Jacqueline SnyderFounder and CEO of The Product Boss

Don't Put 80% Of Your Sales Here

18 Aug 2026 · 1 min

Watch on YouTube

0:37

In this segment of her YouTube video, Jacqueline Snyder warns entrepreneurs against letting a single sales channel—especially one they don’t control, like Amazon—account for the majority of their revenue. She argues that relying on 80% of sales from one source creates a fragile business that can be derailed by platform changes or policy shifts. Snyder recommends capping dependence on any non‑owned channel at roughly 40‑50% of total sales (no more than 60% in a pinch) and emphasizes the need to diversify revenue streams, build a strong brand, and create a business model that can shift between channels smoothly. The core message is to achieve a sustainable, resilient operation that isn’t vulnerable to the whims of a single marketplace.

Chapters

If you got 80% of your business coming from one sales channel and you don't control it, then you're kind of in a tricky situation. So what we really want to do at this point is find where you can diversify. How can you not be overly dependent, like more than 50%, maybe 60% max? I'm going to say I would rather you 40 to 50% be dependent on a single channel that you don't own. So whatever happens with Amazon or any other channel, you have a sustainable business. You've built the brand which can move. You've built the business which can sustain and operate and hold it, and you've diversified.