Jacqueline Snyder says founders scale to $1M-plus by doing less, not more. Businesses reach $10M by simplifying their offerings because new products drain cash and come from discomfort, not strategy. The default impulse to add usually hinders growth.
I've helped so many people get to $1 million in revenue and beyond that, $2 million, $3 million, $5 million, $10 million. I've helped so many people do that, not by adding more. In fact, I was thinking about this the other day. Whenever it was like, should I do more? The answer was actually less. And I swear this is what's gotten people to $1 million within a year. It wasn't more, more, more, more. What does more do? It drains your bank account. I do get it that sometimes new products or collections or colorways are the right move, but most of the time adding more products is a reaction to discomfort or pointing an arrow to a problem in the business.
