Jacqueline Snyder critiques common Etsy coaching advice (specifically coaches who tell sellers to create multiple new listings per day) and contrasts that with her own teaching: avoid over-reliance on platform-driven algorithms, focus on becoming "known for something," and choose selling strategies that fit the maker rather than the platform. She cites student successes who grew on Etsy by being known for a specific offering.
I'm going to call out the Etsy coaches out there. There are Etsy coaches out there that tell you you need to create two new products a day. New product, new product, new product. To keep the listings going. The reason that this works is that you're playing in someone else's playground. You're playing in an algorithmic playground that Etsy has created that wants you to create more content, more product listings, which is like content on Instagram, because they want to keep people on the platform. They want you to drive it forward. I teach you in my programs not to be completely reliant on any single platform and to play the game that you get to play what works for you. I've helped students that have done this exact thing and they've grown on Etsy by being known for something. I know there's coaches out there that have taken what I teach about being known for something in bestseller, and they've started teaching it for these platforms. Because the thing is, is then everything gets easier. Your production, your making, your marketing, and people get to say, go to that person for that. And that's what I want for you.
