Accessory brands often sell the product instead of connecting with their actual customer: someone with disposable income juggling other life stress. The real work is understanding who you're talking to and meeting them where they are, not pushing what you made.
The thing that people miss is they make products to just make a product, but they're missing the connection in the end consumer. Something that we need to keep in mind is when you're selling accessories, because that is the category that we all fall under, it is not a necessity. When you're speaking to people that are lucky enough to work really hard and have expendable income and focus on accessories, you need to also look at the other stressors of their life. Who are we helping? If we're not speaking to people directly and meeting them where they are. The real focus 100% of the time needs to be the customer.
