Jacqueline Snyder explains why creators should stop relying only on YouTube, podcasts, and social media. Email lists and personal e-commerce sites are the only truly owned channels. She recommends growing your email list through free resources or workshops to keep reaching your audience if a platform disappears.
All of us are building on borrowed land, right? Like listening to this podcast right now or watching it on YouTube, they're all borrowed channels. They're all rented, just like social media as well. I could tell you to subscribe. I could tell you to follow. That's all great. But what really is the thing where if we're going to stay connected is like, let's say I have a link and I'm like, hey, get this freebie or come to my workshop and you sign up for it. Now I've connected with you. I have your email address. That's the way we can communicate. What's not rented is your own e-commerce site and your own email list. If we only have rented channels, then we're kind of going to be dead in the water if you don't make the shift. So that's one of the things that you're going to think about. How do I continue to grow a list so that if anything happens, I've got people to send it to?
