Jacqueline Snyder and a co-host discuss what entrepreneurs need to do before launching a product: find your why and stay deeply connected to what you're selling. They argue this sense of purpose is what keeps you going when things get hard.
I truly believe you can sell any product if you want to. Like, if you love it, just feeling like very close to that product in a very intimate, like, soul level. Business is hard, life is hard, and so you're not going to stick with it if you don't feel like this true connection with whatever that object is. Yeah, I call it finding your why.
So it's like, what's your why? Cuz when things get really hard, when things are sent to Colorado and you're like, ah, like, I just want to give up, you got to go back to your why. So the why could be about the customer, the why could be for you, but it has to be deep enough that you could ride the waves of entrepreneurship. Chap chap.
