, you ready for your moment?

Yeah, let's do it.

How's it going?

Who are we?

Where are you from?

Gloucestershire.

And name of the company?

Oh, Mike Taylor Dog Training.

Nice.

Big night last night, everyone's feeling a bit shit this morning. I was hungover this morning. Yeah, I think I made a bit of an ass out of myself, but, um, what's your, how's the weekend been?

Nice, class. We were literally just saying, I don't know if you got it on camera, all of us are just so pumped for it.

Yeah.

Like loads of ideas. Go away. I've not felt this motivated in a long time.

Yeah.

You think you learned more from the other mentees or from the YCA staff? Maybe mentees, inspirational-wise, right?

Yeah, yeah, definitely.

Because like, the one thing here in a presentation, another thing hearing it from another trainer say it in the real world.

And give me the biggest takeaway. What's the one thing you're gonna action after this?

I reckon it's the sales stuff. I was speaking to a few of the guys. This has always been something that has just been a bit of a shit job job, but seeing it as actually a necessary part to get people really happy dogs.

Nice, thanks. Is that your third one today?

Third or fourth?

Jesus, what a long drive.

End of day 2, everyone's buzzing. We had a late night last night. I made a fool of myself, and I think I've told everyone this, they're gonna get sick of hearing it. I was feeling pretty shit this morning. Uh, how are you feeling after last night?

Fine, up as a daisy. Up at like 6 o'clock this morning, ready to go.

So jealous. Big weekend, a lot happened. Saw all the presentations today, first 50K board went out. How are you feeling after the weekend?

Uh, motivated. It's given me like a bit of a kick up the ass to implement a few things that I've had on the back burner and about pushing through some of the noise of like self-doubt a little bit and getting these milestones ticked off and these, these products released and these like this new way forward really driving that on now so that we can start to have that bigger impact in our area, help more dogs.

Do you think that motivated you from stuff mentees told you or stuff that the YCA staff or presentation?

Probably seeing people who have been in a similar boat to me, who have gone through similar stuff and they've pushed through that, like, self-doubt, they've pushed through the adversity and kind of just fucking got on with it and done it.

What's the first thing you're going to action when you get home?

Having a business meeting with my business partner and really dive down into all the new plans and get them actioned as quickly as possible so that when we have our staff member, touch wood, starts in August, we're in a position where we can hand off all of the pet services to her and we can just be self-reliant on just the training side of the business.

How long you been working for YEO now?

Just about 18 months, yeah.

Yeah, nice.

Uh, not tempted to sort of branch out and get your own franchise in a spot?

Maybe potentially, but I was also keen to kind of stay as part of the, the unit and see where we could take it.

The team that you guys have here is always inspirational for us as mentees when we come over. Like the family vibe, like I think as working as solo dog trainers, we all want that. And it's amazing the community you guys have built. You think that, where do you think that stems from?

Culture, I think. Like as it's kind of been discussed the entire weekend is in terms of selecting people, people are really important in terms of drive, aspiration, goal setting. And I think we all have a common goal and that's just to fucking help as many dogs as possible.

Thing I've heard a couple times this weekend is that higher, slow, fire fast. You want to elaborate more for me on the high slow part?

To be fair, I think a lot of the staff in which Jacob and Kirky pick up these days, all of us were previous clients. So I think they had an opportunity to understand who we were, get to see like our drive for our own personal dogs, get to see that we had got a passion for it. And then like, especially in my story, but it's the same for like Alex, Melissa's the same, obviously Tony's the same. So the majority of us actually had a dog and who we wanted to help We were a client, we got along with the guys, and then we kind of came in. So everybody kind of just fits the mold, and everyone often spends a lot of time shadowing or being part of a boot camp to kind of get the family vibe, and then that kind of goes from there.

Yeah, nice, beautiful thing. Any takeaway or any last notes for the mentees to say goodbye for the weekend?

I suppose I've heard it again and again and again: listen to everything that Jacob says. I certainly do it. You guys should do it too.

Yeah, yeah, follow blindly our Lord. We should put a clip, a clip here of him dancing on the on stage last night and be like, this guy is what we base ourselves off. Anyway, cheers, mate. I'll see you around this week.

I'll be here.

Perth K9 Academy's legend and couldn't live without you was just called out on stage.

Tell everyone who you are. I'm Abby. I'm a senior dog trainer at Perth K9 Academy. I also control their content and videography, so it's a split role at the moment, which is very, very full-on and very busy, but it's a good job. Dream job.

You've been here for the whole mentor weekend? What's your biggest takeaway?

I did find the sales stuff really interesting because I'm going to be picking up sales when I get back to Perth. But Will, yeah, um, he was really interesting.

Yeah, yeah, he was good. I liked him. He's very impressive.

Um, and it kind of took the pressure off because I, I feel like I'm quite an introverted person at times, especially when it comes to like being forward and trying to sell something. But he gave me like a little bit more confidence when I was kind of in between doing other bits of work. But the sales stuff is kind of what has driven me more and it's made me more excited because I also like, I want Adam and Brodie's business to flourish. Like, I'm all in for them, so whatever I can do to kind of see their business grow, like, I'm more than happy to do that. It's not really about money for me at this point. I'm kind of just doing what I love, so I'm happy to just do whatever.

I'm sure it'll come with it.

Hopefully, that'd be nice.

All right, you're here all week, so we'll get to hang out more, but I'll let you go.

We will. Thank you.

For the people playing at home who don't know who you are, who are you and what's your Hi everyone, my name's Anna.

My business is Denzel's Dog Training, named after my great staffy boy Denzel.

End of day 2 for the Mentee Weekend. Everyone's brains are like blowing up with information. How do you feel?

I feel very inspired. I feel very grateful. And I feel I've been in a room of people who have humbled me incredibly with their insights, the generosity of what they shared, their own gratitude for what the mentorship has done for them and the YCA Academy has done for them. And it's been a profound learning experience. It's even been more amazing than the January mentees weekend.

Yeah, this is a much bigger production than what we were 6 months ago. A lot of the stuff we've been taking in, and everyone's got a similar note here, it's like what we can learn from each other is really powerful. The mentorship and the community that it's brought together offers so much. Do you feel in the same way?

Yes, it does. It offers a tremendous amount. There are people that you will speak to or that you will hear speak that will be addressing directly what it is you are dealing with in your business and in your own personal struggle to charge the value you know your business or your service is worth, but the one that you're struggling to charge. And most people are gonna be starting around a low-level mark, but we're way too nervous or too fearful to take it up a notch. And another issue that's come up repeatedly over this weekend is having to set boundaries with clients and being nervous about doing so, up to the point of then having to learn how to fire a client and not continue to work with someone that is actually damaging your business or your mental health or emotional health, and understanding that putting boundaries in place is actually a kindness to yourself and to your business.

I feel like the mentorship is a cheat code for us. We have an unfair advantage over every other dog trainer out there because We're not doing things by trial and error. We as a collective have tried and erred and success, but we don't have to fail anymore. We're just given the right answer. We're given the cheat code to do the things the right way inside the mentorship. So there's no maybe it'll work, maybe it won't. These are the things that are working and we're all helping each other by eliminating that trial and error. I'm really looking forward to the next one. I want to be back. What's the one takeaway from this mental weekend that you're going to go home and action straight away?

One thing is fix the freaking landing page and sort out when I'm dropping the price into sales conversations, the price stacking and the price. Those— getting that sequence of events sorted is correct. And this is part of it. It was the conversation from Jacob's mentor talking about how selling actually works, how we're actually not selling, we're helping clients move through their current reality into the reality, the one they actually want. I think the profound takeaway actually came on day one in the opening talk from Jacob. It was incredibly clear to me that we had to have alignment, congruence, and consistency in messaging across all platforms.

Beautiful. That's it. Had a great weekend. Definitely be back for another one.

Yeah, definitely.

Absolutely.

Thanks for your time.

Thank you very much.

You too.

Bruno.

Yep.

Hey, how you doing?

I'm good.

How are you?

Really good, man. Amazing entertainment last night.

Yeah.

How has the end of day 2 got you feeling?

Very good. Very inspired. Lots to do when I get home. Lots to change in my mindset and just, yeah, get the ball rolling back home.

It's very inspirational being around all the other mentees in the program, seeing what people are capable of to send sort of tick that box. Like, I can do that, I could try that, or that might work for me, isn't it?

What surprised me also But like the amount of things I'm getting from just talking to people in between. So even if you're on school and even if you're going through all the like Matt T videos and everything, you're still missing out if you're not coming for sure.

What's something else you want to talk about from the mentor weekend?

Yeah, just that was really surprising just how open everyone is and I need that. I'm sort of an introvert myself, but like I had a very easy time talking to for everyone. It was really surprising, and I'm just having so much fun here.

The time here at the YCA, if you're in the mentorship, is invaluable. Like, time with the mentees, time with the staff, time around Jacob and the guys. It's nice to kick back and relax and social, but it's so hard to not talk about dog training. Yeah, we're looking forward to seeing your success in the mentorship, man, and ride the journey with you. And, uh, hopefully we'll see you back here again.

Yeah, for Thank you very much.

Appreciate it, man. Introduce yourself for us.

Uh, yeah, Niall, NB Dog Training.

Niall, they've said it before, you're a singer.

Yeah, so I sing country music all over the country.

You didn't get the call-up for entertainment on Saturday night? Oh, you were booked?

No, it was the real Fake Shady.

You missed out. We had a— I made a fool of myself, so hopefully there'll be footage.

I saw the videos of Jacob stage diving.

Yeah, yeah, he said I wasn't here.

No, it looked like it was a—

it was a good time, a good night. End of day 2, how are you feeling?

Yeah, good. It's good to have these like little catch-ups now and again, and it's a bit of a kick up the ass because you see everyone else is doing all these different things, trying all these different things, but you get to hear what's working because sometimes you're like, would this work, would that work, should I try this thing next? It's good to see people in the same industry, in the same kind of level as you, saying this has worked really well for me and this is what it benefited me with. So like a lot of the, the auto automation stuff. I know Bruno was touching on some of it in his talk. There's a lot of like things I could be implementing, but now that I know that's working well and helping someone, it gives me that little nudge to be like, right, go and look at that.

So these, these are amazing to get that, and you do make friends with the people here, right? Like everybody's in the same boat. Anything you want to add yourself?

Can't wait for the next one.

Yeah, so keen for the next one. You're shooting for that 50, right?

I think I need a facility before we do that. I'm a one-man band and I'm doing a lot of back and forward, and I just don't think it's achievable without charging everybody mortgage-level money. But having a facility in bigger scale is the next step, and I'm excited for it.

Sweet, man. Thank you. You, Jay. End of day 2. How you feeling? So who are you? Just quickly introduce yourself again.

My name is Nick, and I am the co-founder of Bare Basics Kenan Academy.

Beautiful.

End of day 2. Big night last night. How you feeling?

Pretty fantastic, to be fair. Inspired, motivated. Driven, ready to go out there and smash it.

Yeah, taken a lot away from this weekend. And I say this to everybody, it's really cool getting to chat with all the other mentees and actually learn from each other. We've almost created ourselves like a network cheat code in how to be successful. What's something that you learned from one of the other mentees this weekend?

I think you pretty much just nailed it on there. There's no like, you know, gatekeeping.

First thing that you're going to put into action when you get home?

So for me, biggest thing that I need to do. So we've already got like our moving parts in regards to like YouTube. We do a lot like YouTube content. And stuff like that, and that's going really, really well. We need to just knuckle down and get stuff done. Once that's all out the way and everything's sorted, we're gonna be making big moves, put it that way. So yeah, priorities for me are going to be just knuckling down, smashing it out. I really want to get a bit more freaking like Tony Stark with it, maybe get out some AI shenanigans going on and stuff like that, just making everything as efficient as physically possible and watertight.

Sick. Amazing, man.

I really look forward to following along. I love watching your content. Anything you want to add for mentees?

So there's this guy cutting about with like a mediocre nice looking mullet. Listen to him. Listen to him. Take on board what he tells you. Don't fucking um and ah about it. Just get it done. And I promise you, I promise you, you will succeed.

You wouldn't be referring to Lord Jacob, would you? Potentially.

Maybe.

That's why I didn't want to like, you know, blow too much smoke up his ass, but yeah, yeah, listen to him, pay attention to what he says, take it on board, and I can guarantee you, you will do well. You will do very, very well.

Thanks, man.

You tell everyone who you are.

Hi, I'm Gabby. I own Badass Dog Training in America.

Day 2 of Mentorship Week.

Yes.

How are you feeling about it all?

Buzzing?

It's been a little nerve-wracking. I'm very, very grateful to be here. Met so many, like, good friends and had a lot of reflection where I think it's really beautiful to be in a room with like-minded people and see what everyone's doing, and it's extremely motivating and also validating.

Everyone's been saying it's been like having a cheat code, having this mentorship, having access to the other mentees and learning from their mistakes means we don't have to make the mistakes, saves us money and time. What's something you learned from one of the other mentees?

I'd say that I'm further than I think I am, and I think I'm closer to the goal than I have already set, that if I put in more work, I'll be able to get there. And everyone's so supportive. It's not as scary as I thought it was going to be because, as we know, in the dog world, like, it can be a bit toxic and like competitive and just full of people that aren't as welcoming or kind. And here it's been nothing but support, kindness, love.

What's something you're going to take away from the YCA in the time that you've been here? I know it's only 2 days and you've got next week, but the YCA has put on a big talk. We've had guest speakers, we've seen Jacob speak, we've seen all the presentations and everything like that. What's something that the YCA has given you in your time here?

My time here? To have more fun, honestly, to have more fun. To like work really effing hard, show up, give it your best, but then let it go and cut loose.

And Jacob's a perfect example of this. He's been walking around all week joking and carrying on. It's, um, the size of the scale and the things he has achieved is notable and so inspirational. But for him to come in every day, tease his staff, giggle, joke, laugh, and poke fun, and just look like he's a schoolboy in a fucking candy shop having a good time, is a testament to the character of the guy. But also, like, he's keeping— he loves it. He's doing it because it's It's fun, and if it wasn't funny, why would we fucking do it? And that's something to take away from it, right?

Oh yeah.

What's your favorite thing from the weekend?

I think getting the award. That was really good. Seeing how much other people took away from it and talking about not so much the numbers, but the experience and what I learned about myself, putting those things into practice. And biggest thing that I took away from him is giving myself grace. The point is getting the reps in and taking the action.

What other big events happened this weekend that you enjoyed? A bit of dancing yesterday?

Oh wee!

We went hard on that dance floor. Yeah, we did. We brought the life to it. We did a lot of moving and shaking. Yeah, food was the best.

Thank you, Dawn. I'll see you this week.

Yeah.

Woohoo!

Well, I barely have a voice left after the weekend and it's all over.

Not for me.

Staying on for the rest of the week, uh, working at the YCA and hanging out with the team, doing the boot camp, things like that.

But what a weekend.

I don't even know where to wrap up my brain. Like, I slept with my laptop taking notes, getting shit ready for when I get home. I've got so much I want to implement and do and change and modify and tweak and improve, take back to my clients, take back to my team, and things for myself as well. Like, I'm really excited. So it's always a mind-blowing weekend at the YCA. The mentee weekends are extra good because we get access to what I think I like to call our cheat code, which is each other. No one gatekeeps, everyone shares information, and we just save ourselves so much time trialing and erroring things and money because we just tell each other what works and the best way to do it. You can learn from each other's mistakes and successes. Just makes us such a powerful community. And that's why we're all so successful and you see other people in the community doing things like hitting their financial goals, hitting their personal goals and achievements in the community. And as a dog trainer, that's massive. So for now, I'm gonna sign off. Hopefully my throat gets a bit better and I'll get some more content up this week. Otherwise, yeah.

Yew!