Jacqueline Snyder presents the "grandma test": a marketing heuristic that asks whether a very-low-technical-knowledge person (e.g., a 90-year-old grandma) could understand what you sell when visiting your booth, website, or social profiles. The excerpt emphasizes removing clutter, simplifying offers, and creating intuitive navigation so that anyone can immediately recognize your product and how to buy/engage.
This is called the grandma test. Shout out to grandma Lillian. If my grandma, my 90 year old grandma were to walk into your booth, if she were to land on your website, if she were to follow you on social media would she know what you sell? Would she know what you're known for now if she can so can everyone else. If you've ever been a writer or you learn to write sometimes they tell you to speak or write in fifth grade language just talk in fifth grade language because it's the easiest to understand. I'm going to say the same thing about your websites, your shops, your stores, your displays, your in person markets. You want to remove clutter, you want to be very simplified in what your offer is. You want your navigation to guide her so easily she doesn't need to call me three times tell her how to navigate it. Okay so that's the grandma test. That's what you get to do, you get to identify that.
