How to Make More Sales Right Before Christmas
In this short video segment, Jacqueline Snyder explains that the Saturday before Christmas—dubbed “Super Saturday”—is one of the busiest shopping days, marking the last full day before the holiday workweek when consumers scramble for last‑minute gifts, food, and party supplies. She argues that this peak shopping moment is an ideal opportunity for retailers to promote gift cards, positioning them as the perfect solution for forgotten or last‑minute presents. Snyder illustrates the tactic with a concrete example: sending a timely email on Christmas Eve or the morning of Christmas offering a gift‑card purchase for those who realized they missed a gift, framing the approach as clever, stand‑out marketing that can capture impulsive holiday spend.
