Jamie Kern Lima of It Cosmetics shares how she grew her billion dollar brand
31 Jan 2026 · 0 min
0:17
This YouTube excerpt features Jamie Kern Lima describing a founding moment for It Cosmetics: she and her husband wrote the business plan, decided when to let go of prior dreams, and both quit their jobs to commit fully to the company. The clip is a first-person entrepreneurial anecdote within a longer talk or interview about growing the brand.
