Jacqueline SnyderFounder and CEO of The Product Boss

How "Girl Math" Shipping Makes You More Profitable

8 Jan 2026 · 1 min

Watch on YouTube

0:39

In this segment of her YouTube video, Jacqueline Snyder argues that offering free shipping on every order is suboptimal for e‑commerce profitability. She proposes implementing a free‑shipping threshold—setting a minimum cart value (e.g., $50) that customers must reach to qualify for free shipping. By positioning free shipping as an incentive to increase the average order value (AOV) from a baseline (e.g., $35) to the threshold, merchants can boost revenue and, assuming correct pricing, improve profit margins. The recommendation emphasizes strategic pricing and the psychological effect of “getting free shipping” to encourage shoppers to add more items to their carts.

Chapters

Do not offer free shipping on your entire website and do not charge people shipping for everything. What we really want to do, what we want to implement and create a strategy around, is a free shipping threshold. So what does that mean? That means if your average order value is $35, can you create a free shipping threshold of $50 to get them to raise their average order value and check out and add something more to cart? So we offer them free shipping as an incentive to spend more. Do you see how raising average order value or getting them incentivized to raise the average order value so they don't have to pay for shipping is going to instantly increase your revenue? And if you're priced right, it's going to increase your profit.