Jacqueline SnyderFounder and CEO of The Product Boss

How Much Should I Discount for Black Friday?

11 Nov 2025 · 0 min

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This content was created by Jacqueline Snyder. This content was uploaded by Jacqueline Snyder. This is a YouTube video titled "How Much Should I Discount for Black Friday?" created on November 11, 2025, discussing strategies for offering discounts to consumers, particularly focusing on the impact of different discount percentages on consumer behavior.

Think about yourself as the consumer before you think of yourself as the brand and think, well, what would get a customer to buy? My recommendation is that they are significant discounts. 10 or 15% is usually the offer we give people for opting into our email list. Not significant. It's a little bit, but not significant. I would say 20%, 25, 30%. Those all start to get into numbers that move the needle a bit more.