Jacqueline SnyderFounder and CEO of The Product Boss

How to Set a Standard of Momentum

3 Mar 2026 · 1 min

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In this solo talk, Jacqueline Snyder defines a "standard" as a weekly, repeatable commitment that must be fulfilled regardless of motivation. She argues that business momentum doesn’t appear on its own; CEOs must deliberately create it by identifying and consistently executing repeatable actions. Using a snowball metaphor, she illustrates how an initially static effort becomes a growing force once someone pushes it, leading to larger and larger results. The ultimate destination is a revenue goal, but the path to it is built on disciplined, motivation‑independent standards.

Chapters

A standard is a commitment to a repeatable action that you can take weekly. It doesn't matter whether you feel motivated or not. This episode right now that I'm recording is in the middle of the holiday season and it's 11:30 at night. It doesn't matter whether I was motivated or not. It was a standard that I got to get done. So you got to really start to think, what are the repeatable actions I'm going to take in my business so that I get the momentum, so that I grow? If you're waiting for the momentum, it's never going to come. You, especially if you put on your CEO hat, you get to create the momentum. You see a snowball sitting there and it's just sitting there. Okay, well it's never gonna move unless somebody moves it. Now imagine taking that snowball and it's a cartoon and someone's pushing that snowball down the hill and that snowball gets momentum and it starts to grow and get bigger and bigger and bigger. That's what you get to do. You're the CEO that's going to create the momentum in your business. And the goal, especially a revenue goal, that is the destination. That's where we're going.