If I Pivot, Will I Lose Everything? Coaching Through Scarcity to Self-Trust
Jacqueline Snyder coaches a six-figure maker paralyzed by the fear that moving sales online will destroy her in-person market revenue. Using the "Then-What?" ladder to dig past surface fears, Snyder reveals how scarcity mindset rooted in childhood conditioning blocks pivots and scaling. The antidote isn't certainty, which is impossible, but self-trust: the ability to take small steps, adjust, and survive setbacks.
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Have you ever had the thought, if I change what's working, I'll lose everything? I know I've had that thought in the past, which is really a scarcity thought, but I just got off a call with a coaching client and she said if I do more online, if I actually get my sales working online, I feel like my in person shows will tank and will lose everything. So if you've ever had thoughts like that, not the polite version, but the real version, like those thoughts that are happening deep inside your head that maybe you wouldn't say out loud, the version that lives deep in your chest, that idea that if I change what's working, it won't work, maybe I'll fail and I'll lose everything. So if you've ever felt that way, this episode is for you. Because that sentence sounds like a business sentence, but it's almost never about the business. It's about safety, it's about judgment, it's about worth, it's about the part of you that learned, don't rock the boat, don't disappoint people, don't get it wrong. And so today I'm going to coach you through that fear, exactly how I do this with my clients so that you can move from I'll lose everything if I pivot or the bad things are going to happen to I can trust myself to pivot and figure it out. Welcome back to the Product Boss podcast. I'm your host, Jaclyn Snyder and this show is for product based business owners who want more sales, whether you sell on your own website, at markets, wholesale, Etsy, Amazon, or a mix of all of it. And today is a coaching style episode where I'm coaching you, the listener. I'm going to walk you through a pattern that I see all the time. And the pattern is scarcity, fear disguised as being responsible. And just a quick note, because it matters. I'm not a therapist and this isn't a mental health treatment. And this is business coaching through the emotional reality of running a business because you're human and you're running a business and we have these big beautiful brains that have all these thoughts in our heads that are really keeping us stuck. And this is the breakthrough. I used to think that growing my business, getting to my goals in business, that that would come from strategy. If I just did more, if I knew more, if I hustled, I would have that breakthrough of what I wanted. And what I realized was before those breakthroughs could happen, before those level ups could happen, I really needed to focus on Myself, my own thoughts, my limiting beliefs, the things getting in my way. And so you might be thinking, you know what, that sounds pretty true for me too. And you're not alone. So if you're ready, let's go. Okay, so here's the setup. I'm going to change and blend the details a bit because I don't want to talk about this client specifically. But I was so super, super inspired by her today because the pattern that I saw in her is real. I just got done with a five day challenge, our bestseller secrets challenge. We had 7,000 people register and I was so blessed to work with thousands of them live. And what I saw over and over and over was this pattern of limiting beliefs, this pattern of negative self talk, this pattern of fear, fear of failure, fear of success, just fear getting in the way of what our real potential is. So this client that I spoke to, she is a six figure client. She's a six figure maker. She started working with me inside of the product boss sales accelerator back in the day when she was just making out of her barn and making the product and hustling and selling, you know, a few hundred, a few thousand dollars a month. Well, we've started working together again and she's at that six figure mark. And I've got to tell you this, every level up, whether it's your first sale, whether you're getting your first $5,000 a month, your first ten thousand, eight thousand, hundred thousand dollar month, every part of that requires a level up and your mindset. The thoughts that you're having are going to come in and get in the way at every stage. So you're not alone. So this maker, they have a product that sells, they're super talented, they've built something real and about 80% of their revenue comes from in person shows, right? Those markets, events and pop ups. But the thing is that the shows work, but the shows also take so much from her. They're physically exhaust, exhausting, they're emotionally exhausting, they're logistically exhausting, they cost money and they take her away from her family. So they're at the point, this client of mine is at the point where they're like, I don't want to waste my life on weekends at markets all the time and packing and loading and the setup and the tear down. They want to grow their online sales, right? They want their business to grow where it's not completely reliant on them. So don't you think it's funny that the conversation where it started was I want Online sales. But I don't want online sales because it's going to take from my in person. Right. That's a scarcity mindset. That is a fear. And I love her. And this breakthrough that she had in this coaching session is what inspired me to bring it to all of my listeners. Because I think this is a conversation that we get to have. So they want a business that doesn't only earn when they're standing in a booth. They want more margin, they want more breathing room, they want more time, they want freedom. When I asked inside of the challenge, what do you all want? What's your vision for your life? Freedom was the core of it. They wanted financial freedom and they wanted time freedom. They just wanted freedom. Ultimately, that's why we started our businesses. Yes. And sometimes we back ourselves into a corner and we're like, ah. All of a sudden I don't feel free. Which is totally normal as an entrepreneur. But a lot of that ends up being internal. Right. This is internal belief of freedom. And then there's a fear that shows up. And it doesn't show up as fear, it shows up as logic. Our brains are like, no, no, no, no, no, no, this is real. This is real. My brain is telling me this is true. It shows up in a spreadsheet. It shows up as being responsible. It shows up as if I put more energy into online. If my customers all of a sudden start to buy online, then my show revenue will drop. And if my show revenue drops, here's the question. We won't be okay. And if we're not okay, I'll have ruined everything. So have you ever had a thought like that? The work that we did today in this session was, okay, what's your fear? Well, my fear is if I sell online, it'll take from my sales at in person markets. Okay, great. So then what will happen? Well, then I'll go to markets and I'll come home with a lot of product. Okay, then what will happen? Well, then I'll have a lot of product, but I'll figure out how to sell it. Okay, amazing. But what are you really scared of? What are you really scared of? So when you keep asking the question below the question, that's where we really get to dig into what's standing in your way. Because can she have a million dollar business as a handmade company? Absolutely. But first she's got to get out of her own way. So then this client said something like, if my shows don't work and I come back home and I've Got the product. And really her fear was judgment from the people that she loves. Judgment of. Did you do the responsible thing? Maybe you're irresponsible with money, Maybe you're irresponsible with us. And a lot of us are worried. We're more worried about what other people are going to think of us than even how we think about ourselves, right? You don't want somebody to think you're reckless, or you don't want people to look at you and say, that person's irresponsible. So on the surface, we're talking about the business model, right? Online, in person, wholesale, all the things. But underneath, we're actually talking about identity. We're talking about approval, we're talking about safety, we're talking about the fear of being judged, the fear of being wrong. Really, what all of our fears are is that we're going to be cast out of the village, right? We're going to be alone. We're going to let someone down. We're going to have failed. And for this client in particular, there was another layer, and we really bonded on this. They grew up with a narcissistic parent. So did I. And if you've ever had that experience or you've even just had a very highly critical parent, right, someone who's judgmental, maybe they don't mean to be. Maybe their feedback to you is like they're just trying to help, but it's like there's judgment there, or there's like, I'm doing it wrong and whatever they say is doing it right, you know, that trains you into this way of being. This trains you to attach your worth to your performance. This trains you to attach your worth to the outcomes. This trains you to attach your worth to being good and to not upset anyone, especially if you have a narcissistic parent, God forbid, right? And that's the world that I grew up in. So we were so lucky and so blessed in this conversation that we had this to bond on, because I shared with her, and I'll share it with you. Actually, I don't think I've ever shared this publicly. One of the times, like, listen, I look back at it now because I've now lost both of my parents in the last year and a half. And what I realized with their passing, especially my dad, who I had a lot of noise with while he was alive, was he was too once a boy that got damaged, that had his own life experiences that took him from that innocence to whatever he developed. And then he didn't know better when we were growing up. So I get to look at it from this place of empathy, okay? And unfortunately, that's hindsight. I've lost my parents. I look at them in a different way now. So if your parents are still alive, so blessed that you get to look at them and be like, oh, something happened to them. There was something that shifted them when they were a kid. And they just might not know how to get out of their way. But you do. You're here. You're listening to this episode. So with that said, I remember I was sharing with her. I was like, I remember a time. Because the thing is, especially with. With judgmental parents, narcissistic parents, it's like. And this is how I described it, I was like, I'm bad. Even though I think I'm being good, I'm in trouble. Even though I don't know what I did, I don't know what I did to get in trouble. And it wasn't about me. It was just like. It was just the relationship that we were in. It was just the person that was raising me. And so my brain got all sort of messed up, and I was like, well, maybe I'm just fundamentally bad. Fundamentally broken. Fundamentally just at the core. Because it doesn't matter whether I do good or bad or whatever. My existence is being criticized. My existence. I'm getting yelled at. Sorry if this triggers anyone's feelings, but I want to share this with you. So I was telling her. I was like, I remember this time, the first time, the only time I can really remember my dad telling me he was proud of me. And it was when I was in the kitchen cooking. Because what he dreamt of back then was women stayed in their roles, which was in the kitchen being wives, being moms, and men went out and worked. Which, hello, now you can see, like, the source of why I'm here and why I stand for women making their own money and freedom and just, like, the absolute abundance of women starting businesses. But I was like, oh, this is why you're proud of me. Not my straight A's at school. Not that I'm playing on the JV soccer team, not. Cause I got selected out of college into my first job. I will say, once I got into the industry and it was an industry, he understood. He was proud of me. But that was such a core memory. So when you're raised by being a parent like this, you're not sure, right? Like, you're not taking risks that could prove that you're not enough. And there's this idea of like, okay, well, am I doing this right? Am I doing this wrong? Like, am I left? There's just all this noise and all this mess. So when this client says, if I pivot, I'll lose everything, what this client was really saying is if I pivot, I might not be safe, I might be judged, I might confirm the story that I'm not good enough. The story that was laid out in front of them when they were younger, that really wasn't true, but it was internalized. And so that's why if you're thinking about pivoting or making a change or any part of your business, if any of this resonates, that thought that you're having can actually feel like a real life threat. Even when it's a smart strategy, even though you know, you're like, no, this is the thing, but what if I fail? What if I start the business? What if I invest in the program? What if I start that new product line? What if I do the thing, whatever the thing is, but you're like, but if I fail, then what does that mean about me? So let's name what's happening. So scarcity isn't just not enough money. Scarcity is your nervous system state. Scarcity is your body believing, if I get this wrong, something bad is going to happen. And sometimes scarcity comes from real experiences. Sometimes it comes from our childhood, what we've learned, what we've observed. Sometimes it comes from loss, sometimes it comes from grief. Sometimes it comes from our beautiful imagination just making things up. And if you've gone through any of this, and maybe you're going through grief like me, and you're going through it right now, right? Whatever it is, you're just going through it. You know, it can make everything feel less stable, and it can make you cling harder to what's familiar. Even what's familiar, even if it's exhausting, even if it's familiar and it's unsustainable. Actually, my mom said this to me back in the day, and it's an old saying, but she said if we all took our baggage, if we all took our baggage out to the street and we put our baggage in the street, we're like, hey, I don't want this anymore. Like, you take it, you take my life experience, you take my baggage, you take this bad marriage, you take this terrible job, you take my problems, I'm gonna put it on the street. And you could pick up anyone else's baggage, you know which one you would take. You'd go back to your own. Because the unfamiliar feels so much more unsafe than what we know. We're so much more comfortable in our own suffering because we know our suffering. We're so much more comfortable in our own pain because we know our pain. So we would rather choose that than the uncomfortable way of being, which would be choosing something different, choosing the unknown. But we know the unknown might actually be the better thing. So your brain, your beautiful, amazing brain is always going to tell you, okay, careful, don't take the risk, because your brain is here to keep you safe, right? We gotta keep everything exactly the same. But guess what? Since this is a business podcast, businesses don't grow by never changing. They grow by evolving. They grow by evolving in strategy. They go by evolving in team. They go by evolving in the owner's mindset. So when the work becomes how do you evolve without abandoning yourself? Or how do you pivot without triggering the I'm safe? How do you make decisions from self trust instead of fear? And here's a big thing I want to say. Okay, this is what I want to say. A lot of entrepreneurs confuse certainty with safety. They think if they could just be certain this will work, I could do it. Okay. Have we learned nothing from life? Nothing is certain, right? Actually, I was reading this book and the only certain thing in humanity is uncertainty. I forgot the book I was reading. But it's imagine you on a people mover. Like, you know, at the airports, the people movers, and imagine you, but you're kind of staying and the people mover is constantly moving below you. That is the most certain thing you can be. You exist and everything keeps moving around you. That is our life. That is being a human in this world. But here's the thing. Certainty is not available. It's never going to be available. Not in business, not in life. It's just not true. And you're like, oh, yeah, you're right. So the goal is not certainty. The goal, which has actually been a massive lesson that I've been learning over the past few years, the goal is self trust. Self trust says I can take a step, and if it doesn't work, I can adjust, I can pivot, I can change, I can recover. I can figure it out. Because I want you to just pay attention to your life. I want you to pay attention to all the things that got you here. You may not trust yourself, but I want you to reflect back on all the things that you've walked through in this lifetime and realize that you made it through. You got here today. And so trust yourself that you can make it through anything, that you can figure it out. So today I'm going to coach you the way that I coach this client. And we're going to use a few tools. So if you're ready, buckle up because these tools have been really helpful to me and I'm so glad that we could use them with my clients and that I get to bring it to you here on the show. And once we do incorporate these tools and you have a little few tools in your tool belt, then we're going to install a self trust statement so that you can actually believe in yourself. So as you listen, I want you to pick your pivot. Not a giant pivot, just the one thing that you've been scared to do. Okay? So if you need a moment, pause the show, take a second, maybe you want to journal, but I want you to really think, okay, what is the thing that I'm scared to do? But I need to do it, or I want to do it, or I'm blessed to do it. But think of that big stretchy thing that's a little bit scary and I want you to write that down. So maybe it's moving from mostly shows into online, right? Maybe it's raising your prices, maybe it's stopping making something. Maybe you're like, I'm gonna get rid of these products and really lean into my best sellers and what I'm known for. Maybe you're gonna start selling wholesale, you're gonna change an offer, you're going to invest in a program, you're going to hire a team member. So think of that thing. And now just pick one for this exercise. And I want you to keep it in your mind while we walk through this. Okay? So here's the coaching moment. When a client says, if I pivot, I'll lose everything, I don't argue with them because you know, your brain's just gonna be like, nope, nope, nope, nope. That doesn't make sense because it's gonna respond to the debate, it's gonna respond to safety. It's just gonna be like, it's gonna call it out. So instead, I wanna slow this down and we use this ladder. And this ladder is called, then what? Okay, I didn't invent this. This exists out there. Then what? So you take the fear sentence and then you keep asking, well, then what? Until you hit the real fear. So you ready to do it? Let's go back to this idea. If I do more online, my shows will tank and we'll lose Everything okay, so then I say, okay, so let's slow down. So your show revenue drops, then what? And so the response was, well, then I'll have less income. Okay, okay, cool. All right, so you'll have less income. Then what? And then they say, well, then this is an example, right? Then we might not be okay financially. All right? Okay, okay. So if you're not okay financially, then what? And this is where it starts to get real. They say, well, then my husband will be upset. Then we'll not be able to pay our mortgage. Then we're going to have to move, right? Then maybe it's the husband. It's like, then he's going to say, I told you so. And so I said, okay, so let's just go back to the reflection and feeling judgment from a spouse. Okay, so if he thinks that you are irresponsible, then what does that mean about you? So you might pause, you might think, okay, because I've gotten. Then what? Then what? Then what? Then what? And then you're like, well, this. Okay, so then what does that mean about you? Because now we're not talking about the shows and we're not talking about online and we're not talking about the products left over. We're talking about our self identity. And so they say something like, it means I'm not good enough. Or it means I can't be trusted. Or it means I shouldn't have even tried. It means I'm selfish. It means I'm a burden. Whatever it means, okay? And I'm making this stuff up right now, but I'm just giving you an example. So, all right, so it means all this stuff to you. This is what it means. This is what you're reflecting, right? It's a mirror moment. And you're like, okay, if I'm holding this mirror up and these things happen in my business, it means that I am selfish. It means that I am not worthy. It means that I am a burden. Okay, so this is my question. If that were true, then what's the worst part? And this is what really starts to bring it up. Because it's like, then what? Then what? Then what? Okay, then what does it mean about you? Okay, and then if that is true, if that's what it means, then what's the worst part about that? Well, this is where, like our old wounds start to show up. This is where it all starts to surface. Because the worst part usually isn't the money. The worst part is the meaning. The worst part is like, what it's saying about you or what our deepest fears are as humans, which, by the way, when we all dig down to what our fear is, they're the same. I'll be alone. I'll be rejected. I'll confirm all my crazy thoughts if I'm not good enough. Because humans fundamentally don't want to be kicked out of the tribe, right? They want to stay a part of the village. They don't want to be kicked out. And so that, honestly, is one of the main fears. That I won't fit in, that I won't be a part of it, that I'm not good enough, that I'm gonna lose my house, that I'm, you know, like, true safety is coming up from this conversation about online versus markets. And so then you realize that's it. That's real. That's the fear. And when we name it, we can tame it. That's a line that's out there. When we name it, we can work with it. The thing is, is that if I were coaching you from that top conversation, right, that top line conversation of you saying, well, if I do this, it'll. From this, it's like, okay, and I could coach you all day long on why that wouldn't mean that's true. Here's your strategy. We can take a percentage of your business online. It means you're not working in person. We could go through all that, but your beautiful brain is going to be like, nope, I don't believe it. I don't believe it. I don't believe it. Because that fear, that underlying core wound is still there. So this is the sneaky part. This is the part my biggest breakthrough in business has been. The identity work, the limiting beliefs, the things that are coming up in business and holding a mirror to myself and saying, all right, well, what is this? What am I really worried about? What's really the conversation that's happening here? How am I getting in my way? So when you're feeling like these pivots, these investments, these changes feel like life or death or approval or rejection or worthy or unworthy. Can you see how you're stuck? Do you see why you feel frozen? So here is the reframe I offered this client, and I want you to hear it as well. Your business is not you. Your business is not a reflection of you. It's not a reflection of you being good or bad, worthy or unworthy. It's not a reflection of you. It is something that you get to hold and steward. What I want you to think of your business as is a Mirror. Okay, what's this trying to teach me? What's the breakthrough available for me here? It is not your self worth, right? If I make the sale, if I don't make the sale, I'm not worthy. If I go to market and I don't sell all the things I want to make, I'm not worthy. If I try and sell the thing, I'm not worth. Right? Like, let's let that conversation go. It's not a test on you. And when you make pivots, when you test and try, when you do things that are different, it's also not a verdict about you. It's only data. And a pivot is leadership. Leadership in your company. So in this challenge, we had a VIP section. So if you ever join my challenges and they're a free challenge, you can upgrade the VIP. The VIP was like $19. Okay? So it's less than $4 a day. And on the second day, I was feeling out the group. And sometimes I kind of, you know, like, I'll shift and change and I'll say, okay, what's possible for them here? What's a breakthrough that's available? And so I said to this, it was like, I think we had like 250 people in my VIP. And I said, all right, guys, I'm gonna send. I'm gonna make it something a little bit stretchy for you right now in the next 24 hours. And Katie, if you're listening, this is inspired by you. Cause Katie was another client that I was coaching, and I was able to and be her advisor and her strategist. I gave it to her, and she's inspired this whole thing. So I said, okay, in the next 24 hours, because this is the Bestseller Secrets challenge, we discovered our bestseller what to focus on. We discovered offers to make, like, how to make more sales without needing new clients initially or new customers, and how to create offers. So I said, take what you know, your best seller, your best offer, and I want you to figure out a way to sell one of them in the next 24 hours. In fact, let this be your stretch right now. If you're listening, you're like, okay, let's try this, Jacqueline. Okay? I was like, there's going to be so much that comes up for you. All the reasons why it's not going to work, all the stretching. I was like, if it feels uncomfortable, good, lean in. Lean into the pivot, lean into the stretch. Lean into the thing that feels uncomfortable. Because what's on the other side of your discomfort is A breakthrough. So I said, all right, let's see. Can you all sell one in the next 24 hours? You have no idea. Today I asked them, and they're like, Someone's like, I sold 12. I sold four Valentine's Day bundles. I sold one. I've sold more than I've ever sold in a day. And I was like, yes. That was just me on the other side of motivating and saying, like, can you just try and sell this one thing? I was like, if you have to go set up a lemonade stand on the side of the street, go do that. But figure out a way. Obviously, they have strategy, because they're in the challenge with me, and a lot of them joined the sales accelerator. But this was my stretch. Now. I also said, okay, and if you don't sell anything in the next 24 hours, this is not a judgment about you. This has nothing to do with you. This is just like a light being shone through the cracks to show you what's maybe missing in your business. Maybe it's that you don't have enough visibility. Maybe you don't have the people to reach out to you. Maybe you don't have a strong enough offer at this moment. It doesn't mean forever. Just in this moment. And the other question is, like, where did you stop? What mindset junk just had you back off? Because you're like, no, no, no, that's too uncomfortable. I'm not gonna do it. Because there's the twofold here, right? There's the business strategy. There's the things that I teach you every single day. But then there's also the mindset holding us back. And I said, it doesn't matter. Like, if you do, the only way you fail at this is you don't try. That's the only way you fail at this. Otherwise, I said, like, when a kid learns to walk, a baby is like, starting to stand, and they learn to walk. When they fall down, do you go, you suck. B. Never, ever, ever try and walk again. And you're like, baby, you could stand up again. Like, you can do it. And you're like, oh, come on. You know, treat yourself the same way when you were a kid and you learned to ride a bike or you rode a horse, you fell off, you fell down. Did you? That's the saying. Get back on the horse. Did you get back on the bike? Yes. Maybe there was someone there holding the bike for you to stabilize it as you learned to ride a bike. That's the same kind of grace you get to give yourself in growing your business. So if you wanna try the stretchy stretch, let me know. You can send me an Instagram message, a DM heproductboss. Leave a review on the podcast. I mean, heck, like, this is like this right here. This changed the game for people. So they invested $19 in VIP. One person was like, I made $140 yesterday. I was like, can you see the return on a $4 a day challenge for VIP? They're like, yes. I was like, this is a free challenge. I know I went a little bit sideways, but I say that because it's this idea of like, the pivot is keeping you stuck, the change is keeping you scared. But leadership of your company and of your life, it just can't require certainty. Because certainty is not there. It just requires that willingness to take action, that willingness to change, that willingness to pivot and see where it all lands. So once we got to the real fear, which was judgment and rejection, or I'm not enough, then we could ask a new question. Not how do I guarantee I won't fail, right? Because we can't guarantee that either, but how do I pivot in a way that's safe enough for my nervous system and smart enough for my business? So this is where we do something really grounding, right? We get to check the survivability because fear and scarcity and as my life coach Stacy says, these terrible, no good thoughts, they make the worst case feel unsurvivable, right? It's like, well, if I put the new product out there and it doesn't sell, then I don't make the money, then I'm out of money, then I die, then I'm homeless, right? Like, you know, you've had that thought where it's like, you went from like, okay to catastrophe. So let's actually get into what that worst case scenario is like, the real one, not the dramatic one, not the fake fear, the core human fear. Of course we have that feeling, but we know if we really ask the questions, then what? Then what? Then what? What does that mean about me? And we're like, okay. Then you get to ask, is it survivable? Because truthfully, most businesses worst case scenarios are not. I'll lose everything overnight. It's actually a series of things that happen. And most businesses worst case scenarios are, I'll learn, I'll adjust, I'll tighten expenses, I'll, I'll do more shows temporarily, I'll rebuild, I'll take a job for a season, I'll ask for Support, I'll change the plan. You all don't know this, but this has been my experience over this last year. If you've worked with me, if you're in my programs, I get pretty vulnerable and I share a lot. But over the last year, really bookended by my parents passing, things just weren't working. And I had bought this business from my ex business partner and my terrible, no good thoughts were like, you're not good enough. You can't do this without her. Maybe you need her to come back. Like, why was it working? But now it's not working. Instead of me being like, the economy changed, there's tariffs, the world feels like it's on fire. Like so many things are happening and what was working is no longer working. And saying, okay, this is data. I get to have feedback. I went through this exact same thing, the exact same thing. And it was like, great. Like, listen, some of you are going to take on debt. That's okay. Debt is repayable and debt is needed in the moment. And debt is just paying for something now that you needed money for before. You actually have it coming in from your business. So really the question is not. This is doom and gloom, crash out and burn. Because you're an entrepreneur, so you've got genius ideas all the time. It's just like in this season, what do I need to do? Most of this is survivable. And also if it's not survivable, that's okay too. What I was reflecting to this client was how many stories have you heard of people who completely, as my kids say, crashed out? Like, people who have lost it all and their story is their rebuild, their story is what they grew from, right? These adventures that we go on, these life changes are like, not only do we survive them, but we actually get to grow from them. The Phoenix rises from the ashes. And so the thing here is that we have to start to settle our nervous system. We have to start to settle our thoughts. Like those terrible, no good thoughts that the worst case scenario is going to happen and instead self trust comes with, I can handle this, I can do this. I've made it this far, I get to keep going. So do you see how paying attention to our thoughts, right, Discovering these thoughts that we're having and just being like, oh, there you are, there you are. That's cute. There you are. He's like, okay, I see this. I've asked myself, then what? Then what? Then what? What does this mean about me? What's my worst fear? And is that true? Then you get to say, well, can I survive? Of course you can survive this. You can survive. People have survived terrible, terrible things. Of course you can survive this. And not only do you get to survive, you get to thrive. You get to learn from it. You get to come back even stronger. You get to make the changes because your business is reflecting to you something that's not working, something that's not working internally in our own operating system, and something that maybe isn't working in our businesses. And it's like the universe is gonna keep bopping you over the head, telling you, you got to look at this, you got to look at this. You got to look at this until you look at it. So that's how you stop being ruled by fear. Not by trying to never feel fear, but refusing to treat fear as the CEO, refusing to treat fear as the leader in this conversation, saying, okay, and then what? Okay, and then that's self trust. And so that's what we're going to do now. We're going to install a self trust statement. A lot of people try to jump to I'm worthy or like, I can do. Like, you start to go to these other thoughts in your head. And of course, of course, of course you're worthy. But this is something that my life coach and I were talking about this week, actually. She was like. I was like, you know, I'm like, really? I've been doing a lot of transformational work. And I was like, okay, the worthiness topic comes up and she's like, you know what? Actually, it's hard to feel worthy before you feel self trust. And so I want to get into that because right now we first get to, like, trust ourselves. Trust ourselves to walk through this, Trust ourselves to say, we got it. So we're going to start with self trust as the bridge to everything that's possible. So I want to give you three self trust statements that you can use. And I want you to pick the one that you actually believe. Not the perfect one, but the believable one, because our brains again, are going to call BS on it. So you get to say, okay, this one feels right to me and I'm gonna try it. So one of them could be, I trust myself to take the next step. The next one could be, I trust myself to pivot and I'll figure it out. And one could be, I don't need certainty to move. I just need self trust. So I want you to notice what happens in your body when you say that. Okay, I'm gonna say it again for you. I trust myself to take the next step, or I trust myself to pivot and figure it out. Or I don't need certainty to move forward, I just need to believe, right? I just need self trust. And I want you to notice what happens to your body when you say that. If you feel resistance, that's okay. That's the work. Because self trust is not a thought, it's a practice. It's a practice and you build it by taking small steps, step by step by step. If you tell yourself you're gonna get up when the alarm goes off, you get up when the alarm goes off. If you tell yourself you're gonna walk 8,000 steps, 10,000 steps, you walk the 10,000 steps. Whatever the little micro promises are that you've made to yourself, you do that. Do not skip that. Because your brain is like, you don't trust yourself because you can't even do X. You can't go to bed on time, you can't get up early enough, you can't eat right, you can't move, blah, blah, blah, blah, right? All that other stuff that gets in the way. So really you get to start to make these small promises to yourself that you fulfill and trust yourself in them. So I want to bring this all home. If you've ever been stuck in this, you know there's a change ahead of me. If I pivot, if I do something different, I'm going to lose everything. Here is your new path. I want you to run the then what Ladder until you find the real fear. Name it and then check your survivability on it. Be like, will I survive this? Yes, you will. Of course you will. And then you really get to say, all right, now I get to trust myself. I will trust myself to figure this out. Whatever statement that you can incorporate, I've made it through other things. I will trust myself that I can make it through this. I figured out how to make this thing by myself. I trust myself that I'll find the next step. So here's the question I want to leave you with. Imagine it's one year from now and you didn't wait until you felt fully ready. You didn't wait until you had certainty. You built self trust by taking small steps, small actions. It could start with, I don't know. Let's just say I'm just gonna put it out there. Let's say you join my challenge and you're like, I'm gonna sign up for a five day challenge. There are thousands of people that signed up and not all thousands. Of people came. That's like, okay, well I signed up for the thing, but it's fine. Or you sign up and you come. You're like, I'm doing all five days, but then you let other things happen and get in the way. No problem. This is all for you. I tell my students all the time, I'm like, we're going to show up here, same energy every single day. You get to choose what you want to do in your business. Let's say you're like, I'm going to walk 10,000 steps a day. Great. Every time you don't do it, you're degrading your self trust. So I want you to find one thing, one tiny thing that you can take a step on that will help reinforce your self trust. Not all the things, one thing. So in this year, what would you try this year? If you truly believed, right? If you truly believed, I can do the thing and I'll figure it out. I used to have a bracelet while I was in college that said, what would you attempt to do if you knew you could not fail? Failure was such a fear. And it was like, well, if I fail, I won't do the thing. So I was like, okay, well what would I do if I couldn't fail? Because honestly, we're not failing, we're just learning. So I want you to sit with that. I want you to sit with that question because it's going to reveal your next move. If you didn't have a fear of failure, if you knew you could figure it out, if you knew you could learn from it, if you knew you could pick yourself back up, what would be the one thing that you did this year? So if this episode hit home for you and you know, anybody out there, maybe they're dealing with judgment. Maybe they grew up with a judgmental parent or a narcissist. Maybe they're asking this same question, right? You see it in them and they're reflecting on themselves and you're like, gosh, I see such potential for you. Would you mind sending them this episode? Because this could really help somebody on the edge of a pivot, on the edge of their level up, on the edge of their breakthrough. And I love this statement. You have breakdowns for breakthroughs, okay? So if you're ever in breakdown, be like, okay, great, awesome, amazing. There's a breakthrough on the other side of this. And if you're in it right now, my friends, if you're scared, if your brain is screaming, worst case, I just want you to remember your worth is not on trial. You are worthy, right? You're not irresponsible for wanting to try something new. It means nothing about you. You get to evolve, you get to transform. You are a human, you are a business owner, you're an entrepreneur and you are on this wild ride and it gets to be fun and it gets to be our pathway to self discovery and transformation. I want you to trust yourself. I want you to trust yourself that no matter what comes up, you will figure it out. If anything resonated with you or you're like, okay, I'm really ready to level up and I really want support this year in what I get to do next. My friends, we have so many ways that we can support you here at the Product Boss. So I want to offer you a free call with our program advisors. Okay? A lot of them are actually students of mine. They've been in the sales accelerator, they've been in my masterminds and they've come back in and they're like, we want to support other product based business owners. So if you are serious about leveling up this year and you're ready to kind of make that pivot and you're ready to have support and you want to join one of our programs, whether it's the Product Boss Academy, which is for startups, the Product Boss Sales accelerator, which teaches you how to take your best sellers and get them on other sales channels. Or maybe you're already a student of mine and you've heard of the collective and you're like, you know what? I want daily support and I want this community and really want to be poured into. I want to give you an opportunity to hop on a call with someone from my team. So if that feels like it resonates, you can go to the productboss.com bookacall it's theproductboss.com bookacall please show up for your call or reschedule with plenty of time. Because these beautiful, amazing humans that are on the other side waiting to talk to you are waiting to talk to you. So let's respect each other's time. Show up, be there, let them pour into you. Let us discover your vision for your business and see if there's a way that we can help you. Because your next pivot could be that stretchy thing of investing in yourself and then seeing what's happening, which is exactly what happened for people who invested $19 and then all of a sudden sold 14 products in a day, right? $140 day. I mean, look at the ROI on that. All right. I hope to see you inside one of my programs. I hope that you get supported by one of my team members. So again, it's TheProductBoss.com. book a call, make sure you're subscribed to this show, whether you're listening on Apple, Spotify, wherever you listen in the world. And you can watch it on YouTube. I know I just gave you a lot of call to actions, but, hey, whatever works, whatever feels supportive to you. I'm here every single week for you, and I will see you next week.
