Jacqueline Snyder walks through quarterly planning: set revenue and experience goals, list your products, calculate how many orders you need to hit targets, then break it into weekly goals. Plan promotions around wholesale seasons and holidays, and specify the exact actions each week.
Imagine you're planning your quarter. You create a quarterly plan. You create a sprint. You look at, you're like, what kind of revenue do I want to make in this season? How do I want to feel in the season? What commitments do I have? Then we look at what do we have to sell? What's the average order value? Do we want to raise it? How many orders do we have to make to hit that? Then what we do is we break it down week by week by week. What's happening each week? What are we promoting? What are we selling? What opportunities are coming up? Are there markets? Is it a wholesale buying season? Is there a holiday coming up that your product matches really well? We start to break up the months and look at the month at a whole. And we look at the weeks and think, what can we sell each week? What's our revenue goal each week and what actions do we have to take?
