How to Make More Sales in January (Using Only What You Already Have)

Have you heard about the J months? Especially if you're a product based business owner. So the J months are notoriously the slow months. January, June and July. Hence Christmas in July. Because Jeff Bezos and Amazon decided, hey, we need to sell more stuff in July. And this is how we do it. We call it Christmas in July. So yes, we are about to roll in to a J month, January. And it does not have to be slow for you. In fact, you can create consistent sales, you can make sales every single day and it can be a highly profitable month for you. And that's what we're going to dive into in this episode, how you can have a profitable month without adding anything new to your business. Hey. Hey. Welcome to the Product Boss podcast. I'm Jaclyn Snyder. I am your go to business expert and mentor and all things product based business. So it doesn't matter what you sell or where you sell it, if you make and sell physical products. And you could be selling them anywhere, like Amazon, Etsy in person, markets online, direct to consumer, wholesale on marketplaces. The business strategies that we teach you in these episodes works across platforms and across categories. So you are are in the right place. The other tip here is that we teach you how to sell more products, make sales every single day without needing a following. Yes. You don't need social media and without spending a single cent on ads. So let's dive in. Something I've been saying for the last 20 years is you can't reinvent the wheel, but you can redesign it. One of the biggest mistakes that I see product based entrepreneurs make is always making new things. Making new things, Right? Maybe you were known for necklaces and now you're like, I'm going to create toe rings. Or you were doing T shirts and you've decided, now I'm going to add bath bombs. A lot of times I see this in the early stages of business because business owners think, well, if this thing isn't selling and working, let's make something else. Or I see entrepreneurs get into this mode of the creative hustler or treating their business more like a hobby and they want to just create lots of new things. Now, the next level strategy, the strategy I'm teaching you in this episode is this idea of obviously you know this if you've been listening to the show, but this concept of being known for something and then how to grow your business with that. So the most successful businesses out there are ones that get to be known for something, a product category or an actual product that they get to Scale and grow. So what does that mean? That means if your business isn't making the money that you want it to be making, it doesn't mean you need to be making more things and selling more things. You have to be refining your product. So a lot of times when you start to make other things and think, okay, if I just throw spaghetti at the wall, that's gonna be the thing that sticks, versus the businesses that I've helped get to $1 million in their first year of business, actually focused, and they sold the same thing or variations of the same thing consistently, week over week, month over month, that got them to $1 million, which is $83,000 plus months. Yes, $83,000. So if you're listening and you're already in that realm, or maybe you're getting close to it, you're scratching it, right? And you're getting those $80,000 a month, $200,000 months, you know that at this stage, you might even need to refine again or look at what's selling. But if you are not there yet, if you're on your way to your first $10,000 a month, or your first $30,000 a month, or your 1st $50,000 a month, the fastest way there and the easiest way there is to be known for the thing that you sell and just to update it for the seasons. So what does that mean? That means there is no reason for you to reinvent or create anything new in January. In fact, you already have the data. And if you listen to the episode before this one, you already have the data that's told you what customers want. Now, the caveat here is, if you sell something that's very seasonal, examples for people would be, I sell Christmas ornaments or Christmas decorations. Right. Of course, in that way, we want to start to adapt and adjust and figure out how your business can sell year round. Hot tip. You can sell Christmas ornaments wholesale in January and February and start to ship them at the end of the year for retailers. Or you find wholesale boutiques that sell ornaments year round. Think gift shops in hotels, anywhere with tourist destinations. So before you say, this isn't going to work for me, I want you to get creative. I want you to think, where is it? The holiday year round? Okay, now we do know that some seasons are better than others. That's fine, too, because what I like to say is, I want you to 1x your slow months and 3x your busy months. What does that mean? 1x means you make enough money to hit the profit margin that you want to Hit and, and to keep the lights on, right? So let's say you're like, I want $5,000 a month to run this business. Great, $5,000 a month. If it's, I need $30,000 a month to run this Business, great, $30,000 a month. But when it's your busy season, which is the 3x months, that's where if it's normally 5,000, maybe you're generating $15,000 a month. If you're normally at 30,000, that maybe you're generating $90,000 in that month. Does that make sense? So, so what you have to think about with your months, every, every month of the year, some of them are going to feel like plateaued and some of them are going to go up. They're going to be high, right? They're going to go up, up, up. So if we stabilize in the slow months and we really maximize our sales in the busy months, that's where you see your profits start to rise. There's no version of business where every month goes up, up, up, up, up. It can if, like, you hit a massive wave right as your business goes. But, but even big businesses will always have slower months. Again, back to Christmas in July. Amazon created Prime Day in July to get people to buy in a month that they normally don't buy. Makes sense. Okay, so today we're going to talk about a plan as we move into January and beyond where you can keep growing your business with the products that are currently selling. So I want to read a message that I just got from a student this weekend. And I'm recording this Black Friday weekend. Okay, so it's Sunday of Black Friday. Obviously it's for the future, but this is in real time. A text I got. So this is from my student who I've worked with last year, has taken time off because she was pregnant this year, had a baby. She sells soap. She sells goat's milk soap. So I'm going to share this with you because it does not mean that you have to have some crazy Shark Tank idea or something so incredible or fascinating or artistic or extraordinary or extraordinary to be successful. You can sell goat's milk soap. But the thing that she did, and this is Rachel of Falcone Farms. What Rachel did, and she gave me permission to share this with you, is that she figured out how she could stand out in the market selling soap. Selling goat's milk soap. And she did this in my program. So I got this message. I love it. She said, how to share a win. Last year, I put certain things on sale on my website because I wanted to make people happy with the sales. This year I planned my sale around what worked for me and my business and what inventory I wanted to move. Last year I was also worried about being annoying with my emails and social media posts. This year I said eff it. And people love what I'm selling and I'm doing a service to them by keeping them informed and updated. Right? So she really blasted through some mindset stuff so far this year. My only problem is that I've sold out of a ton of my inventory. I've sold out of a ton of my inventory is what she said. I have 20x my sales and my Black Friday sale isn't even over. And I planned ahead and was able to run this wholesale while hosting Thanksgiving with an infant. And by infant I mean literally like a two month old baby. I'm giving full credit to you and your programs this year. I'm so thankful for you and your help and your guidance. Thank you so. And then she also said, this is about the podcast that I started listening to the Product Boss podcast in 2019 when I was fresh new mom, feeling lonely and a bit lost with business. And never in a million years would I have dreamt that I would've be coached by you, let alone be on the podcast. Cause she was a guest on the podcast and have a business that is thriving like this. So thank you. Okay. I love these messages and if you want to send me them, please do on at the Product Boss on Instagram. I love them. And I'm going to have Rachel come back on the show. But I'm telling you this because SOAP can sell year round, but SOAP might sell better in certain seasons. So how does Rachel and how do you continue to sell your products throughout the year? How do you get into January and think, okay, I still want to sell? Now the way that I teach here at the Product Boss is that I teach you about multiple sales channels, right? And we call them sales engines because I want your business to run without you. Sometimes there's markets, right? Like you'll go to a market, sometimes there's wholesale, which is a better, a better way of selling. And you can sell out of season. So for example, when we go back to seasonal products and I coached Brooke of be happy on this as well and she's a coach in the collective, so it's just all amazing and full circle. But Brooke sold knit hats, okay? Two styles of knit hats for kids, infants and adults. They're made out of wool, like with Pom poms. People don't wear those knit hats in the summer. So when we really started to think through her entire year and what to do in each month, so going back to those 1x or stabilize your slow months and 3x your busy months, sure, for her, in January and February, people were still wearing hats because it's still cold and freezing outside. But during the summer, it was harder to sell direct to consumer. So that's where she really built her wholesale sales and that's where she went into production. So she just kind of coasted, really built out wholesale. And then also you can sell into different climates. So for example, our summers in the States are winters in Australia, for example. So we really get to start thinking bigger on a more global scale. Okay. Getting outside of the mindset of feeling stuck. So let's jump into mindset really fast, okay? Instead of thinking what's not possible or all of the, like the walls you're putting up and all of the guardrails and all of the things that are just kind of keeping you in this box of this isn't possible. And this is how it is. What if you lifted the lid? What if you stepped outside of the box? What if you just asked yourself, what if? What are the possibilities? Let me get crazy. Let me come up with a whole bunch of ideas to think. How could I sell more of my products in a month that doesn't make sense to my products. Back to Christmas ornaments. Okay, I just gave you a couple ideas. Sell wholesale. Try and sell ornaments to tourist shops. Get creative. And this is what I do every single day when I'm coaching my students, right? Whether I'm coaching my one on one clients, whether I'm coaching in the collective, whether. If you're in the sales accelerator and you're going through the first six weeks with me live coaching, right? This is the power of, of being coached. And I know you're pulling it together from the podcast, but the other idea here is like, what would it be like for you to be supported and think through your products in different seasons? So I want you to think about your best sellers from the season and don't retire them, don't give up on them. But think, how do I refine it? How do I either refine the product or how do I refine the way that I'm selling it, Right? So how do I either update the product to make sense to the season or how do I sell the same products but in different places that make sense going back to it. So let's say You're a candle business. A candle business might update the sense for the spring or update the sense for the new year. I mean, we're going to go into February, which. So think about that. In January people are going to start to buy Valentine's Day all the way, like mid January. They're going to start to plan for Valentine's Day. You're going to start to see ads right after that new year, new you. Then it's going to be like love is in the air. And come by the thing that, that shows the person you love them, that you love them. So you can really think about your marketing around that. The other thing you can do is think about scents, flavors, colors, things that make sense in the new year or where you're selling them. So when you're thinking about where to sell it, you get to think in a couple of ways as well. So I'm just going to give you some tips from my years in the fashion industry. So in the fashion industry, immediately after the new year, a lot of wholesale markets kick off. So I would fly to New York and it would be wholesale markets for the fall of the same year. When we, I think it was 20, 20, 2019, we flew to Dallas Market. It was like January 5th where I was speaking on stage at Dallas market. And at that point people were selling immediates for the spring and they were selling for the future, which was Christmas ornaments. When people were selling in January, the next Christmas or fall or winter. And so what I want you to realize is that there is this ecosystem of sales happening all the time. There's direct to consumer in the moment and then there's wholesale for future times. I have a student right now who's working with a major, major corporation that is working on bringing her products to market that it's going to take about a year to get it up and going. So you're always dabbling and you're always in business. So I want you to get creative. But what am I selling? How can I adapt it to the season? Or how can I find the place to sell to in a season that doesn't normally make sense? Because they don't need it in that moment. Or maybe they do. So it could be this other idea of selling to a hotel, to gift shops, to museum stores, to places where there's tourists and visitors. That's the idea that I want you to have here. Let's get into the steps. So step one is really figuring out what is selling what sold right with actual data. If you've listened to the last episode we talked a bit about this, but I'll go over it again. Look at your best platforms, whether it was in person markets or your Shopify dashboard or your Etsy dashboard or your Amazon dashboard. Wherever you're selling, I want you to go and look at the data that it's giving you and figure out what sold best. What are my best sellers? Sometimes, you know, when I coach on this, entrepreneurs feel like they're like, I have a feeling it's this or they have their own self preference of the thing that they like the most. But when they actually look at the data, the data reveals something else. So looking at your orders and I want you to look at it and find your top 10 products, the top 10 things that sold best. You could focus on the top three, but look at the consistencies, like say there's a consistent pattern to a color, a flavor, a smell, a category, a type. Okay, so maybe you're like, I sell really well with sweatshirts. Amazing. I sell sweatshirts really well that have graphics on them, that have wine. Wine culture. I've coached on this. So wine culture is, you know, the thing. They really love the shirts. I sell them in pink, blue, black, white. But black and white sell the most. So what data did I just figure out? Sweatshirts, words on it that have to do with wine culture, Black and white. Do you see where I'm going here? So that's really what you get to pull from this because your customers have already told you what they want, they've already told you what they're willing to buy. I'm going to give you some examples for other types of categories. So going back to candles, candles are easy. That's why I always bring them up. Because candles are an easy thing to talk about with a single product and variations. But candles could be, these are the holiday scents that sold. People love these scents. You can see if there's something interesting about them. I had a student that said that she sold a candle snobs, right? Scent snobs. So people who had really sophisticated scents. I have another student that sells candles that have their unisex scents. So they're very calming, they're not too flowery, they're not too fruity, they're very unisex in the scents and even in the jars and the vessels. So really what you can do here is you can look at what you've sold, what the scents are, and then ask yourself, can I keep selling the same thing in January? Can I make them an offer they can't refuse? In January with it. Sometimes it might even be that you do a sale, right? You're clearing out of old inventory. That's another way to move product in January. Or you might say, I'm going to update it. People love seasonal sense. What does January bring? What is February bring? I bring up February because in January you're selling for February. So again, you might come up with the love wine or something with rose in it. Or if it's a new year, you might put a sticker on it that says new Year, new smell. Right. New year, new you. You get to really figure out what makes sense to your customer. Let's say you're selling kids clothing and you look at your best sellers and your bestsellers are kids Pajamas and holiday Pajamas did really well. Okay, so you can ask yourself, well, they need new pajamas. They're not going to wear their Christmas jammies anymore. So how can you sell them new updated pajamas for the new year? Or maybe before the seasonal time where, where maybe it's not pajamas, but they bought a lot of T shirts for their kids. You really get to think, well, what are the T shirts that a customer would buy in January for their kids? So think about it. January, what's happening again? There might be new sayings, new words. Again, if this was happening in a time of back to school, it might be back to school. It might be a season change where people are moving their kids out of long sleeve shirts into T shirts. So you want to think about what the customer is doing, what they're thinking, what they're believing and what they're pre buying or buying in the moment. Another thing to think about is bath and body. A lot of you I know sell balms and oils and skin care and all sorts of things so we can sell them. And maybe you do really well with your seasonal scents during the holidays. Well, how can you create a kit or a bundle that's like a new regimen for the new year? It could be a different scent. It could be your best selling scent. And then you could think, well, how do I make it work for them in this moment? So it could be winter blues. How can we beat the winter blues with this warming scent on your face? Or did the holidays beat you down? This is the way to rejuvenate in the new year. So this is really this idea where you get to get creative, creative about the product you're selling, where you're selling it and how it makes sense to your customer. Here is where I see resistance come up. A lot of times I Notice that people start to not have self trust, step away from what they feel in their gut into thinking that someone out there knows something more than them. This is why we do so much work at the product boss with this product market fit and knowing who your ideal customer avatar is. Because when you truly know who your ideal customer avatar is, you can create the right product product for them in the right season. So if you're feeling a little bit of resistance here or you're unsure, just note this as a point of saying like your business is pointing an arrow to you being like, hey, this is the part you get to work on. This is the part that needs a little bit more of your attention. If you can't come up with the ideas like I do, where I'm just kind of rolling them out and saying, try this, try this, try this, it's because you're not paying attention to the market or you don't know your customer well enough, that's not a problem. It's just a highlight. You and it's something that you get to work on. If you feel super confident, amazing, then you, then you know your customer and you get to figure out what can I say to them, how can I market to them, what can I sell to them in this moment? And then my friends, for all of you, you just gotta take action, right? You show up as the kind of business owner that takes action because you are a marketer, you are a seller, you are all things in your business most of the time, unless you've got a team. And so we really gotta think, how do I keep making sales? And here's something that I want to remind you of. One of the things that I teach people is, yes, you can go find the new customers a hundred percent, but how do you sell more to the people who have already bought from you? Because the people who have already bought from you are actually your best customers and they're more likely to buy from you again. There's some stat, I don't know it by heart right in this moment, I might mess it up. But let's say it's like 80% more likely that a customer who bought from you will buy from you again versus trying to get a new customer to buy from you, which might be closer to 5%. Okay? So those stats are massive. So this is what your customers need from you. They need you to tell them what to buy in this moment and why, okay? They just want you to tell them what to buy. They don't want to figure it out. You don't want to imagine that they're guessing it or thinking about your business. Nobody's thinking about your business as much as you are. So in this moment, when you roll into the new year, think about, if they bought from me once, they will most likely buy from me again. It's just my job to tell them what to buy and. And why in this moment. So let's get into step two, which is this concept of repositioning the product, right? Not reinventing it, but repositioning the product. I've already talked about this in a few ways, but we're going to dive into some more examples. This is where your marketing brain gets to meet up with your CEO brain and create strategy as well as creative ways to get people to buy. So customers are not shopping holiday gifts anymore. They're not even shopping for the holidays, right? They've saved, switched into another mode. It's like, go mode. It's. It's this time of year where people are like, they've got their resolutions. I'm gonna lose weight, I'm gonna work out. I'm gonna go to sleep, I'm gonna eat better, I'm gonna talk to my husband more, whatever it is. And the deal here is that as they switch into this new year, they're switching out of gifting mode, they're switching out of comfort mode, and that kind of like, cozy, stay indoors feeling. And they're moving out of their houses again, right? Cause it's this movement, like January brings upon this feeling of like, let's go, let's go, let's go, let's do this. Let's figure out the new version of us that gets to step into 2026. So what we move into is this idea of action. We move into this idea of energy, of health, of improvement, and really this idea of fresh starts. So your job is to take what you already have to sell and just reframe it to make sense. So let's go over some other examples of product categories that you can reframe to make sense in the new year. So going back to candles as an example, right? Reset your home for the new year. It might be how I write my New Year's resolution. So imagine creating a piece of content or an email that's like, I like to create my resolution or 12 things I'm going to get done this year, right? Thinking about a habit or, or something that people will do and then how they could light a candle and make it a ritual. Or they could be like, it's a fresh new year. Let's start with a fresh new scent so you could think about marketing in that way. Another thing could be jewelry. So for jewelry, it's like 2026, set your intentions or how you could have your 2026 glow up. So if you felt like this, moving into this, or maybe people are looking to get a new job and you're showing them how to style with your jewelry and it's like, okay, you want that new job finally, let's get you dressed in that way. So again, think about a way that you could creatively solve a problem or make sense in the new year for your customer. Wellness. Really easy, right? Your January restart. So anything to do with wellness, health, fitness, it's a much easier time of year for you because you just have to match it up with what people are already doing. Clothing, you can keep going with cozy layers because people are switching out of all the the reds and the black and the sparkle. We've moved out of Christmas, we've moved out of New Year's. They still need warm clothes, but they're looking for something that isn't as seasonal as the stuff that we wear during the November, December months. Home goods again, it could go back to freshening up your space or a redo or how I spruce up my kitchen for the new year. There's so many different ways you can bring this in. And then skincare, it could be start a new routine that feels good to you. Or maybe people are deciding that they're going to get rid of all their toxic products and now they're going to buy yours. So you really get to market to that. And I want you to think about it in this way. Marketing is just translation. It's translating the product you already have into the new season, into matching it up with the customer. We're going to hit January, we're going to roll into super bowl and super bowl ads. Treat the super bowl and the super bowl ads as your best marketing opportunity to think about all the different products that they sell people. When we've got guys watching it and women and people watching it just for commercials and all the different people that sit around and watch the super bowl, the marketing has to make sense for all different people. Back in the day, it used to be, you know, beer commercials and like, very specific to men and men's products. But then they realized that there was a huge percentage of women watching it. So Kim Kardashian even marketed skims during the super bowl at one point. So really think about that because that's another good thing to look at if you're going to do some marketing research and figure out how you could market at times for different customers and in different seasons. So step three is your big takeaway from this episode. I want you to create January ready offers using the products you already have. Now that doesn't mean that you don't update them. So again, if you're pine scented candles, then you might have to come up with a new scent for the new year. But you're still selling candles. We're not moving on and selling them scarves or room sprays, right? You can still sell them candles. So I want you to think about three offers that you can make in January using the products you already have. You may just need to reimagine it, redesign it, reinvent it in some way for the season, or you really just thinking about where you're selling it. So reimagining where you're going to sell it and then just matching the marketing messaging to it. So ways you can do this is you can create bundles, right? You can come up with bundle offers. You can create offers that just straight connect. Kind of like what I said, New year, new space, new year, new scent. Seasons are changing. Buy this new shirt, right? You really get to think about what that is. So a Winter Wellness Reset bundle or Self Care Sunday set, the Cozy Home Starter Kit, these are other ways that you can start to create bundles and offers that make sense. I did this with one of my students that she sells flea and tick spray for pets as well as for the home. And so what we did is instead of just selling the single bottles, we started to talk about it as a of part apartment packs, as house packs, as outdoor packs. So we started taking all of her products and selling more. Her average order value jumped from like 24 to 85 just because we phrased it in a different way which met someone's need. I have an apartment, my dog has fleas. I'm going to buy the apartment pack. It's going to help me with my problem, right? So you really get to start to think. So other kits and bundles you can create are Everyday Jewelry Bundle or the Aromatherapy Restart Kit. So think about offers you can create with a single products, how you can meet it with marketing or bundles or kits that you can create. Okay. And I want you to come up with three. Instead of having to create everything new, you really get to think about how do I bundle or how do I reimagine it for the season. So going back to previous episodes, what this will also do and by creating bundles and kits, it's going to raise your average order value, which we've talked about in the past. Because if we get the customers buying from you to spend just a little bit more, you will see your sales go up. Right? So we've talked about bundles, bestsellers, we've talked about average order value. A lot of this I talk about often because it's so important. It's so important to incorporate it. And it's also really important to take the data that you already have and move it forward into the new year and then make offers. Okay, so making offers is really important. How do people know you exist? How do people know what you have to sell? Well, you're creating an offer and you're emailing them. If you're on social, you're posting it on social. If you're doing an in person market, it's front and center. You're telling people, this is the offer I have for you. You're making the connection. And finally, step four, I want to give you a simple four week plan to promote these products. Okay? So in the first week of January, and this is something that I do, you, if you've been in my bootcamps or challenges, we talk about this. On day five, we start to create a 30 day plan of what to promote and market every single week. Because if you're not talking about it, no one's buying it. Okay, if you're not talking about it, no one's buying it. You have to create an offer and connect it to your customers. So let's talk about what you can do in these four weeks of January 1st one is you can create a new year. New you. Reset bundle, reset offer. Really? In that first, in that first week, think about Happy New Year. Here's something new for you. We love new. Here's something new. In week two, you can promote your bestseller. Just make sure your bestseller matches the season, right? Market it together. The third week, you can create a bundle or an offer. So you can take your bestseller. You can make it make sense to the season and sell a bundle. That's the offer you can make in week three. And in week four, you can promote an entire product category. So what does that mean? It might be like shop, all customers are loving. Check it out, right? So that means like let's say again, you're a jewelry company, you might draw focus to necklaces. A jewelry company, you might draw focus to bracelets. So what does that mean? Week one, you're promoting to the new year and making a connection. Week Two, you're talking about your bestseller and just driving traffic, even if it was just like our best sellers shop our best sellers shop our customer favorites. That's it. It could be as simple as that. Week three, you're going to create some bundle or offer or kit, something that you can buy. And week four, you can create a shop all of a certain category, okay? And that's four weeks of promotions. Four weeks of things for you to market, four weeks of things for you to email, four ways to get sales. Because every time you create a new offer and a marketing messaging, you're going to drive sales, okay? You are going to drive sales. And the more you get into this rhythm of creating these weekly promotions based on what you're going to sell and matching it up with the marketing messaging and the product and the fit and all of it, and that's when things are going to start to feel more consistent. Sales are going to roll in. You're going to start to realize that you're not sitting passively just posting on Etsy or posting on Fair and hoping someone's going to find you or feeling like you have to go to market to make sales or that like every effort comes on you. But when you really get to start to plan ahead and think in this way, then you start to see that this planning and this strategy and this promotional strategy is, is the thing that's going to drive sales. And this is how you're going to have your best January yet. Okay? Because we're planning now, we're creating the promotions now, and then you get to market it. If you're thinking, well, I don't have the customers, I don't know where to sell, then, my friends, you might need a little bit of extra help, which is totally fine. I mean, that's why we're here. So if you want to book a call with my team, I'm just going to tell you it here. My team is offering alignment calls and strategy calls where we're talking to you and seeing if we have a program or something that will fit with what your needs are. So if you want to head to the productboss.combookacall, it's the productboss.combookacALL. and you're interested in seeing how the product boss can help you accelerate your sales, make promotions easier, create the marketing, then I would tell you book a call with us to see how we can support you in one of our programs. It could be the collective, it could be sales accelerator, it could be the Product Boss Academy or Another way that we can work together. So if you're like, gosh, I really wish that I could get more coaching and more help and this feels aligned for you, book a call. But my ask is if you book a call to show up for your call. Okay. If you book the call, show up for your call. My team is spending their time away from their family and their kids and their own businesses to be on calls with you to see how we can support you in growing your business in 2026. Of course, you can always change or cancel with notice, which is so greatly appreciated. But if you're gonna book that call, book it because you're taking it from one of our other listeners or potential students. All right? Okay. So I want you to say this. January is for product bosses that know what they're known for and they sell more of that. Now, January will not work for people who try and reinvent and start over or come up with new ideas and throw spaghetti at the wall. Your business is your mirror. So if you're feeling gaps in your business, just pay attention to all of this and say, well, what do I get to fix? What can I focus on? What is ready to grow? I just want you to stop overcomplicating it all. It does not have to be this complicated. It could be so much more simpler. And so here's the deal. You do not need more products. You just need to focus. I hope this episode was helpful. I cannot wait to roll into the new year with you. Make sure that you are following the show. That means subscribing to the show so that every week, wherever you listen to your podcast, it. It shows you that there's a new episode. And if you're listening on YouTube or watching on YouTube, you make sure that you subscribe, like, leave a comment. I love to read them. We will drop links in because if you're watching it on YouTube, come follow us on the podcast. If you're listening on the podcast, guess what? You can watch the whole video on YouTube. And if you have wins like the ones I shared from Rachel, please DM me on Instagram at the product boss. I can't wait to connect with you, and I'll see you in the next one.